Retailing - Hungary
Since the beginning of the crisis in September 2008, the GDP has taken a deep fall and this trend intensified in 2009. Competitiveness of Hungary, GDP and purchasing power decreased, and all of these factors have a negative effect on most retail sectors. Total consumption of households fell by almost 8% according to Hungarian Central Statistical Office (KSH) (http://www.tozsdehirek.com/KSH-jelentes-hatalmasat-zuhant-a-haztartasok-fogyasztasa/26961). Constant retail sales value fell by over 4%...
Euromonitor International's Retailing in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Retailing in Hungary
Euromonitor International
May 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Crisis Seriously Impacts Hungarian Retailing
Vat Changes From July 2009
Consumers Prioritise Food Over Non-grocery Products
Shift Towards Online Shopping Negatively Impacts Store-based Specialist Retailers
L-shared Recovery, the Growth of Retail Trade Is Expected To Be Slower Than Before the Economic Crisis
Key Trends and Developments
the Hungarian Economy Struggles
Vat Changes and Impact on Retailing
Nationwide Cooperation To Sell 80% Hungarian Food
Growing Number of Shopping Malls in Hungary
Current Changes in the Retail Structure - Economizing and Concentration
Market Indicators
Table 1 Employment in Retailing 2004-2009
Market Data
Table 2 Sales in Retailing by Sector: Value 2004-2009
Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
Table 9 Retailing Company Shares: % Value 2005-2009
Table 10 Grocery Retailers Company Shares: % Value 2005-2009
Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
Table 14 Non-store Retailing Company Shares: % Value 2005-2009
Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Cash and Carry
Definitions
Summary 1 Research Sources
Aldi Magyarország Élelmiszeripari Kereskedelmi Bt
Strategic Direction
Key Facts
Summary 2 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Key Facts
Summary 3 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Operational Indicators
Company Background
Chart 1 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Keszthely, Hungary
Private Label
Summary 4 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Private Label Portfolio
Competitive Positioning
Summary 5 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Competitive Position 2009
Auchan Magyarország Kft
Strategic Direction
Key Facts
Summary 6 Auchan Magyarország Kft: Key Facts
Summary 7 Auchan Magyarország Kft: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 8 Auchan Magyarország Kft: Competitive Position 2009
Bookline.hu Rt
Strategic Direction
Key Facts
Summary 9 Bookline.hu Rt: Key Facts
Summary 10 Bookline.hu Rt: Operational Indicators
Company Background
Chart 2 Bookline.hu Rt: Web Shop
Chart 3 Bookline.hu Rt: Web Shop
Private Label
Competitive Positioning
Cba Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 11 CBA Kereskedelmi Kft: Key Facts
Summary 12 CBA Kereskedelmi Kft: Operational Indicators
Company Background
Chart 4 CBA Kereskedelmi Kft: CBA Supermarket, Pilisvörösvár, Hungary
Private Label
Summary 13 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 14 CBA Kereskedelmi Kft: Competitive Position 2009
Coop Hungary Rt
Strategic Direction
Key Facts
Summary 15 Coop Hungary Rt: Key Facts
Summary 16 Coop Hungary Rt: Operational Indicators
Company Background
Chart 5 Coop Hungary Rt: Coop Convenience Store, Pilisvörösvár, Hungary
Private Label
Summary 17 Coop Hungary Rt: Private Label Portfolio
Competitive Positioning
Summary 18 Coop Hungary Rt: Competitive Position 2009
Cora Magyar Hipermarket Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 19 Cora Magyar Hipermarket Kereskedelmi Kft: Key Facts
Summary 20 Cora Magyar Hipermarket Kereskedelmi Kft: Operational Indicators
Company Background
Summary 21 Cora Magyar Hipermarket Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 22 Cora Magyar Hipermarket Kereskedelmi Kft: Competitive Position 2009
Csemege-match Rt
Strategic Direction
Key Facts
Summary 23 Csemege-Match Rt: Key Facts
Summary 24 Csemege-Match Rt: Operational Indicators
Company Background
Private Label
Summary 25 Csemege-Match Rt: Private Label Portfolio
Competitive Positioning
Summary 26 Csemege-Match Rt: Competitive Position 2009
Dm-drogerie Markt Kft
Strategic Direction
Key Facts
