Retailing - Morocco

March 2010 | 112 pages | ID: R3677945449EN
Euromonitor International Ltd

Abstracts

As a result of the economic recession, Moroccan consumers have changed their purchasing habits, making them focus on essential items. At the beginning of the review period, the booming economy and the developing middle class in the country fuelled retailing sales growth, with families more enticed to spend thanks to credit facilities. However, as the Moroccan economy entered a recessionary phase in early 2009, many consumers became cautious in their spending, with many trying to reduce their...

Euromonitor International's Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Retailing in Morocco
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Recession Impacts Consumer Purchasing Decisions
Moroccans Are Seeking Convenience Coupled With Low Prices
Moroccan Grocery Retailing More Attractive To Foreign Investors
Non-store Retailing Underperforms Due To Faltering Consumer Confidence
Economic Uncertainty Will Keep Growth at A Slow Pace
Key Trends and Developments
A Slowdown in the Moroccan Economy Is Affecting Retailing
Average Selling Space on the Rise
Private Label Enjoys Rising Popularity
Internet Shopping Gains Ground
Market Indicators
  Table 1 Employment in Retailing 2004-2009
Market Data
  Table 2 Sales in Retailing by Sector: Value 2004-2009
  Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
  Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
  Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
  Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
  Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
  Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
  Table 9 Retailing Company Shares: % Value 2005-2009
  Table 10 Grocery Retailers Company Shares: % Value 2005-2009
  Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
  Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
  Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
  Table 14 Non-store Retailing Company Shares: % Value 2005-2009
  Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
  Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
  Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
  Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
  Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
  Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
  Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Cash-and-carry
  Table 22 Cash-and-carry: Sales Value 2004-2009
  Table 23 Cash-and-carry: Sales by National Brand Owner: Sales Value 2006-2009
  Table 24 Cash-and-carry: Number of Outlets by National Brand Owner: 2006-2009
Definitions
  Summary 1 Research Sources
Comptoir Métallurgique Marocain
Strategic Direction
Key Facts
  Summary 2 Comptoir Métallurgique Marocain: Key Facts
  Summary 3 Le Comptoir Métallurgique Marocain: Operational Indicators
Company Background
Competitive Positioning
  Summary 4 Le Comptoir Métallurgique Marocain: Competitive Position 2009
Groupe Chaabi
Strategic Direction
Key Facts
  Summary 5 Group Chaabi: Key Facts
  Summary 6 Group Chaabi: Operational Indicators
Company Background
Chart 1 Groupe Chaabi: Aswak Assalam in Agadir
Private Label
Competitive Positioning
  Summary 7 Groupe Chaabi: Competitive Position 2009
Groupe M&fin
Strategic Direction
Key Facts
  Summary 8 Groupe M&FIN : Key Facts
  Summary 9 Groupe M&FIN: Operational Indicators
Company Background
Competitive Positioning
  Summary 10 Groupe M&Fin: Competitive Position 2009
Hanouti Shop SA
Strategic Direction
Key Facts
  Summary 11 Hanouti Shop SA : Key Facts
  Summary 12 Hanouti Shop SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 13 Hanouti Shop SA: Competitive Position 2009
Hyper SA
Strategic Direction
Key Facts
  Summary 14 Hyper SA: Key Facts
  Summary 15 Hyper SA: Operational Indicators
Company Background
Private Label
Competitive Positioning
  Summary 16 Hyper SA: Competitive Position 2009
Kitea SA
Strategic Direction
Key Facts
  Summary 17 Kitea SA: Key Facts
  Summary 18 Kitea SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 19 Kitea SA: Competitive Position 2009
Marjane Holding
Strategic Direction
Key Facts
  Summary 20 Marjane Holding: Key Facts
  Summary 21 Marjane Holding: Operational Indicators
Company Background
Chart 2 Marjane Holding: Marjane in Agadir
Private Label
  Summary 22 Marjane Holding: Private Label Portfolio
Competitive Positioning
  Summary 23 Marjane Holding: Competitive Position 2009
Maroshop SA
Strategic Direction
Key Facts
  Summary 24 Maroshop SA: Key Facts
  Summary 25 Maroshop SA : Operational Indicators
Company Background
Competitive Positioning
  Summary 26 Maroshop SA: Competitive Position 2009
Microchoix Maroc Sarl
Strategic Direction
Key Facts
  Summary 27 Microchoix Maroc SARL: Key Facts
  Summary 28 Microchoix Maroc SARL: Operational Indicators
Company Background
Competitive Positioning
  Summary 29 Microchoix Maroc SARL: Competitive Position 2009
Mobilia SA
Strategic Direction
Key Facts
  Summary 30 Mobilia SARL: Key Facts
  Summary 31 Mobilia SARL: Operational Indicators
Company Background
Chart 3 Mobilia SARL: Mobilia in Agadir
Competitive Positioning
  Summary 32 Mobilia SARL: Competitive Position 2009
Planet Sport Sarl
Strategic Direction
Key Facts
  Summary 33 Planet Sport SARL: Key Facts
  Summary 34 Planet Sport SARL: Operational Indicators
Company Background
Competitive Positioning
  Summary 35 Planet Sport SARL: Competitive Position 2009
Saham SA
Strategic Direction
Key Facts
  Summary 36 Saham SA: Key Facts
  Summary 37 Saham SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 38 Saham SA: Competitive Position 2009
Uni Confort Maroc Dolidol
Strategic Direction
Key Facts
  Summary 39 Uni Confort Maroc Dolidol: Key Facts
  Summary 40 Uni Confort Maroc Dolidol: Operational Indicators
Company Background
Chart 4 Uni Confort Maroc Dolidol: Layalits in Agadir
Competitive Positioning
  Summary 41 Uni Confort Maroc Dolidol: Competitive Position 2009
Headlines
Overview
Sector Formats
Chart 5 Hypermarkets: Marjane in Agadir
Sector Data
  Table 25 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
  Table 26 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 27 Hypermarkets Company Shares by Value 2005-2009
  Table 28 Hypermarkets Brand Shares by Value 2006-2009
  Table 29 Hypermarkets Brand Shares by Outlets 2006-2009
  Table 30 Hypermarkets Brand Shares by Selling Space 2006-2009
  Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 6 Supermarkets: ACIMA in Marrakesh
Sector Data
  Table 33 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
  Table 34 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 35 Supermarkets Company Shares by Value 2005-2009
