Retailing in Finland
The dynamics in retailing in 2021 were still much shaped by the COVID-19 pandemic in 2021. 2020 was an exceptional year due to the surge in spending on groceries as consumers spent more time at home and consumer foodservice establishments were closed other than for takeaway and delivery. The sanitary situation benefited grocery retailers, home and garden specialist retailers and e-commerce, while negatively affecting apparel and footwear specialist retailers, amongst others. In 2021, grocery ret...
Euromonitor International's Retailing in Finland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Finland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN FINLAND
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Work from home arrangements continue to shape shopping habits
Sustainability trends remain
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas
Mother’s and Father’s Day
Back to school
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category boosted by an increase in home consumption as consumers continue to work remotely from home
E-commerce cannibalises retail sales
Unmanned grocery stores on the rise
PROSPECTS AND OPPORTUNITIES
Number of outlets continues to fall as independent businesses struggle to compete
R-Kioski still has a place
The future is unclear as COVID-19 subsides, but demographic changes provide new opportunities
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
With a narrower product range and no e-commerce channel, discounters underperform compared to other grocery retailers
Amid criticism, Lidl removes slot machines from its stores
Cannibalisation through e-commerce has a negative impact on store-based sales
PROSPECTS AND OPPORTUNITIES
Low prices will continue to benefit Lidl while competitors respond with private label
Lidl continues expansion plans
Uncertain future for Lidl’s loyalty programme Lidl Plus
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Discounters GBO Company Shares: % Value 2017-2021
Table 83 Discounters GBN Brand Shares: % Value 2018-2021
Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets continues to benefit from lifestyle changes under COVID-19
Non-grocery sales from hypermarkets bounce back
Kesko and S Group remain the main competitors
PROSPECTS AND OPPORTUNITIES
E-commerce is both friend and foe in hypermarkets
Players focus on improving range of services
Changing demographics provide opportunities and threats
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets fall behind hypermarkets in grocery retailing
S Group focus on price in their marketing campaign but faces competition from Lidl
Food Market Herkku loses share under COVID-19
PROSPECTS AND OPPORTUNITIES
While supermarkets remains an important sales channel in Finland, store-based retailing is increasingly threatened by e-commerce
Growing focus on quality and customisation
S Group and Kesko will continue to dominate supermarkets
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Alko sees spike in demand as consumers drink at home during COVID-19 pandemic
Alko benefits from restriction on alcohol sales through e-commerce
Outlets in markets suffer from public health advice as tourism plummets
PROSPECTS AND OPPORTUNITIES
Tarmo chain closes, while village stores struggle to remain afloat
Health and wellness trends to benefit Ruohonjuuri
Channel still shaped by Alko
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category continues to be negatively affected by remote work arrangements
Despite the gloomy picture, there are promising new concepts
Second-hand apparel and apparel rental on the rise
PROSPECTS AND OPPORTUNITIES
A return to normal will benefit apparel and footwear specialist retailers
Sustainability trends to remain
E-commerce poses a threat to traditional apparel and footwear specialist retailers
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth decelerates after a year of exceptionally strong growth
New residential construction boosts demand for major and small appliances
Gigantti continues to lead in 2021, while Power innovates
PROSPECTS AND OPPORTUNITIES
The line between store-based retailing and e-commerce blurred as players adopt omnichannel strategies
E-commerce as a threat
Sales and discounts will continue to boost sales
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chemists/pharmacies remains the dominant sales channel
Pent up demand for optical goods
Danish drugstore Normal opens in Finland
PROSPECTS AND OPPORTUNITIES
Changes to legislation on the horizon
E-commerce remains underdeveloped in health and beauty
Demographic changes favour growth in this channel as e-commerce poses a threat
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 spurs an interest in home and garden projects for Finnish consumers
