Retailing in the Netherlands
Even though there have been closures of non-essential retailers and people have been locked down at times over the last two years, retailing in the Netherlands as a whole has performed well during the pandemic, in both 2020 and 2021. Many Dutch consumers who were either able to continue working from home or had their salaries covered by government assistance programmes had excess disposable income, given expenditure on things like foodservice and travel was reduced due to Coronavirus (COVID-19)...
Euromonitor International's Retailing in Netherlands report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Netherlands report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN THE NETHERLANDS
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce continues to grow
Grocery retailing continues to benefit from measures to control the spread of COVID-19
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth driven by reopening economy and on-the-go demand
Success driven by consumer demand, prepared food and more outlets
Success of convenience stores in residential areas
PROSPECTS AND OPPORTUNITIES
Convenience stores in residential areas likely to see growth
Convenience stores expand services
Large chains to expand outlets in semi-captive environments
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sustainability increasingly coming into the focus of discounters
Lowest price not most important buying factor for all customers
COVID-19 boosts sales but also highlights lack of flexibility among discounters in terms of their brand image
PROSPECTS AND OPPORTUNITIES
Discounters starting to embrace digitalisation, as seen in Aldi’s new checkout-less Utrecht store
Redesign of stores to make shopping experience more customer-focused
Advertising and marketing to improve the brand image of discounters
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets increasingly competing with foodservice
Albert Heijn is opening redesigned stores
Labour market issues affecting hypermarkets
PROSPECTS AND OPPORTUNITIES
Number of outlets only expected to increase marginally
Jumbo to focus on big cities
Continued focus on sustainability sees Albert Heijn installing charging points outside its store
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for more premium products boosts supermarkets
Dirk continues opening new outlets as shoppers look for local supermarkets
Continued growth in the number of supermarket outlets
PROSPECTS AND OPPORTUNITIES
Omnichannel strategy will become pivotal
Continued growth of number of outlets to boost growth
Consolidation of competitive landscape to boost larger chains
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased turnover as outlets decrease
Growth of independent shops and specialists
Traditional grocery retailers benefit from local shopping trend during pandemic
PROSPECTS AND OPPORTUNITIES
Specialist retailers likely to continue playing a role in local retail
Retailers not focused on fresh food and quality likely to suffer
Shops focused on organic produce likely to perform well
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery starts in 2021, but sales remain well below pre-pandemic levels
Physical stores show resilience, in spite of closures and e-commerce threat
Concentration continues to be seen, but slows down
PROSPECTS AND OPPORTUNITIES
Increasing digitalisation among small players
Industry players focusing on services and sustainability
Savings made during the pandemic could be used for spending on apparel and footwear
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales continue to benefit from more time being spent at home
Added focus on experience as players rebrand stores as “tech villages”
Electronics and appliance specialist retailers branching out into other industries
PROSPECTS AND OPPORTUNITIES
Competition with e-commerce will continue to be seen
Pure online players likely to compete with electronics retailers with more physical stores
Smaller retailers focus on service and proximity to clients
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive growth in 2021, but channel still faces strong competition from online players
Omnichannel strategy for growth
AS Watson continues to lead health and beauty specialist retailers
PROSPECTS AND OPPORTUNITIES
Positive sales expected as some of this channel’s goods and services are not as easy to transfer online
Reduction in outlet numbers could hold down growth in the next few years
Recovery heavily dependent on pandemic
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued housing boom drives growth
Omnichannel strategy more successful
PROSPECTS AND OPPORTUNITIES
Growth will taper off as the housing market cools
More diversification of outlet types and locations
A shift towards e-commerce will see changes in business models in the future
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores hit by outlet closures and lower footfall levels in the pandemic
De Bijenkorf suffers from lack of international travellers, but offsets some of its physical store losses with online sales
Leading player Hema returns to positive growth in 2021
PROSPECTS AND OPPORTUNITIES
De Bijenkorf to continue focusing strategy on higher-value customers
Hema to renew its stores in an effort to boost performance
Unlikely that any new department store players will enter the market
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Department Stores GBO Company Shares: % Value 2017-2021
Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores adopting an omnichannel strategy
Continued growth driven by low-priced offers
Smaller chains to cooperate with other brands in their group to create economies of scale
PROSPECTS AND OPPORTUNITIES
Expanding outlet numbers to help drive value growth
Renewed success of Mirage Retail Group likely to drive growth
Action sees no reason to divert from its successful concept
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 163 Variety Stores GBO Company Shares: % Value 2017-2021
Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN THE NETHERLANDS
2021 DEVELOPMENTS