Summary 27 DM Drogeriemarkt Kft: Key Facts
Summary 28 DM Drogeriemarkt Kft: Operational Indicators
Company Background
Chart 6 DM Drogeriemarkt Kft: Keszthely, Hungary
Private Label
Summary 29 DM Drogeriemarkt Kft: Private Label Portfolio
Competitive Positioning
Summary 30 DM Drogeriemarkt Kft: Competitive Position 2009
Lidl Magyarorszag Kereskedelmi Bt
Strategic Direction
Key Facts
Summary 31 Lidl Magyarorszag Kereskedelmi Bt: Key Facts
Summary 32 Lidl Magyarorszag Kereskedelmi Bt: Operational Indicators
Company Background
Private Label
Summary 33 Lidl Magyarorszag Kereskedelmi Bt: Private Label Portfolio
Competitive Positioning
Summary 34 Lidl Magyarország Kereskedelmi Bt: Competitive Position 2009
Penny Market Kft
Strategic Direction
Key Facts
Summary 35 Penny Market Kft: Key Facts
Summary 36 Penny Market Kft: Operational Indicators
Company Background
Private Label
Summary 37 Penny Market Kft: Private Label Portfolio
Competitive Positioning
Summary 38 Penny Market Kft: Competitive Position 2009
Reál Hungária Élelmiszer Kft
Strategic Direction
Key Facts
Summary 39 Reál Hungária Élelmiszer Kft: Key Facts
Summary 40 Reál Hungária Élelmiszer Kft: Operational Indicators
Company Background
Private Label
Summary 41 Real Hungária Kft: Private Label Portfolio
Competitive Positioning
Summary 42 Real Hungária Kft: Competitive Position 2009
Rossmann Magyarország Kft
Strategic Direction
Key Facts
Summary 43 Rossmann Magyarország Kft: Key Facts
Summary 44 Rossmann Magyarország Kft: Operational Indicators
Company Background
Private Label
Summary 45 Rossmann Magyarország Kft: Private Label Portfolio
Competitive Positioning
Summary 46 Rossmann Magyarország Kft: Competitive Position 2009
Spar Magyarország Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 47 Spar Magyarország Kereskedelmi Kft: Key Facts
Summary 48 Spar Magyarország Kereskedelmi Kft: Operational Indicators
Company Background
Chart 7 Spar Magyarország Kereskedelmi Kft: Spar supermarket, Pilisvörösvár, Hungary
Private Label
Summary 49 Spar Magyarország Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 50 Spar Magyarország Kereskedelmi Kft: Competitive Position 2009
Telemarketing International Kft
Strategic Direction
Key Facts
Summary 51 Telemarketing International Kft: Key Facts
Summary 52 Telemarketing International Kft: Operational Indicators
Company Background
Chart 8 Telemarketing International Kft: Web Shop
Private Label
Competitive Positioning
Summary 53 Telemarketing International Kft: Competitive Position 2009
Tesco-global Áruházak Kft
Strategic Direction
Key Facts
Summary 54 Tesco-Global Áruházak Kft: Key Facts
Summary 55 Tesco-Global Áruházak Kft: Operational Indicators
Company Background
Chart 9 Tesco-Global Áruházak Kft: Tesco hypermarket, Keszthely
Private Label
Summary 56 Tesco-Global Áruházak Kft: Private Label Portfolio
Summary 57 Tesco Családi Márkák Brand Portfolio
Competitive Positioning
Summary 58 Tesco-Global Áruházak Kft: Competitive Position 2009
Headlines
Trends
Sector Formats
Chart 10 Hypermarkets: Interspar in Kelszthely
Chart 11 Hypermarkets: Interspar in Kelszthely
Chart 12 Hypermarkets: Auchan in Solymár
Chart 13 Hypermarkets: Auchan in Solymár
Sector Data
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 24 Hypermarkets Company Shares by Value 2005-2009
Table 25 Hypermarkets Brand Shares by Value 2006-2009
Table 26 Hypermarkets Brand Shares by Outlets 2006-2009
Table 27 Hypermarkets Brand Shares by Selling Space 2006-2009
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 14 Supermarkets: Spar in Keszthely
Sector Data
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 32 Supermarkets Company Shares by Value 2005-2009
Table 33 Supermarkets Brand Shares by Value 2006-2009
Table 34 Supermarkets Brand Shares by Outlets 2006-2009
Table 35 Supermarkets Brand Shares by Selling Space 2006-2009
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 15 Discounters: Penny Market in Keszthely
Chart 16 Discounters: Lidl in Keszthely
Sector Data
Table 38 Discounters: Value Sales, Outlets and Selling Space 2004-2009
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 40 Discounters Company Shares by Value 2005-2009
Table 41 Discounters Brand Shares by Value 2006-2009
Table 42 Discounters Brand Shares by Outlets 2006-2009
Table 43 Discounters Brand Shares by Selling Space 2006-2009