  Table 36 Supermarkets Brand Shares by Value 2006-2009
  Table 37 Supermarkets Brand Shares by Outlets 2006-2009
  Table 38 Supermarkets Brand Shares by Selling Space 2006-2009
  Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 41 Discounters: Value Sales, Outlets and Selling Space 2009
  Table 42 Discounters Company Shares by Value 2005-2009
  Table 43 Discounters Brand Shares by Value 2006-2009
  Table 44 Discounters Brand Shares by Outlets 2006-2009
  Table 45 Discounters Brand Shares by Selling Space 2006-2009
  Table 46 Discounters Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 47 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Data
  Table 48 Convenience Stores: Value Sales, Outlets and Selling Space 2007-2009
  Table 49 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2009
  Table 50 Convenience Stores Company Shares by Vealue 2005-2009
  Table 51 Convenience Stores Brand Shares by Value 2006-2009
  Table 52 Convenience Stores Brand Shares by Outlets 2006-2009
  Table 53 Convenience Stores Brand Shares by Selling Space 2006-2009
  Table 54 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 55 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 7 Forecourt Retailers: Mini Brahim in Agadir
Chart 8 Forecourt Retailers: Mini Brahim in Agadir
Sector Data
  Table 56 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
  Table 57 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 58 Forecourt Retailers Company Shares by Value 2005-2009
  Table 59 Forecourt Retailers Brand Shares by Value 2006-2009
  Table 60 Forecourt Retailers Brand Shares by Outlets 2006-2009
  Table 61 Forecourt Retailers Brand Shares by Selling Space 2006-2009
  Table 62 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 63 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 9 Mixed Retailers: Yatout in Agadir
Sector Data
  Table 64 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009
  Table 65 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 66 Mixed Retailers Company Shares by Value 2005-2009
  Table 67 Mixed Retailers Brand Shares by Value 2006-2009
  Table 68 Mixed Retailers Brand Shares by Outlets 2006-2009
  Table 69 Mixed Retailers Brand Shares by Selling Space 2006-2009
  Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 72 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
  Table 73 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 74 Health and Beauty Retailers Company Shares by Value 2005-2009
  Table 75 Health and Beauty Retailers Brand Shares by Value 2006-2009
  Table 76 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
  Table 77 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
  Table 78 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 79 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 10 Clothing and Footwear Specialist Retailers: Bigdil in Marrakesh
Sector Data
  Table 80 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
  Table 81 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 82 Clothing and Footwear Retailers Company Shares by Value 2005-2009
  Table 83 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
  Table 84 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
  Table 85 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
  Table 86 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 87 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 11 Furniture and Furnishings Stores: Kitea Géant in Marrakesh
Chart 12 Furniture and Furnishings Stores: Mobilia in Agadir
Sector Data
  Table 88 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
  Table 89 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 90 Furniture and Furnishings Stores Company Shares by Value 2005-2009
  Table 91 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
  Table 92 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
  Table 93 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
  Table 94 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 95 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Data
  Table 96 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
  Table 97 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 98 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
  Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009
  Table 100 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
  Table 101 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
  Table 102 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 103 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 13 Electronics and Appliance Specialist Retailers: Electroplanet in Agadir
Chart 14 Electronics and Appliance Specialist Retailers: Comptoir Métallurgique Marocain in Marrakesh
Sector Data
  Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
  Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 106 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
  Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
  Table 108 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
  Table 109 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
  Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 15 Leisure and Personal Goods Specialist Retailers: Planet Sport in Agadir
Sector Data
  Table 112 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
  Table 113 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
  Table 114 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
  Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
  Table 116 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
  Table 117 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
  Table 118 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
  Table 119 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 120 Vending: Value 2004-2009
  Table 121 Vending: % Value Growth 2004-2009
  Table 122 Vending Company Shares by Value 2005-2009
  Table 123 Vending Brand Shares by Value 2006-2009
  Table 124 Vending Forecasts: Value 2009-2014
  Table 125 Vending Forecasts: % Value Growth 2009-2014
Trends
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 126 Internet Retailing: Value 2004-2009
  Table 127 Internet Retailing: % Value Growth 2004-2009
  Table 128 Internet Retailing Company Shares by Value 2005-2009
  Table 129 Internet Retailing Brand Shares by Value 2006-2009
  Table 130 Internet Retailing Forecasts: Value 2009-2014
  Table 131 Internet Retailing Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 132 Direct Selling: Value 2004-2009
  Table 133 Direct Selling: % Value Growth 2004-2009
  Table 134 Direct Selling Company Shares by Value 2005-2009
  Table 135 Direct Selling Brand Shares by Value 2006-2009
  Table 136 Direct Selling Forecasts: Value 2009-2014
  Table 137 Direct Selling Forecasts: % Value Growth 2009-2014