Retailing - Kenya

March 2010 | 26 pages | ID: RBBED5E007EEN
Euromonitor International Ltd

Abstracts

Retailing in Kenya grew over 2009, with most channels experiencing an increase in growth. There has been a spate of new store openings to attract the upwardly-mobile middle class, particularly store-based trading. Modern grocery outlets are slowly taking over the market. Traditional channels such as roadside kiosks that were heavily involved in bulk breaking have been overtaken by modern channels that offer wider product varieties and convenience. Major retail outlets are developing a trend...

Euromonitor International's Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Retailing in Kenya
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Kenya's Retailing Market Grows and Keeps Up With Modern Trends
Uncertain Political Situation Impacts the Economy and Thus Retail
Various Formats Are Received and Used Differently by Consumers
The Future Looks Bright for Retailing As the Economy Looks Set To Rebound
Key Trends and Developments
The Global Credit Crunch Hits Kenyan Consumers
The Political Environment in Retailing
Domination of Modern Retailers
Location, Location, Location - Real Estate Dynamics
Market Indicators
  Table 1 Employment in Retailing 2004-2009
Market Data
  Table 2 Sales in Retailing by Sector: Value 2004-2009
  Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
  Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
  Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
  Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
  Table 7 Retailing Company Shares: % Value 2005-2009
  Table 8 Forecast Sales in Retailing by Sector: Value 2009-2014
  Table 9 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
  Table 10 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
  Table 11 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Definitions
  Summary 1 Research Sources
Bata Ltd
Strategic Direction
Key Facts
  Summary 2 Bata Ltd: Key Facts
  Summary 3 Bata Ltd: Operational Indicators
Company Background
Private Label
Competitive Positioning
  Summary 4 Bata Ltd: Competitive Position 2009
Nakumatt Holdings Ltd
Strategic Direction
Key Facts
  Summary 5 Nakumatt Holdings Limited: Key Facts
  Summary 6 Nakumatt Holdings Limited: Operational Indicators
Company Background
Private Label
Competitive Positioning
  Summary 7 Nakumatt Holdings Limited: Competitive Position 2009
Tile & Carpet Center
Strategic Direction
Key Facts
  Summary 8 Tile & Carpet Center: Key Facts
  Summary 9 Tile & Carpet Center: Operational Indicators
Company Background
Private Label
Competitive Positioning
  Summary 10 Tile & Carpet Center: Competitive Position 2009
Tusker Mattresses
Strategic Direction
Key Facts
  Summary 11 Tusker Mattresses: Key Facts
  Summary 12 Tusker Mattresses: Operational Indicators
Company Background
Private Label
Competitive Positioning
  Summary 13 Tusker Mattresses: Competitive Position 2009
Uchumi Supermarkets Ltd
Strategic Direction
Key Facts
  Summary 14 Uchumi Supermarkets Ltd: Key Facts
  Summary 15 Uchumi Supermarkets Ltd: Operational Indicators
Company Background
Private Label
Competitive Positioning
  Summary 16 Uchumi Supermarkets Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 12 Sales in Grocery Retailing by Sector: Value 2004-2009
  Table 13 Sales in Grocery Retailing by Sector: % Value Growth 2004-2009
  Table 14 Grocery Retailers Company Shares: % Value 2005-2009
  Table 15 Grocery Retailers Brand Shares: % Value 2006-2009
  Table 16 Forecast Sales in Grocery Retailing by Sector: Value 2009-2014
  Table 17 Forecast Sales in Grocery Retailing by Sector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 18 Sales in Non-Grocery Retailing by Sector: Value 2004-2009
  Table 19 Sales in Non-Grocery Retailing by Sector: % Value Growth 2004-2009
  Table 20 Non-Grocery Retailers Company Shares: % Value 2005-2009
  Table 21 Non-Grocery Retailers Brand Shares: % Value 2006-2009
  Table 22 Forecast Sales in Non-Grocery Retailing by Sector: Value 2009-2014
  Table 23 Forecast Sales in Non-Grocery Retailing by Sector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 24 Sales in Non-store Retailing by Sector: Value 2004-2009
  Table 25 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
  Table 26 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
  Table 27 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014