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 17 Convenience Stores: Coop in Keszthely
Sector Data
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 48 Convenience Stores Company Shares by Vealue 2005-2009
Table 49 Convenience Stores Brand Shares by Value 2006-2009
Table 50 Convenience Stores Brand Shares by Outlets 2006-2009
Table 51 Convenience Stores Brand Shares by Selling Space 2006-2009
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 18 Forecourt Retailers: Shell Select in Keszthely
Sector Data
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 56 Forecourt Retailers Company Shares by Value 2005-2009
Table 57 Forecourt Retailers Brand Shares by Value 2006-2009
Table 58 Forecourt Retailers Brand Shares by Outlets 2006-2009
Table 59 Forecourt Retailers Brand Shares by Selling Space 2006-2009
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 64 Mixed Retailers Company Shares by Value 2005-2009
Table 65 Mixed Retailers Brand Shares by Value 2006-2009
Table 66 Mixed Retailers Brand Shares by Outlets 2006-2009
Table 67 Mixed Retailers Brand Shares by Selling Space 2006-2009
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 19 Health and Beauty Specialist Retailers: Müller in Keszthely
Chart 20 Health and Beauty Specialist Retailers: Rossmann in Keszthely
Sector Data
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 72 Health and Beauty Retailers Company Shares by Value 2005-2009
Table 73 Health and Beauty Retailers Brand Shares by Value 2006-2009
Table 74 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
Table 75 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 21 Clothing and Footwear Specialist Retailers: Takko in Keszthely
Chart 22 Clothing and Footwear Specialist Retailers: Takko in Keszthely
Chart 23 Clothing and Footwear Specialist Retailers: Leonardo (Footwear) in Solymár
Chart 24 Clothing and Footwear Specialist Retailers: Leonardo (Footwear) in Solymár
Chart 25 Clothing and Footwear Specialist Retailers: Playersroom in Solymár, Keszthely
Chart 26 Clothing and Footwear Specialist Retailers: Playersroom in Solymár, Keszthely
Chart 27 Clothing and Footwear Specialist Retailers: Triumph in Solymár
Chart 28 Clothing and Footwear Specialist Retailers: Charles Vögele in Keszthely
Sector Data
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 80 Clothing and Footwear Retailers Company Shares by Value 2005-2009
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
Table 82 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 29 Furniture and Furnishings Stores: Jysk in Keszthely
Chart 30 Furniture and Furnishings Stores: Jysk in Keszthely
Sector Data
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 88 Furniture and Furnishings Stores Company Shares by Value 2005-2009
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
Table 90 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Data
Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009
Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 31 Electronics and Appliance Specialist Retailers: Euronics in Keszthely
Sector Data
Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 32 Leisure and Personal Goods Specialist Retailers: Immedio in Solymár
Chart 33 Leisure and Personal Goods Specialist Retailers: Libri in Solymár
Sector Data
Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 34 Vending: Budapest
Chart 35 Vending: Budapest
Sector Data
Table 118 Vending: Value 2004-2009
Table 119 Vending: % Value Growth 2004-2009
Table 120 Vending Company Shares by Value 2005-2009
Table 121 Vending Brand Shares by Value 2006-2009
Table 122 Vending Forecasts: Value 2009-2014
Table 123 Vending Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 124 Homeshopping: Value 2004-2009
Table 125 Homeshopping: % Value Growth 2004-2009
Table 126 Homeshopping Company Shares by Value 2005-2009
Table 127 Homeshopping Brand Shares by Value 2006-2009
Table 128 Homeshopping Forecasts: Value 2009-2014
Table 129 Homeshopping Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 130 Internet Retailing: Value 2004-2009
Table 131 Internet Retailing: % Value Growth 2004-2009
Table 132 Internet Retailing Company Shares by Value 2005-2009
Table 133 Internet Retailing Brand Shares by Value 2006-2009
Table 134 Internet Retailing Forecasts: Value 2009-2014
Table 135 Internet Retailing Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 136 Direct Selling: Value 2004-2009