DIRECT SELLING IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic drives direct selling online
Consumer health direct selling continues to dominate channel sales
Tupperware stops direct selling in 2021
PROSPECTS AND OPPORTUNITIES
Digitalisation to drive continued growth
In-person meetings could have a different status in the post-pandemic era
Focus on health to continue to drive direct selling
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2016-2021
Table 170 Direct Selling by Category: % Value Growth 2016-2021
Table 171 Direct Selling GBO Company Shares: % Value 2017-2021
Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 173 Direct Selling Forecasts by Category: Value 2021-2026
Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping continues to decline as consumers shift to e-commerce
Traditional homeshopping players switching their focus to e-commerce
PROSPECTS AND OPPORTUNITIES
Homeshopping to become increasingly obsolete as players exit the market
Smaller players gain share as large players switch their focus to e-commerce
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2016-2021
Table 176 Homeshopping by Category: % Value Growth 2016-2021
Table 177 Homeshopping GBO Company Shares: % Value 2017-2021
Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 179 Homeshopping Forecasts by Category: Value 2021-2026
Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Partial recovery in 2021 after foodservice closures and restricted mobility hit vending sales in 2020
Increased interest in health puts negative pressure on food and drink vending
Lekkerland continues to lead vending
PROSPECTS AND OPPORTUNITIES
Tobacco vending to be banned in 2022
Consumers turn to convenience stores and foodservice for on-the-go food
Vending players shifting to cooperation with grocery retailers to boost sales
CHANNEL DATA
Table 181 Vending by Category: Value 2016-2021
Table 182 Vending by Category: % Value Growth 2016-2021
Table 183 Vending GBO Company Shares: % Value 2017-2021
Table 184 Vending GBN Brand Shares: % Value 2018-2021
Table 185 Vending Forecasts by Category: Value 2021-2026
Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing diversity of products being bought online
Omnichannel strategies drive growth
Fast e-commerce services expanding into non-grocery items
PROSPECTS AND OPPORTUNITIES
More diversified e-commerce landscape
Cross border e- commerce to drive further growth
Flash delivery expected to continue growing
CHANNEL DATA
Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobiles with bigger screens helping drive growth
Social media driving mobile e-commerce growth
Mobile payment platforms increase convenience
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce will continue seeing strong growth over the forecast period
Augmented reality to boost mobile e-commerce
Omnichannel strategy to boost mobile e-commerce
CHANNEL DATA
Table 193 Mobile E-Commerce (Goods): Value 2016-2021
Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce boosted by pandemic restrictions
Picnic continues to grow
Albert Heijn launches AH Compact service for small households
PROSPECTS AND OPPORTUNITIES
Continued growth due to changing consumer behaviour
Players continue to invest in food and drink delivery
Cross-retailer cooperation
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2016-2021
Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce continues to grow
Grocery retailing continues to benefit from measures to control the spread of COVID-19
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth driven by reopening economy and on-the-go demand
Success driven by consumer demand, prepared food and more outlets
Success of convenience stores in residential areas
PROSPECTS AND OPPORTUNITIES
Convenience stores in residential areas likely to see growth
Convenience stores expand services
Large chains to expand outlets in semi-captive environments
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sustainability increasingly coming into the focus of discounters
Lowest price not most important buying factor for all customers
COVID-19 boosts sales but also highlights lack of flexibility among discounters in terms of their brand image
PROSPECTS AND OPPORTUNITIES
Discounters starting to embrace digitalisation, as seen in Aldi’s new checkout-less Utrecht store
Redesign of stores to make shopping experience more customer-focused
Advertising and marketing to improve the brand image of discounters
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets increasingly competing with foodservice
Albert Heijn is opening redesigned stores
Labour market issues affecting hypermarkets
PROSPECTS AND OPPORTUNITIES
Number of outlets only expected to increase marginally
Jumbo to focus on big cities
Continued focus on sustainability sees Albert Heijn installing charging points outside its store
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for more premium products boosts supermarkets
Dirk continues opening new outlets as shoppers look for local supermarkets
Continued growth in the number of supermarket outlets
PROSPECTS AND OPPORTUNITIES
Omnichannel strategy will become pivotal
Continued growth of number of outlets to boost growth
Consolidation of competitive landscape to boost larger chains
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased turnover as outlets decrease
Growth of independent shops and specialists
Traditional grocery retailers benefit from local shopping trend during pandemic
PROSPECTS AND OPPORTUNITIES
Specialist retailers likely to continue playing a role in local retail
Retailers not focused on fresh food and quality likely to suffer
Shops focused on organic produce likely to perform well
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery starts in 2021, but sales remain well below pre-pandemic levels
Physical stores show resilience, in spite of closures and e-commerce threat
Concentration continues to be seen, but slows down
PROSPECTS AND OPPORTUNITIES
Increasing digitalisation among small players
Industry players focusing on services and sustainability
