Internet Retailing in Brazil

Date: January 10, 2017
Pages: 43
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: IAF72599E64EN
Leaflet:

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Over the review period Brazil saw a surge in the number of consumers using the internet, with an impressive 16 percentage point gain from 46% in 2011 to 62% in 2016. This trend was driven by the soaring household penetration of smartphones, which rose from just 7% in 2011 to 43% in 2016. Smartphones are thus offering Brazilian consumers a low-cost means of going online, with social media in particular being a key platform. However, the economic crisis saw Brazilians become more cautious with the...

Euromonitor International's Internet Retailing in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Internet Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Online Grocery Trends
Competitive Landscape
Prospects
Channel Data
  Table 1 Internet Retailing by Category: Value 2011-2016
  Table 2 Internet Retailing by Category: % Value Growth 2011-2016
  Table 3 Internet Retailing GBO Company Shares: % Value 2012-2016
  Table 4 Internet Retailing GBN Brand Shares: % Value 2013-2016
  Table 5 Internet Retailing Forecasts by Category: Value 2016-2021
  Table 6 Internet Retailing Forecasts by Category: % Value Growth 2016-2021
Magazine Luiza SA in Retailing (brazil)
Strategic Direction
Company Background
Digital Strategy
  Summary 1 Magazine Luiza SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Magazine Luiza SA: Private Label Portfolio
Competitive Positioning
  Summary 3 Magazine Luiza SA: Competitive Position 2016
Wal-mart Brasil Ltda in Retailing (brazil)
Strategic Direction
Company Background
Digital Strategy
  Summary 4 Wal-Mart Brasil Ltda: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 5 Wal-Mart Brasil Ltda: Private Label Portfolio
Competitive Positioning
  Summary 6 Wal-Mart Brasil Ltda: Competitive Position 2016
Executive Summary
Economic Crisis Impacts Brazilians' Willingness To Spend
Competition Strengthens As Consumers Seek Out the Best Deals
Brazilians More Likely To Spend on Groceries As They Socialise at Home
Internet Retailing Posts A Weaker Performance Despite A Wider Product Range
Retailing Expected To Post A Better Performance As Brazil's Economy Recovers
Key Trends and Developments
Economic Woes Change Brazilians' Purchasing Habits and Affect Retail Sales
Digital Environment Strengthens Its Influence on the Retail Industry
Consumers Seeking Lower Prices Drive Sales in Warehouse Clubs
Operating Environment
Informal Retailing
Opening Hours
  Summary 7 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
  Table 7 Cash and Carry Sales: Value 2011-2016
  Table 8 Cash and Carry Sales: Value 2011-2016
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
  Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
  Table 11 Sales in Store-based Retailing by Channel: Value 2011-2016
  Table 12 Store-based Retailing Outlets by Channel: Units 2011-2016
  Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
  Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
  Table 15 Sales in Non-Store Retailing by Channel: Value 2011-2016
  Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
  Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
  Table 18 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
  Table 19 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
  Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
  Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
  Table 22 Retailing GBO Company Shares: % Value 2012-2016
  Table 23 Retailing GBN Brand Shares: % Value 2013-2016
  Table 24 Store-based Retailing GBO Company Shares: % Value 2012-2016
  Table 25 Store-based Retailing GBN Brand Shares: % Value 2013-2016
  Table 26 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
  Table 27 Non-Store Retailing GBO Company Shares: % Value 2012-2016
  Table 28 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
  Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
  Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
  Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
  Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
  Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
  Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
  Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
  Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
  Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
  Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
  Summary 8 Research Sources












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