While the overall share of e-commerce remains low, sales through the channel grow at accelerating speed
K-Rauta continues to lead channel
PROSPECTS AND OPPORTUNITIES
IKEA puts a pin in expansion plans
Demographic ramifications of COVID-19 remain unclear
Channel will not focus on city centre locations
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores suffer an identity crisis in the face of cross-category competition
Stockmann restructures to ward off bankruptcy
Sokos suffers under COVID-19 but benefits from the support of S Group
PROSPECTS AND OPPORTUNITIES
Rocky times ahead as Stockmann plans to sell flagship store
Sokos has little room for growth
Little growth on the horizon for Carlson
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Department Stores GBO Company Shares: % Value 2017-2021
Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores a big winner of the COVID-19 pandemic
Category leader hits huge milestone during the COVID-19 pandemic
Japanese Muji brand opens in Finland
PROSPECTS AND OPPORTUNITIES
Further growth on the horizon for variety stores
Variety stores and grocery retailers
Focus shifts to e-commerce
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN FINLAND
2021 DEVELOPMENTS
DIRECT SELLING IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling continues to struggle
International heavyweights continue to dominate direct selling
Nosh and Oriflame perform exceptionally well, in large part due to their use of e-commerce
PROSPECTS AND OPPORTUNITIES
Direct selling employment prospects remain low
Channel hindered by negative consumer perception
Limited product ranges leave little room for growth in direct selling
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2016-2021
Table 169 Direct Selling by Category: % Value Growth 2016-2021
Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 172 Direct Selling Forecasts by Category: Value 2021-2026
Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Trend one Homeshopping value sales supported by shielding elderly Finnish consumers
Long-term decline of homeshopping continues as consumers seek a wider range of products and more convenient shopping methods
Both generalists and specialists feature in this fragmented channel
PROSPECTS AND OPPORTUNITIES
The decline of homeshopping will be inevitable
Homeshopping companies branch out into e-commerce to meet consumer demand
Individual successes are the exception, but remain possible
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2016-2021
Table 175 Homeshopping by Category: % Value Growth 2016-2021
Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 178 Homeshopping Forecasts by Category: Value 2021-2026
Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail value sales increase as social conditions gradually return to normal
Reopening of schools and resumption of work at the office boosts sales through vending machines
Limited potential for face-mask vending machines in Finland
PROSPECTS AND OPPORTUNITIES
Hybrid working arrangements might prevent sales from returning to pre-pandemic levels
Finnish consumers to move away from cash payment methods
Little innovation expected in the forecast period
CHANNEL DATA
Table 180 Vending by Category: Value 2016-2021
Table 181 Vending by Category: % Value Growth 2016-2021
Table 182 Vending GBO Company Shares: % Value 2017-2021
Table 183 Vending GBN Brand Shares: % Value 2018-2021
Table 184 Vending Forecasts by Category: Value 2021-2026
Table 185 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to grow in 2021 as consumers appreciate the convenience the channel offers
Untapped potential in food and drink e-commerce
Domestic e-commerce boosted by COVID-19 as domestic players increase online presence
PROSPECTS AND OPPORTUNITIES
Work from home arrangements continue to shape shopping habits
Omnichannel strategies on the rise
Rumours of Amazon expansion persist
CHANNEL DATA
Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce on a strong growth trajectory
Work-from-home disrupts momentum of mobile e-commerce
Meal and grocery delivery apps boost retail value sales through mobile e-commerce
PROSPECTS AND OPPORTUNITIES
Mobile apps as a means to engage with customers
Emerging mobile payment methods to support changing role of mobile devices as mobile e-commerce becomes more popular
Players will need to continue to provide for consumers without smartphones
CHANNEL DATA
Table 192 Mobile E-Commerce (Goods): Value 2016-2021
Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce records astonishing growth as the channel is boosted by COVID-19
Online food retailers on a mission to reduce food waste
Domestic players benefit from growth of food and drink e-commerce
PROSPECTS AND OPPORTUNITIES