Table 137 Direct Selling: % Value Growth 2004-2009
Table 138 Direct Selling Company Shares by Value 2005-2009
Table 139 Direct Selling Brand Shares by Value 2006-2009
Table 140 Direct Selling Forecasts: Value 2009-2014
Table 141 Direct Selling Forecasts: % Value Growth 2009-2014
Euromonitor International
May 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Crisis Seriously Impacts Hungarian Retailing
Vat Changes From July 2009
Consumers Prioritise Food Over Non-grocery Products
Shift Towards Online Shopping Negatively Impacts Store-based Specialist Retailers
L-shared Recovery, the Growth of Retail Trade Is Expected To Be Slower Than Before the Economic Crisis
Key Trends and Developments
the Hungarian Economy Struggles
Vat Changes and Impact on Retailing
Nationwide Cooperation To Sell 80% Hungarian Food
Growing Number of Shopping Malls in Hungary
Current Changes in the Retail Structure - Economizing and Concentration
Market Indicators
Table 1 Employment in Retailing 2004-2009
Market Data
Table 2 Sales in Retailing by Sector: Value 2004-2009
Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
Table 9 Retailing Company Shares: % Value 2005-2009
Table 10 Grocery Retailers Company Shares: % Value 2005-2009
Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
Table 14 Non-store Retailing Company Shares: % Value 2005-2009
Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Cash and Carry
Definitions
Summary 1 Research Sources
Aldi Magyarország Élelmiszeripari Kereskedelmi Bt
Strategic Direction
Key Facts
Summary 2 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Key Facts
Summary 3 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Operational Indicators
Company Background
Chart 1 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Keszthely, Hungary
Private Label
Summary 4 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Private Label Portfolio
Competitive Positioning
Summary 5 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Competitive Position 2009
Auchan Magyarország Kft
Strategic Direction
Key Facts
Summary 6 Auchan Magyarország Kft: Key Facts
Summary 7 Auchan Magyarország Kft: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 8 Auchan Magyarország Kft: Competitive Position 2009
Bookline.hu Rt
Strategic Direction
Key Facts
Summary 9 Bookline.hu Rt: Key Facts
Summary 10 Bookline.hu Rt: Operational Indicators
Company Background
Chart 2 Bookline.hu Rt: Web Shop
Chart 3 Bookline.hu Rt: Web Shop
Private Label
Competitive Positioning
Cba Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 11 CBA Kereskedelmi Kft: Key Facts
Summary 12 CBA Kereskedelmi Kft: Operational Indicators
Company Background
Chart 4 CBA Kereskedelmi Kft: CBA Supermarket, Pilisvörösvár, Hungary
Private Label
Summary 13 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 14 CBA Kereskedelmi Kft: Competitive Position 2009
Coop Hungary Rt
Strategic Direction
Key Facts
Summary 15 Coop Hungary Rt: Key Facts
Summary 16 Coop Hungary Rt: Operational Indicators
Company Background
Chart 5 Coop Hungary Rt: Coop Convenience Store, Pilisvörösvár, Hungary
Private Label
Summary 17 Coop Hungary Rt: Private Label Portfolio
Competitive Positioning
Summary 18 Coop Hungary Rt: Competitive Position 2009
Cora Magyar Hipermarket Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 19 Cora Magyar Hipermarket Kereskedelmi Kft: Key Facts
Summary 20 Cora Magyar Hipermarket Kereskedelmi Kft: Operational Indicators
Company Background
Summary 21 Cora Magyar Hipermarket Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 22 Cora Magyar Hipermarket Kereskedelmi Kft: Competitive Position 2009
Csemege-match Rt
Strategic Direction
Key Facts
Summary 23 Csemege-Match Rt: Key Facts
Summary 24 Csemege-Match Rt: Operational Indicators
Company Background
Private Label
Summary 25 Csemege-Match Rt: Private Label Portfolio
Competitive Positioning
Summary 26 Csemege-Match Rt: Competitive Position 2009
Dm-drogerie Markt Kft
Strategic Direction
Key Facts
Summary 27 DM Drogeriemarkt Kft: Key Facts
Summary 28 DM Drogeriemarkt Kft: Operational Indicators
Company Background
Chart 6 DM Drogeriemarkt Kft: Keszthely, Hungary
Private Label
Summary 29 DM Drogeriemarkt Kft: Private Label Portfolio
Competitive Positioning
Summary 30 DM Drogeriemarkt Kft: Competitive Position 2009
Lidl Magyarorszag Kereskedelmi Bt