Savings made during the pandemic could be used for spending on apparel and footwear
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales continue to benefit from more time being spent at home
Added focus on experience as players rebrand stores as “tech villages”
Electronics and appliance specialist retailers branching out into other industries
PROSPECTS AND OPPORTUNITIES
Competition with e-commerce will continue to be seen
Pure online players likely to compete with electronics retailers with more physical stores
Smaller retailers focus on service and proximity to clients
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive growth in 2021, but channel still faces strong competition from online players
Omnichannel strategy for growth
AS Watson continues to lead health and beauty specialist retailers
PROSPECTS AND OPPORTUNITIES
Positive sales expected as some of this channel’s goods and services are not as easy to transfer online
Reduction in outlet numbers could hold down growth in the next few years
Recovery heavily dependent on pandemic
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued housing boom drives growth
Omnichannel strategy more successful
PROSPECTS AND OPPORTUNITIES
Growth will taper off as the housing market cools
More diversification of outlet types and locations
A shift towards e-commerce will see changes in business models in the future
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores hit by outlet closures and lower footfall levels in the pandemic
De Bijenkorf suffers from lack of international travellers, but offsets some of its physical store losses with online sales
Leading player Hema returns to positive growth in 2021
PROSPECTS AND OPPORTUNITIES
De Bijenkorf to continue focusing strategy on higher-value customers
Hema to renew its stores in an effort to boost performance
Unlikely that any new department store players will enter the market
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Department Stores GBO Company Shares: % Value 2017-2021
Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores adopting an omnichannel strategy
Continued growth driven by low-priced offers
Smaller chains to cooperate with other brands in their group to create economies of scale
PROSPECTS AND OPPORTUNITIES
Expanding outlet numbers to help drive value growth
Renewed success of Mirage Retail Group likely to drive growth
Action sees no reason to divert from its successful concept
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 163 Variety Stores GBO Company Shares: % Value 2017-2021
Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN THE NETHERLANDS
2021 DEVELOPMENTS
DIRECT SELLING IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic drives direct selling online
Consumer health direct selling continues to dominate channel sales
Tupperware stops direct selling in 2021
PROSPECTS AND OPPORTUNITIES
Digitalisation to drive continued growth
In-person meetings could have a different status in the post-pandemic era
Focus on health to continue to drive direct selling
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2016-2021
Table 170 Direct Selling by Category: % Value Growth 2016-2021
Table 171 Direct Selling GBO Company Shares: % Value 2017-2021
Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 173 Direct Selling Forecasts by Category: Value 2021-2026
Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping continues to decline as consumers shift to e-commerce
Traditional homeshopping players switching their focus to e-commerce
PROSPECTS AND OPPORTUNITIES
Homeshopping to become increasingly obsolete as players exit the market
Smaller players gain share as large players switch their focus to e-commerce
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2016-2021
Table 176 Homeshopping by Category: % Value Growth 2016-2021
Table 177 Homeshopping GBO Company Shares: % Value 2017-2021
Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 179 Homeshopping Forecasts by Category: Value 2021-2026
Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Partial recovery in 2021 after foodservice closures and restricted mobility hit vending sales in 2020
Increased interest in health puts negative pressure on food and drink vending
Lekkerland continues to lead vending
PROSPECTS AND OPPORTUNITIES
Tobacco vending to be banned in 2022
Consumers turn to convenience stores and foodservice for on-the-go food
Vending players shifting to cooperation with grocery retailers to boost sales
CHANNEL DATA
Table 181 Vending by Category: Value 2016-2021
Table 182 Vending by Category: % Value Growth 2016-2021
Table 183 Vending GBO Company Shares: % Value 2017-2021
Table 184 Vending GBN Brand Shares: % Value 2018-2021
Table 185 Vending Forecasts by Category: Value 2021-2026
Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing diversity of products being bought online
Omnichannel strategies drive growth
Fast e-commerce services expanding into non-grocery items
PROSPECTS AND OPPORTUNITIES
More diversified e-commerce landscape
Cross border e- commerce to drive further growth
Flash delivery expected to continue growing
CHANNEL DATA
Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobiles with bigger screens helping drive growth
Social media driving mobile e-commerce growth
Mobile payment platforms increase convenience
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce will continue seeing strong growth over the forecast period
Augmented reality to boost mobile e-commerce
Omnichannel strategy to boost mobile e-commerce
CHANNEL DATA
Table 193 Mobile E-Commerce (Goods): Value 2016-2021
Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN THE NETHERLANDS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce boosted by pandemic restrictions
Picnic continues to grow
Albert Heijn launches AH Compact service for small households
PROSPECTS AND OPPORTUNITIES
Continued growth due to changing consumer behaviour
Players continue to invest in food and drink delivery
Cross-retailer cooperation
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2016-2021
Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
