Internet Retailing in Germany

Date: January 14, 2016
Pages: 60
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I7113F68FDBEN
Leaflet:

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Internet retailing in Germany has become an integral part of retailing as a whole, as it accounted for a value share of 8% in 2015, and therefore can no longer avoid being affected by overall economic developments. Accordingly, value growth rates are slowing down or stabilising for many products, as internet retailing is becoming increasingly established. After a slowdown in growth in 2014, however, current value growth increased once again in 2015, fuelled by new product categories becoming...

Euromonitor International's Internet Retailing in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Internet Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 1 Internet Retailing by Category: Value 2010-2015
  Table 2 Internet Retailing by Category: % Value Growth 2010-2015
  Table 3 Internet Retailing GBO Company Shares: % Value 2011-2015
  Table 4 Internet Retailing GBN Brand Shares: % Value 2012-2015
  Table 5 Internet Retailing Forecasts by Category: Value 2015-2020
  Table 6 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Amazon.de GmbH in Retailing (germany)
Strategic Direction
Company Background
Digital Strategy
  Summary 1 Amazon.de GmbH: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 2 Amazon.de GmbH: Private Label Portfolio
Competitive Positioning
  Summary 3 Amazon.de GmbH: Competitive Position 2015
Ikea Deutschland GmbH & Co Kg in Retailing (germany)
Strategic Direction
Company Background
Digital Strategy
  Summary 4 IKEA Deutschland GmbH & Co KG: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 5 IKEA Deutschland GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 6 IKEA Deutschland GmbH & Co KG: Competitive Position 2015
Karstadt Warenhaus GmbH in Retailing (germany)
Strategic Direction
Company Background
Digital Strategy
  Summary 7 Karstadt Warenhaus GmbH: Share of Sales Generated by Internet Retailing 2013-2015
  Chart 1 Karstadt Warenhaus GmbH: Karstadt, Department Stores in Berlin
Private Label
  Summary 8 Karstadt Warenhaus GmbH: Private Label Portfolio
Competitive Positioning
  Summary 9 Karstadt Warenhaus GmbH: Competitive Position 2015
Lidl Stiftung & Co Kg in Retailing (germany)
Strategic Direction
Company Background
Digital Strategy
  Summary 10 Lidl Stiftung GmbH & Co KG: Share of Sales Generated by Internet Retailing 2013-2015
  Chart 2 Lidl Stiftung & Co KG: Lidl, Discounters in Berlin
Private Label
  Summary 11 Lidl Stiftung GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 12 Lidl Stiftung GmbH & Co KG: Competitive Position 2015
Otto GmbH & Co Kg in Retailing (germany)
Strategic Direction
Company Background
Digital Strategy
  Summary 13 Otto GmbH & Co KG: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 14 Otto GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 15 Otto GmbH & Co KG: Competitive Position 2015
Rewe Markt GmbH in Retailing (germany)
Strategic Direction
Company Background
Digital Strategy
  Summary 16 Rewe Markt GmbH: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 17 Rewe Markt GmbH: Private Label Portfolio
Competitive Positioning
  Summary 18 Rewe Markt GmbH: Competitive Position 2015
Executive Summary
Retailing in Germany Continues To Show Stable Value Growth
Individual Store Concepts Become Increasingly Important
Non-grocery Specialists Sees Faster Growth Than Grocery Retailers for the Second Year in A Row
the Competition Continues To Increase, As Many Retailers Fight for Their Survival
Healthy Value Growth Expected Over the Forecast Period
Key Trends and Developments
Economic Outlook
Internet Retailing Continues To Be the Main Growth Driver
Retailers Adopt A Multi-channel Concept To Meet Consumers' Expectations
Operating Environment
Informal Retailing
Opening Hours
  Summary 19 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
  Table 7 Cash and Carry Value Sales: 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
  Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
  Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
  Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  Table 21 Retailing GBO Company Shares: % Value 2011-2015
  Table 22 Retailing GBN Brand Shares: % Value 2012-2015
  Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
  Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Sources
  Summary 20 Research Sources
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