Retailing in Estonia

Date: January 18, 2018
Pages: 69
Price:
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R64AB6009EAEN
Leaflet:

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Performance in retailing depends heavily on general economic performance. In 2016, according to Statistics Estonia, Estonia’s GDP increased year on year by 1.6%, up from 1.1% in 2015. However, at the beginning of 2017, growth accelerated. In the first quarter of 2017, GDP growth was 4.4% and in Q2 2017, year-on-year growth reached 5.7%. In the first half of 2017, one of the strongest sectors was construction.

Euromonitor International's Retailing in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Stagnation in Previous Years Replaced by Economic Growth in 2017
Retailers React Negatively To New Government Legislation
Pressure on Rising Labour Costs Intensifies in Estonian Retailing
Consumers Expect More Pleasant and Convenient Shopping Experiences
Usage of Data Becomes Greater in Retailing
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
  Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
  Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
  Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  Table 9 Retailing GBO Company Shares: % Value 2013-2017
  Table 10 Retailing GBN Brand Shares: % Value 2014-2017
  Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
  Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
  Summary 2 Research Sources
Headlines
Prospects
Online Grocery Retailing Develops Modestly
Self-service Checkouts Are Developing Well in Estonia
Discounters Face Change
Competitive Landscape
R-kiosk Develops New Convenience Stores Concept
Despite Relatively Poor Performance, Prisma Peremarket Plans for Expansion
Coop Enters Heo Bank Industry
Channel Data
  Table 24 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 26 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
  Table 27 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
  Table 28 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
  Table 29 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  Table 30 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
  Table 31 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
  Table 32 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  Table 33 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  Table 34 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 36 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
  Table 37 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
  Table 38 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
  Table 39 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Drink Specialists Target Niches
New Concepts in Other Grocery Retailing
Independent Small Grocers Struggle
Competitive Landscape
the Concept of Market Stalls Changes
Juustukuningad Experiences Good Growth
Drink Specialists Targeting Finnish Tourists Might Struggle
Channel Data
  Table 40 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 42 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
  Table 43 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
  Table 44 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
  Table 45 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  Table 46 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
  Table 47 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
  Table 48 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  Table 49 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  Table 50 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 51 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 52 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
  Table 53 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
  Table 54 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
  Table 55 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Changes in Chemists/pharmacies Expected
Internet Retailing Shapes the Future of Non-grocery Specialists
Economic Outlook Supports Performance of Home and Garden Specialists
Competitive Landscape
Põldma Kaubanduse As Is One of the Most Successful Non-grocery Specialists
Domestic Preference Is Marginal in Non-grocery Retailing
More Sophisticated Marketing Efforts Are Expected
Channel Data
  Table 56 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  Table 57 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 58 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  Table 59 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  Table 60 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  Table 61 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  Table 62 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  Table 63 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  Table 64 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  Table 65 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Department Stores Will Try To Cope With Maturity
Mixed Retailers Are Emphasising Their Strengths
Multichannel Solutions Are Becoming More Frequent
Competitive Landscape
Marks & Spencer Withdraws From Estonian Market
Magaziin Breaking With Current Retailing Trends
Flying Tiger Copenhagen Breathing New Life Into Estonian Variety Stores
Channel Data
  Table 72 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 74 Sales in Mixed Retailers by Channel: Value 2012-2017
  Table 75 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  Table 76 Mixed Retailers Outlets by Channel: Units 2012-2017
  Table 77 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  Table 78 Mixed Retailers GBO Company Shares: % Value 2013-2017
  Table 79 Mixed Retailers GBN Brand Shares: % Value 2014-2017
  Table 80 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
  Table 81 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
  Table 82 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 84 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  Table 85 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  Table 86 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  Table 87 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Direct Selling Must Deal With Trust Issues
Internet Retailing Creates Challenges for Direct Selling
Competitive Sales Force Will Remain Crucial
Competitive Landscape
Beauty Specialists Remain Some of the Most Crucial Players in Direct Selling
Zinzino Has Changed Its Focus
Better Performance Requires More Sophisticated Marketing Activities
Channel Data
  Table 88 Direct Selling by Category: Value 2012-2017
  Table 89 Direct Selling by Category: % Value Growth 2012-2017
  Table 90 Direct Selling GBO Company Shares: % Value 2013-2017
  Table 91 Direct Selling GBN Brand Shares: % Value 2014-2017
  Table 92 Direct Selling Forecasts by Category: Value 2017-2022
  Table 93 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Coping With the Greatest Weakness
Majority of Estonians Have Access To the Internet, But Room for Improvement Exists
Cooperation Between Regional and Multinational Players Could Improve Delivery Process
Competitive Landscape
More Sophisticated Approaches in Marketing Are Required
Reasons for Preferring Foreign Or Domestic Players Expected To Remain Same
Leading Local Players Have Been Focusing Heavily on Marketing
Channel Data
  Table 94 Internet Retailing by Category: Value 2012-2017
  Table 95 Internet Retailing by Category: % Value Growth 2012-2017
  Table 96 Internet Retailing GBO Company Shares: % Value 2013-2017
  Table 97 Internet Retailing GBN Brand Shares: % Value 2014-2017
  Table 98 Internet Retailing Forecasts by Category: Value 2017-2022
  Table 99 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Estonians Are Quite Willing To Adopt New Mobile-related Solutions
Smartphones Have Become An Essential Part of Estonians' Lives
Outlook for Mobile Internet Retailing May Be Impaired by Security Concerns
Competitive Landscape
Mobile Internet Retailing Expects Convenient Solutions
Applications Should Offer Additional Value To Attract Customers
Channel Data
  Table 100 Mobile Internet Retailing: Value 2012-2017
  Table 101 Mobile Internet Retailing: % Value Growth 2012-2017
  Table 102 Mobile Internet Retailing Forecasts: Value 2017-2022
  Table 103 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
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