Strategic Direction
Key Facts
Summary 31 Lidl Magyarorszag Kereskedelmi Bt: Key Facts
Summary 32 Lidl Magyarorszag Kereskedelmi Bt: Operational Indicators
Company Background
Private Label
Summary 33 Lidl Magyarorszag Kereskedelmi Bt: Private Label Portfolio
Competitive Positioning
Summary 34 Lidl Magyarország Kereskedelmi Bt: Competitive Position 2009
Penny Market Kft
Strategic Direction
Key Facts
Summary 35 Penny Market Kft: Key Facts
Summary 36 Penny Market Kft: Operational Indicators
Company Background
Private Label
Summary 37 Penny Market Kft: Private Label Portfolio
Competitive Positioning
Summary 38 Penny Market Kft: Competitive Position 2009
Reál Hungária Élelmiszer Kft
Strategic Direction
Key Facts
Summary 39 Reál Hungária Élelmiszer Kft: Key Facts
Summary 40 Reál Hungária Élelmiszer Kft: Operational Indicators
Company Background
Private Label
Summary 41 Real Hungária Kft: Private Label Portfolio
Competitive Positioning
Summary 42 Real Hungária Kft: Competitive Position 2009
Rossmann Magyarország Kft
Strategic Direction
Key Facts
Summary 43 Rossmann Magyarország Kft: Key Facts
Summary 44 Rossmann Magyarország Kft: Operational Indicators
Company Background
Private Label
Summary 45 Rossmann Magyarország Kft: Private Label Portfolio
Competitive Positioning
Summary 46 Rossmann Magyarország Kft: Competitive Position 2009
Spar Magyarország Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 47 Spar Magyarország Kereskedelmi Kft: Key Facts
Summary 48 Spar Magyarország Kereskedelmi Kft: Operational Indicators
Company Background
Chart 7 Spar Magyarország Kereskedelmi Kft: Spar supermarket, Pilisvörösvár, Hungary
Private Label
Summary 49 Spar Magyarország Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 50 Spar Magyarország Kereskedelmi Kft: Competitive Position 2009
Telemarketing International Kft
Strategic Direction
Key Facts
Summary 51 Telemarketing International Kft: Key Facts
Summary 52 Telemarketing International Kft: Operational Indicators
Company Background
Chart 8 Telemarketing International Kft: Web Shop
Private Label
Competitive Positioning
Summary 53 Telemarketing International Kft: Competitive Position 2009
Tesco-global Áruházak Kft
Strategic Direction
Key Facts
Summary 54 Tesco-Global Áruházak Kft: Key Facts
Summary 55 Tesco-Global Áruházak Kft: Operational Indicators
Company Background
Chart 9 Tesco-Global Áruházak Kft: Tesco hypermarket, Keszthely
Private Label
Summary 56 Tesco-Global Áruházak Kft: Private Label Portfolio
Summary 57 Tesco Családi Márkák Brand Portfolio
Competitive Positioning
Summary 58 Tesco-Global Áruházak Kft: Competitive Position 2009
Headlines
Trends
Sector Formats
Chart 10 Hypermarkets: Interspar in Kelszthely
Chart 11 Hypermarkets: Interspar in Kelszthely
Chart 12 Hypermarkets: Auchan in Solymár
Chart 13 Hypermarkets: Auchan in Solymár
Sector Data
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 24 Hypermarkets Company Shares by Value 2005-2009
Table 25 Hypermarkets Brand Shares by Value 2006-2009
Table 26 Hypermarkets Brand Shares by Outlets 2006-2009
Table 27 Hypermarkets Brand Shares by Selling Space 2006-2009
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 14 Supermarkets: Spar in Keszthely
Sector Data
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 32 Supermarkets Company Shares by Value 2005-2009
Table 33 Supermarkets Brand Shares by Value 2006-2009
Table 34 Supermarkets Brand Shares by Outlets 2006-2009
Table 35 Supermarkets Brand Shares by Selling Space 2006-2009
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 15 Discounters: Penny Market in Keszthely
Chart 16 Discounters: Lidl in Keszthely
Sector Data
Table 38 Discounters: Value Sales, Outlets and Selling Space 2004-2009
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 40 Discounters Company Shares by Value 2005-2009
Table 41 Discounters Brand Shares by Value 2006-2009
Table 42 Discounters Brand Shares by Outlets 2006-2009
Table 43 Discounters Brand Shares by Selling Space 2006-2009
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 17 Convenience Stores: Coop in Keszthely
Sector Data
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 48 Convenience Stores Company Shares by Vealue 2005-2009
Table 49 Convenience Stores Brand Shares by Value 2006-2009
Table 50 Convenience Stores Brand Shares by Outlets 2006-2009
