- The report contains detailed information about Perfumania Holdings, Inc. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
- Another part of the report is a SWOT-analysis carried out for Perfumania Holdings, Inc.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
- The Perfumania Holdings, Inc. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
- In the part that describes Perfumania Holdings, Inc. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
- Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Perfumania Holdings, Inc. business.
About Perfumania Holdings, Inc.
Perfumania Holdings, Inc. operates as a wholesale distributor and specialty retailer of perfumes and fragrances. The company operates through four primary operating subsidiaries, Perfumania, Inc. (Perfumania), Quality King Fragrance, Inc. (QFG), Scents of Worth, Inc. (SOW), and Five Star Fragrance Company, Inc. (Five Star).
The wholesale division, which operates through QFG, distributes designer fragrances to mass market retailers, drug and other chain stores, retail wholesale clubs, traditional wholesalers, and other distributors throughout the United States. It buys designer fragrances principally from the brand owner /manufacturer. QFGs sales are principally to retailers, such as Wal-Mart, Walgreens, Kohls, Sears, Marshalls, Target, Ross Stores and TJ Maxx. QFG also operates a direct sales department that services approximately 10,000 pharmacies and specialty stores, such as AmerisourceBergen and Cardinal Health, throughout the United States.
Five Stars owned and licensed brands are sold principally through the companys wholesale business, SOWs consignment business, and Perfumanias retail stores. Five Star handles the manufacturing, on behalf of Perfumania, the Jerome Privee product line, which includes bath and body products and scented candles, and which is sold in Perfumanias retail stores.
The company operates as a specialty retailer and distributor of a range of brand name and designer fragrances. As of January 31, 2010, Perfumania operated a chain of 370 full service retail stores specializing in the sale of fragrances and related products. Each of Perfumanias retail stores generally offers approximately 2,000 different fragrance skus for women, men and children. These stores stock brand name and designer brands, such as Estee Lauder, Cartier, Issey Miyake, Bvlgari, Yves Saint Laurent, Calvin Klein, Giorgio Armani, Hugo Boss, Ralph Lauren/Polo, Perry Ellis, Liz Claiborne, Giorgio, Halston, Escada, Chanel, Sean Jean, Lacoste, Burberry, Azzaro, Guess, Donna Karan, and Paris Hilton. Perfumania also carries private label lines of bath & body treatment products under the name Jerome Privee and cosmetics products under the name Mattese. The retail business is principally operated through Magnifique Parfumes and Cosmetics, Inc., a subsidiary of Perfumania, and the stores are generally operated under the name Perfumania. Perfumanias retail stores are generally located in regional malls, manufacturers outlet malls, lifestyle centers, airports and suburban strip shopping centers.
Perfumania.com offers a selection of the companys products for sale over the Internet and serves as an alternative shopping experience to the Perfumania retail stores.
SOW is a national designer fragrance consignment program, with contractual relationships to sell products on a consignment basis in approximately 2,500 stores, including approximately 1,300 Kmart locations nationwide, as well as through customers, such as Burlington Coat Factory, Filenes Basement, Loehmanns, Fred Meyer, Daffys, and Duane Reade.
The company competes with Elizabeth Arden.
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1. PERFUMANIA HOLDINGS, INC. COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History
2. PERFUMANIA HOLDINGS, INC. BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. PERFUMANIA HOLDINGS, INC. SWOT ANALYSIS
4. PERFUMANIA HOLDINGS, INC. FINANCIAL ANALYSIS
4.1. Financial Statements
4.1.1. Income Statement
4.1.2. Balance Sheet
4.1.3. Cash Flow
4.2. Financial Ratios
4.2.2. Margin Analysis
4.2.3. Asset Turnover
4.2.4. Credit Ratios
4.2.5. Long-Term Solvency
4.2.6. Growth Over Prior Year
4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot
5. PERFUMANIA HOLDINGS, INC. COMPETITORS AND INDUSTRY ANALYSIS
5.1. Perfumania Holdings, Inc. Direct Competitors
5.2. Comparison of Perfumania Holdings, Inc. and Direct Competitors Financial Ratios
5.3. Comparison of Perfumania Holdings, Inc. and Direct Competitors Stock Charts
5.4. Perfumania Holdings, Inc. Industry Analysis
5.4.1. Retail Industry Snapshot
5.4.2. Perfumania Holdings, Inc. Industry Position Analysis
6. PERFUMANIA HOLDINGS, INC. NEWS & EVENTS
6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events
7. PERFUMANIA HOLDINGS, INC. EXPERTS REVIEW1
7.1. Experts Opinion
7.2. Experts Estimates
8. PERFUMANIA HOLDINGS, INC. ENHANCED SWOT ANALYSIS2
9. UNITED STATES PESTEL ANALYSIS2
9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors
10. PERFUMANIA HOLDINGS, INC. IFE, EFE, IE MATRICES2
10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix
11. PERFUMANIA HOLDINGS, INC. PORTER FIVE FORCES ANALYSIS2
12. PERFUMANIA HOLDINGS, INC. VRIO ANALYSIS2
APPENDIX: RATIO DEFINITIONS
LIST OF TABLES
Perfumania Holdings, Inc. Key Facts
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
Perfumania Holdings, Inc. Key Executives
Key Executives Biographies1
Key Executives Compensations1
Perfumania Holdings, Inc. Major Shareholders
Perfumania Holdings, Inc. History
Perfumania Holdings, Inc. Products
Revenues by Segment
Revenues by Region
Perfumania Holdings, Inc. Offices and Representations
Perfumania Holdings, Inc. SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
Perfumania Holdings, Inc. Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
Perfumania Holdings, Inc. Capital Market Snapshot
Perfumania Holdings, Inc. Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Retail Industry Statistics
Perfumania Holdings, Inc. Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
Perfumania Holdings, Inc. Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Revenue Estimates Trend1
Earnings Estimates Trend1
LIST OF FIGURES
Perfumania Holdings, Inc. Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
Perfumania Holdings, Inc. 1-year Stock Charts
Perfumania Holdings, Inc. 5-year Stock Charts
Perfumania Holdings, Inc. vs. Main Indexes 1-year Stock Chart
Perfumania Holdings, Inc. vs. Direct Competitors 1-year Stock Charts
Perfumania Holdings, Inc. Article Density Chart
1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.
Enhanced SWOT Analysis
Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:
- How to use the strengths to take advantage of the opportunities?
- How to use the strengths to reduce likelihood and impact of the threats?
- How to overcome the weaknesses that obstruct taking advantage of the opportunities?
- How to overcome the weaknesses that can make the threats a reality?
Upon answering these questions a company can develop a project plan to improve its business performance.
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.
Key Factors Examined by PESTEL Analysis:
- Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
- Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
- Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
- Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
- Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
- Legal – What laws and legislation will exert influence on the style the business is carried out?
IFE, EFE, IE Matrices
The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.
The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.
Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.
Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:
- What composes a threat of substitute products and services?
- Is there a threat of new competitors entering the market?
- What is the intensity of competitive rivalry?
- How big is the bargaining power of buyers?
- How significant is the bargaining power of suppliers?
VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:
- Tangible resources
- Intangible resources
- Innovation and Creativity
- Organizational capabilities
The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:
- Costly to imitate?
- Organized properly?