Norwegian Oda arrives in Finland, while Foodora and Wolt expand into grocery retailing
Profitability remains an issue for food and drink e-commerce
Popularity of food and drink e-commerce benefits other types of e-commerce
CHANNEL DATA
Table 196 Food and Drink E-Commerce: Value 2016-2021
Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Work from home arrangements continue to shape shopping habits
Sustainability trends remain
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas
Mother’s and Father’s Day
Back to school
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category boosted by an increase in home consumption as consumers continue to work remotely from home
E-commerce cannibalises retail sales
Unmanned grocery stores on the rise
PROSPECTS AND OPPORTUNITIES
Number of outlets continues to fall as independent businesses struggle to compete
R-Kioski still has a place
The future is unclear as COVID-19 subsides, but demographic changes provide new opportunities
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
With a narrower product range and no e-commerce channel, discounters underperform compared to other grocery retailers
Amid criticism, Lidl removes slot machines from its stores
Cannibalisation through e-commerce has a negative impact on store-based sales
PROSPECTS AND OPPORTUNITIES
Low prices will continue to benefit Lidl while competitors respond with private label
Lidl continues expansion plans
Uncertain future for Lidl’s loyalty programme Lidl Plus
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Discounters GBO Company Shares: % Value 2017-2021
Table 83 Discounters GBN Brand Shares: % Value 2018-2021
Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hypermarkets continues to benefit from lifestyle changes under COVID-19
Non-grocery sales from hypermarkets bounce back
Kesko and S Group remain the main competitors
PROSPECTS AND OPPORTUNITIES
E-commerce is both friend and foe in hypermarkets
Players focus on improving range of services
Changing demographics provide opportunities and threats
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets fall behind hypermarkets in grocery retailing
S Group focus on price in their marketing campaign but faces competition from Lidl
Food Market Herkku loses share under COVID-19
PROSPECTS AND OPPORTUNITIES
While supermarkets remains an important sales channel in Finland, store-based retailing is increasingly threatened by e-commerce
Growing focus on quality and customisation
S Group and Kesko will continue to dominate supermarkets
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Alko sees spike in demand as consumers drink at home during COVID-19 pandemic
Alko benefits from restriction on alcohol sales through e-commerce
Outlets in markets suffer from public health advice as tourism plummets
PROSPECTS AND OPPORTUNITIES
Tarmo chain closes, while village stores struggle to remain afloat
Health and wellness trends to benefit Ruohonjuuri
Channel still shaped by Alko
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category continues to be negatively affected by remote work arrangements
Despite the gloomy picture, there are promising new concepts
Second-hand apparel and apparel rental on the rise
PROSPECTS AND OPPORTUNITIES
A return to normal will benefit apparel and footwear specialist retailers
Sustainability trends to remain
E-commerce poses a threat to traditional apparel and footwear specialist retailers
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth decelerates after a year of exceptionally strong growth
New residential construction boosts demand for major and small appliances
Gigantti continues to lead in 2021, while Power innovates
PROSPECTS AND OPPORTUNITIES
The line between store-based retailing and e-commerce blurred as players adopt omnichannel strategies
E-commerce as a threat
Sales and discounts will continue to boost sales
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chemists/pharmacies remains the dominant sales channel
Pent up demand for optical goods
Danish drugstore Normal opens in Finland
PROSPECTS AND OPPORTUNITIES
Changes to legislation on the horizon
E-commerce remains underdeveloped in health and beauty
Demographic changes favour growth in this channel as e-commerce poses a threat
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 spurs an interest in home and garden projects for Finnish consumers
While the overall share of e-commerce remains low, sales through the channel grow at accelerating speed
K-Rauta continues to lead channel
PROSPECTS AND OPPORTUNITIES
IKEA puts a pin in expansion plans
Demographic ramifications of COVID-19 remain unclear
Channel will not focus on city centre locations
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores suffer an identity crisis in the face of cross-category competition
