Non-Store Retailing in Kenya

December 2016 | 23 pages | ID: NF870946558EN
Euromonitor International Ltd

Abstracts

Current value sales for non-store retailing increased by 9% to reach KES9.6 billion in 2016. Non-store retailing growth was driven by rising internet connectivity due to declining internet costs, making it more affordable for the average consumer. In addition, many retailers continue to increase investments in developing online retailing platforms. Internet retailing accounted for 75% of total non-store retailing sales and grew by 11% to reach KES7.2 billion in 2016.

Euromonitor International's Non-Store Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Direct Selling, Homeshopping, Internet Pure Play Retailers, Internet Retailing, Mobile Internet Retailing, Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Non-Store Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 1 Sales in Non-Store Retailing by Channel: Value 2011-2016
  Table 2 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
  Table 3 Non-Store Retailing GBO Company Shares: % Value 2012-2016
  Table 4 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
  Table 5 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
  Table 6 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Africa Internet Group in Retailing (kenya)
Strategic Direction
Company Background
Digital Strategy
  Summary 1 Africa Internet Group: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
  Summary 2 Africa Internet Group: Competitive Position 2016
Executive Summary
Retailing Continues To Register Positive Performance in 2016
International Retailers Continue To Show Interest in the Local Market
Grocery Retailers Tap Into Non-grocery Specialists Market
Domestic Firms Maintain Dominance
Strong Positive Growth Expected in the Forecast Period
Key Trends and Developments
Positive Economic Growth Forecast Promotes Retailing in Kenya
Increasing Urbanisation Fuels Growth in Kenya's Retail Market
E-commerce Continues To Gain Momentum
Operating Environment
Informal Retailing
Opening Hours
  Summary 3 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
  Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
  Table 9 Sales in Store-Based Retailing by Channel: Value 2011-2016
  Table 10 Store-Based Retailing Outlets by Channel: Units 2011-2016
  Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2011-2016
  Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2011-2016
  Table 13 Retailing GBO Company Shares: % Value 2012-2016
  Table 14 Retailing GBN Brand Shares: % Value 2013-2016
  Table 15 Store-based Retailing GBO Company Shares: % Value 2012-2016
  Table 16 Store-based Retailing GBN Brand Shares: % Value 2013-2016
  Table 17 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
  Table 18 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  Table 19 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  Table 20 Forecast Sales in Store-Based Retailing by Channel: Value 2016-2021
  Table 21 Forecast Store-Based Retailing Outlets by Channel: Units 2016-2021
  Table 22 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
  Table 23 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
  Summary 4 Research Sources