Internet Retailing in Turkey

Date: January 20, 2016
Pages: 56
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I907CB9CEB2EN
Leaflet:

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Over the course of 2015, the penetration of high-speed broadband internet continued to increase in Turkey and the proportion of the country’s entire population regularly using the internet reached 49%. In addition to the increasing penetration of internet, consumer trust in online shopping also continued to increase thanks to increasing levels of investment among the leading companies in online payment security. Furthermore, increasing company investment in services which offer a more...

Euromonitor International's Internet Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Internet Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2010-2015
Table 2 Internet Retailing by Category: % Value Growth 2010-2015
Table 3 Internet Retailing GBO Company Shares: % Value 2011-2015
Table 4 Internet Retailing GBN Brand Shares: % Value 2012-2015
Table 5 Internet Retailing Forecasts by Category: Value 2015-2020
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Boyner Buyuk Magazacilik As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 1 Boyner Buyuk Magazacilik AS: Share of Sales Generated by Internet Retailing
Competitive Positioning
Summary 2 Boyner Buyuk Magazacilik AS: Competitive Position 2015
Carrefour SA Carrefour Sabançi Ticaret Merkezi As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Share of Sales Generated by Internet Retailing
Chart 1 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Carrefour Exterior, Hypermarkets in Ankara
Chart 2 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Carrefour Interior, Hypermarkets in Ankara
Private Label
Summary 4 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Private Label Portfolio
Competitive Positioning
Summary 5 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Competitive Position 2015
D-market Elektronik Hizmetler As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 6 D-Market Elektronik Hizmetler AS: Share of Sales Generated by Internet Retailing
Competitive Positioning
Summary 7 D-Market Elektronik Hizmetler AS: Competitive Position 2014
Dogus Grubu in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 8 Dogus Grubu: Share of Sales Generated by Internet Retailing
Competitive Positioning
Summary 9 Dogus Grubu: Competitive Position 2015
Koçtas Yapi Marketleri Ticaret As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 10 Koçtas Yapi Marketleri Tic AS: Share of Sales Generated by Internet Retailing
Chart 3 Koçtas Yapi Marketleri Ticaret AS: KocTAS Exterior, Home Improvement and Gardening Stores in Izmir
Chart 4 Koçtas Yapi Marketleri Ticaret AS: KocTAS Interior, Home Improvement and Gardening Stores in Izmir
Private Label
Summary 11 Koçtas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 12 Koçtas Yapi Marketleri Ticaret AS: Competitive Position 2015
Lc Waikiki Magazacilik Hizmetleri Tic As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 13 LC Waikiki Magazacilik Hizmetleri Tic AS: Share of Sales Generated by Internet Retailing
Chart 5 LC Waikiki Magazacilik Hizmetleri Tic AS: LC Waikiki, Apparel and Footwear Specialist Retailers in Istanbul
Private Label
Competitive Positioning
Summary 14 LC Waikiki Magazacilik Hizmetleri Tic AS: Competitive Position 2015
Teknosa Ic Ve Dis Ticaret As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 15 Teknosa Ic ve Dis Ticaret AS: Share of Sales Generated by Internet Retailing
Private Label
Summary 16 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 17 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2015
Executive Summary
Retailing Continued To Demonstrate Good Performance
Increasing Investments on Omni-channel Retailing Positively Affects the Performance of Retailing
Grocery Retailers Remains Dominant, While Non-grocery Retailers Leads Value Growth
Consolidation Benefits Chained Retailers, Although Independent Retailers Remain Dominant
Retailing Is Expected To Register A Strong Performance Over the Forecast Period
Key Trends and Developments
Economic Outlook: Macroeconomic Deterioration Hampers New Outlet Openings While Bolstering Value Growth Rates Across Retailing
New Regulations on Instalments and Customs Tax Increase the Worries of Leading Retailers
Investment in Omni-channel Retailing Benefits Both Store-based Sales and Online Sales
Operating Environment
Informal Retailing
Opening Hours
Summary 18 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Summary 19 Cash and Carry: Value Sales 2009-2014
Seasonality
Payments & Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 9 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 10 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 13 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 20 Retailing GBO Company Shares: % Value 2011-2015
Table 21 Retailing GBN Brand Shares: % Value 2012-2015
Table 22 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 23 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 25 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 20 Research Sources












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