Homeshopping - Sweden

February 2011 | 56 pages | ID: H42C26F6669EN
Euromonitor International Ltd

Abstracts

Homeshopping has by tradition been an important retailing channel for Swedish consumers, especially those living in the more isolated regions of northern Sweden. However the growth of internet retailing has come at the expense of homeshopping. Internet retailing recorded strong growth during the review period due to increasing internet penetration and the growing acceptance of and trust in online shopping. At the same time, a large number of retailers, including homeshopping operators, promoted...

Euromonitor International's Homeshopping in Sweden report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Clothing and Footwear Direct Selling, Clothing and Footwear Homeshopping, Clothing and Footwear Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics Direct Selling, Consumer Electronics Homeshopping, Consumer Electronics Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Homeshopping market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Homeshopping in Sweden
Euromonitor International
February 2011

LIST OF CONTENTS AND TABLES

Executive Summary
Return To Value Growth
Economic Crisis Averted?
Internet Retailing Offers Growth Potential
Fragmented Competitive Landscape
Forecast Value Growth Projected
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
Gekås - the Leading Swedish Mass Merchandiser
the Changing Landscape of Swedish Retailing
Market Indicators
  Table 1 Employment in Retailing 2005-2010
Market Data
  Table 2 Sales in Retailing by Category: Value 2005-2010
  Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
  Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
  Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
  Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
  Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
  Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
  Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
  Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
  Table 11 Retailing Company Shares: % Value 2006-2010
  Table 12 Retailing Brand Shares: % Value 2007-2010
  Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
  Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
  Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
  Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
  Table 17 Non-store Retailing Company Shares: % Value 2006-2010
  Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
  Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
  Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
  Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
  Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
  Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
  Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
  Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
  Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Cash-and-carry
Definitions
  Summary 1 Research Sources
Åhléns Ab
Strategic Direction
Key Facts
  Summary 2 Åhléns AB: Key Facts
  Summary 3 Åhléns AB: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 4 Åhléns AB: Private Label Portfolio
Competitive Positioning
  Summary 5 Åhléns AB: Competitive Position 2010
Apoteket Ab
Strategic Direction
Key Facts
  Summary 6 Apoteket AB: Key Facts
  Summary 7 Apoteket AB: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 8 Apoteket AB: Private Label Portfolio
Competitive Positioning
  Summary 9 Apoteket AB: Competitive Position 2010
Axfood Ab
Strategic Direction
Key Facts
  Summary 10 Axfood AB: Key Facts
  Summary 11 Axfood AB: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 12 Axfood AB: Private Label Portfolio
Competitive Positioning
  Summary 13 Axfood AB: Competitive Position 2010
Bergendahlsgruppen Ab
Strategic Direction
Key Facts
  Summary 14 BergendahlsGruppen AB: Key Facts
  Summary 15 BergendahlsGruppen AB: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 16 BergendahlsGruppen AB: Private Label Portfolio
Competitive Positioning
  Summary 17 BergendahlsGruppen: Competitive Position 2010
Coop Sverige Ab
Strategic Direction
Key Facts
  Summary 18 Coop Sverige AB: Key Facts
  Summary 19 Coop Sverige AB: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 20 Coop Sverige AB: Private Label Portfolio
Competitive Positioning
  Summary 21 Coop Sverige AB: Competitive Position 2010
Elgiganten Ab
Strategic Direction
Key Facts
  Summary 22 Elgiganten AB: Key Facts
  Summary 23 Elgiganten AB: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 24 Elgiganten AB: Private Label Portfolio
Competitive Positioning
  Summary 25 Elgiganten AB: Competitive Position 2010
H&m Hennes & Mauritz Sverige Ab
Strategic Direction
Key Facts
  Summary 26 H&M Hennes & Mauritz Sverige AB: Key Facts
  Summary 27 H&M Hennes & Mauritz Sverige AB: Operational Indicators
Internet Strategy
  Summary 28 H&M Hennes & Mauritz Sverige AB: Share of Sales Generated by Internet Retailing
Company Background
Private Label
  Summary 29 H&M Hennes & Mauritz Sverige AB: Private Label Portfolio
Competitive Positioning
  Summary 30 H&M Hennes & Mauritz Sverige AB: Competitive Position 2010
Ica Sverige Ab
Strategic Direction
Key Facts
  Summary 31 ICA Sverige AB: Key Facts
  Summary 32 ICA Sverige AB: Operational Indicators
Internet Strategy
Company Background
Chart 1 ICA Sverige AB: ICA Supermarket in Malmö
Private Label
  Summary 33 ICA Sverige AB: Private Label Portfolio
Competitive Positioning
  Summary 34 ICA Sverige AB: Competitive Position 2010
Ikea Svenska Försäljnings Ab
Strategic Direction
Key Facts
  Summary 35 IKEA Svenska Försäljnings AB: Key Facts
  Summary 36 IKEA Svenska Försäljnings AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 37 IKEA Svenska Försäljnings AB: Competitive Position 2010
Lidl Sverige Kb
Strategic Direction
Key Facts
  Summary 38 Lidl Sverige KB: Key Facts
  Summary 39 Lidl Sverige KB: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 40 Lidl Sverige KB: Private Label Portfolio
Competitive Positioning
  Summary 41 Lidl Sverige KB: Competitive Position 2010
Media-saturn Shared Services Sweden Ab
Strategic Direction
Key Facts
  Summary 42 Media-Saturn Shared Services Sweden AB: Key Facts
  Summary 43 Media-Saturn Shared Services Sweden AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 44 Media-Saturn Shared Services Sweden AB: Competitive Position 2010
Reitan Servicehandel Sverige Ab
Strategic Direction
Key Facts
  Summary 45 Reitan Servicehandel Sverige AB: Key Facts
  Summary 46 Reitan Servicehandel Sverige AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 47 Reitan Servicehandel Sverige AB: Competitive Position 2010
Stadium Sweden Ab
Strategic Direction
Key Facts
  Summary 48 Stadium Sweden AB: Key Facts
  Summary 49 Stadium Sweden AB: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 50 Stadium AB: Private Label Portfolio
Competitive Positioning
  Summary 51 Stadium Sweden AB: Competitive Position 2010
Systembolaget Ab
Strategic Direction
Key Facts
  Summary 52 Systembolaget AB: Key Facts
  Summary 53 Systembolaget AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 54 Systembolaget AB: Competitive Position 2010
Vi-butikerna Ek Förening
Strategic Direction
Key Facts
  Summary 55 Vi-butikerna ekonomisk förening: Key Facts
  Summary 56 Vi-butikerna ekonomisk förening: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 57 Vi-butikerna ekonomisk förening: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 27 Homeshopping by Category: Value 2005-2010
  Table 28 Homeshopping by Category: % Value Growth 2005-2010
  Table 29 Homeshopping Company Shares by Value 2006-2010
  Table 30 Homeshopping Brand Shares by Value 2007-2010
  Table 31 Homeshopping Forecasts by Category: Value 2010-2015
  Table 32 Homeshopping Forecasts by Category: % Value Growth 2010-2015