Stockmann restructures to ward off bankruptcy
Sokos suffers under COVID-19 but benefits from the support of S Group
PROSPECTS AND OPPORTUNITIES
Rocky times ahead as Stockmann plans to sell flagship store
Sokos has little room for growth
Little growth on the horizon for Carlson
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Department Stores GBO Company Shares: % Value 2017-2021
Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores a big winner of the COVID-19 pandemic
Category leader hits huge milestone during the COVID-19 pandemic
Japanese Muji brand opens in Finland
PROSPECTS AND OPPORTUNITIES
Further growth on the horizon for variety stores
Variety stores and grocery retailers
Focus shifts to e-commerce
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN FINLAND
2021 DEVELOPMENTS
DIRECT SELLING IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling continues to struggle
International heavyweights continue to dominate direct selling
Nosh and Oriflame perform exceptionally well, in large part due to their use of e-commerce
PROSPECTS AND OPPORTUNITIES
Direct selling employment prospects remain low
Channel hindered by negative consumer perception
Limited product ranges leave little room for growth in direct selling
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2016-2021
Table 169 Direct Selling by Category: % Value Growth 2016-2021
Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 172 Direct Selling Forecasts by Category: Value 2021-2026
Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Trend one Homeshopping value sales supported by shielding elderly Finnish consumers
Long-term decline of homeshopping continues as consumers seek a wider range of products and more convenient shopping methods
Both generalists and specialists feature in this fragmented channel
PROSPECTS AND OPPORTUNITIES
The decline of homeshopping will be inevitable
Homeshopping companies branch out into e-commerce to meet consumer demand
Individual successes are the exception, but remain possible
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2016-2021
Table 175 Homeshopping by Category: % Value Growth 2016-2021
Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 178 Homeshopping Forecasts by Category: Value 2021-2026
Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail value sales increase as social conditions gradually return to normal
Reopening of schools and resumption of work at the office boosts sales through vending machines
Limited potential for face-mask vending machines in Finland
PROSPECTS AND OPPORTUNITIES
Hybrid working arrangements might prevent sales from returning to pre-pandemic levels
Finnish consumers to move away from cash payment methods
Little innovation expected in the forecast period
CHANNEL DATA
Table 180 Vending by Category: Value 2016-2021
Table 181 Vending by Category: % Value Growth 2016-2021
Table 182 Vending GBO Company Shares: % Value 2017-2021
Table 183 Vending GBN Brand Shares: % Value 2018-2021
Table 184 Vending Forecasts by Category: Value 2021-2026
Table 185 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce continues to grow in 2021 as consumers appreciate the convenience the channel offers
Untapped potential in food and drink e-commerce
Domestic e-commerce boosted by COVID-19 as domestic players increase online presence
PROSPECTS AND OPPORTUNITIES
Work from home arrangements continue to shape shopping habits
Omnichannel strategies on the rise
Rumours of Amazon expansion persist
CHANNEL DATA
Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce on a strong growth trajectory
Work-from-home disrupts momentum of mobile e-commerce
Meal and grocery delivery apps boost retail value sales through mobile e-commerce
PROSPECTS AND OPPORTUNITIES
Mobile apps as a means to engage with customers
Emerging mobile payment methods to support changing role of mobile devices as mobile e-commerce becomes more popular
Players will need to continue to provide for consumers without smartphones
CHANNEL DATA
Table 192 Mobile E-Commerce (Goods): Value 2016-2021
Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN FINLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce records astonishing growth as the channel is boosted by COVID-19
Online food retailers on a mission to reduce food waste
Domestic players benefit from growth of food and drink e-commerce
PROSPECTS AND OPPORTUNITIES
Norwegian Oda arrives in Finland, while Foodora and Wolt expand into grocery retailing
Profitability remains an issue for food and drink e-commerce
Popularity of food and drink e-commerce benefits other types of e-commerce
CHANNEL DATA
Table 196 Food and Drink E-Commerce: Value 2016-2021
Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
