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Retail Banking Industry in United States – Porter’s Five Forces Strategy Analysis

October 2016 | 20 pages | ID: R7F9AAFD882EN
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Retail banks primarily focus on individual customers and smaller businesses. Retail Banking offers comprehensive banking services such as personal loans and deposits, checking accounts, clearing, debit and credit cards, leases, mortgages and ATM networks.

The US banking industry has been on the rise in recent years and the US, in particular, has become a global hub for financial services. However, deceleration is expected in the coming years, though a moderate level of growth will nevertheless continue.

Aruvian Research analyzes the Retail Banking Industry in United States in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market.

The Porter's Five Forces Framework analysis looks at the bargaining power of buyers and suppliers, competitive rivalry in the industry, the threat of new entrants to the industry and the threat of industry substitution.

Apart from the Porter’s analysis, the report also includes a brief analysis of the Retail Banking Industry in the United States.
A. EXECUTIVE SUMMARY

B. RETAIL BANKING INDUSTRY IN THE UNITED STATES

B.1 Industry Definition
B.2 Industry Profile
B.3 Industry Outlook

C. PORTER’S FIVE FORCES STRATEGY ANALYSIS

C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes

D. CONCLUSION


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