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Retail Industry Scouting Report

June 2010 | 8 pages | ID: REE47F523A0EN
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Executive Summary

The Retail & Wholesale industry is the fifth-largest industry in terms of technology spending; of this combined spend, Retail accounts for roughly two-thirds of the total. While the industry experienced great turmoil as a result of the economic downturn, consumer and business spending is increasing. Retailers that weathered the downturn are now in a prime position to capitalize on renewed spending as most have implemented large cost savings initiatives through strict inventory management and supply chain optimization. Many retailers also focused on maintaining large cash reserves which is now allowing them to increase inventories to meet demand and craft new long-term strategies for growth.
The Retail & Wholesale Industry Scouting Report is a resource for executive and sales professionals in the technology and services industries. This Scouting Report is designed to:
  • Segment the market into key types of target customers, and provide a brief overview of the differences between the segments
  • Identify the right titles to approach within your target
  • Make you smarter about your customer’s business so that you are comfortable with a business conversation
  • Help you position your product or service to address the precise pain of your customer
  • Provide you a conversation starter to help secure a meeting
  • Give you the typical technology landscape within the industry so that you can come better prepared to the meeting

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