Table 51 Convenience Stores Brand Shares by Selling Space 2006-2009
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 18 Forecourt Retailers: Shell Select in Keszthely
Sector Data
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 56 Forecourt Retailers Company Shares by Value 2005-2009
Table 57 Forecourt Retailers Brand Shares by Value 2006-2009
Table 58 Forecourt Retailers Brand Shares by Outlets 2006-2009
Table 59 Forecourt Retailers Brand Shares by Selling Space 2006-2009
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 64 Mixed Retailers Company Shares by Value 2005-2009
Table 65 Mixed Retailers Brand Shares by Value 2006-2009
Table 66 Mixed Retailers Brand Shares by Outlets 2006-2009
Table 67 Mixed Retailers Brand Shares by Selling Space 2006-2009
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 19 Health and Beauty Specialist Retailers: Müller in Keszthely
Chart 20 Health and Beauty Specialist Retailers: Rossmann in Keszthely
Sector Data
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 72 Health and Beauty Retailers Company Shares by Value 2005-2009
Table 73 Health and Beauty Retailers Brand Shares by Value 2006-2009
Table 74 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
Table 75 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 21 Clothing and Footwear Specialist Retailers: Takko in Keszthely
Chart 22 Clothing and Footwear Specialist Retailers: Takko in Keszthely
Chart 23 Clothing and Footwear Specialist Retailers: Leonardo (Footwear) in Solymár
Chart 24 Clothing and Footwear Specialist Retailers: Leonardo (Footwear) in Solymár
Chart 25 Clothing and Footwear Specialist Retailers: Playersroom in Solymár, Keszthely
Chart 26 Clothing and Footwear Specialist Retailers: Playersroom in Solymár, Keszthely
Chart 27 Clothing and Footwear Specialist Retailers: Triumph in Solymár
Chart 28 Clothing and Footwear Specialist Retailers: Charles Vögele in Keszthely
Sector Data
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 80 Clothing and Footwear Retailers Company Shares by Value 2005-2009
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
Table 82 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 29 Furniture and Furnishings Stores: Jysk in Keszthely
Chart 30 Furniture and Furnishings Stores: Jysk in Keszthely
Sector Data
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 88 Furniture and Furnishings Stores Company Shares by Value 2005-2009
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
Table 90 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Data
Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009
Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 31 Electronics and Appliance Specialist Retailers: Euronics in Keszthely
Sector Data
Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 32 Leisure and Personal Goods Specialist Retailers: Immedio in Solymár
Chart 33 Leisure and Personal Goods Specialist Retailers: Libri in Solymár
Sector Data
Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 34 Vending: Budapest
Chart 35 Vending: Budapest
Sector Data
Table 118 Vending: Value 2004-2009
Table 119 Vending: % Value Growth 2004-2009
Table 120 Vending Company Shares by Value 2005-2009
Table 121 Vending Brand Shares by Value 2006-2009
Table 122 Vending Forecasts: Value 2009-2014
Table 123 Vending Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 124 Homeshopping: Value 2004-2009
Table 125 Homeshopping: % Value Growth 2004-2009
Table 126 Homeshopping Company Shares by Value 2005-2009
Table 127 Homeshopping Brand Shares by Value 2006-2009
Table 128 Homeshopping Forecasts: Value 2009-2014
Table 129 Homeshopping Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 130 Internet Retailing: Value 2004-2009
Table 131 Internet Retailing: % Value Growth 2004-2009
Table 132 Internet Retailing Company Shares by Value 2005-2009
Table 133 Internet Retailing Brand Shares by Value 2006-2009
Table 134 Internet Retailing Forecasts: Value 2009-2014
Table 135 Internet Retailing Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 136 Direct Selling: Value 2004-2009
Table 137 Direct Selling: % Value Growth 2004-2009
Table 138 Direct Selling Company Shares by Value 2005-2009
Table 139 Direct Selling Brand Shares by Value 2006-2009
Table 140 Direct Selling Forecasts: Value 2009-2014
Table 141 Direct Selling Forecasts: % Value Growth 2009-2014
