Otto GmbH & Co KG in Retailing (World)

Date: June 23, 2011
Pages: 36
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Otto Group has a strong heritage in the homeshopping channel and since the 1990s it has pursued a multi-channel strategy for many of its brands, expanding into the internet retailing channel and over the counter. E-commerce is the driver for growth while mail order, is facing significant challenges as consumers migrate to internet sales. The company also faces very strong competition from pure players such as and eBay.

Euromonitor International’s Otto GmbH & Co KG in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Otto GmbH & Co KG in Retailing (World)
Euromonitor International
June 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic Opportunities
Channel Opportunities
Product Opportunities
Brand and Private Label Strategy
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