Homeshopping in Portugal
Following a period of successive drops in sales, homeshopping saw sales increase for the first time in years in 2020. The restrictions as a result of the pandemic and the consequent increase in the number of consumers spending time at home boosted growth of the channel, especially for players that had invested in TV homeshopping, with the number of viewers significantly rising as they looked for alternative forms of entertainment. Particularly strong performers in terms of product categories dur...
Euromonitor International's Homeshopping in Portugal report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Health Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Homewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Homeshopping in Portugal report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Health Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Homewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Homeshopping market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HOMESHOPPING IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stagnating sales for homeshopping following upturn during home seclusion
High competition from e-commerce hinders stronger sales
Viva Melhor records strongest performance in 2021
PROSPECTS AND OPPORTUNITIES
Homeshopping loses sales as economy and out-of-home mobility resumes
Media products will continue to lead homeshopping sales
Emergence of smart televisions creates new opportunities for homeshopping players
CHANNEL DATA
Table 1 Homeshopping by Category: Value 2016-2021
Table 2 Homeshopping by Category: % Value Growth 2016-2021
Table 3 Homeshopping GBO Company Shares: % Value 2017-2021
Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 5 Homeshopping Forecasts by Category: Value 2021-2026
Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026
RETAILING IN PORTUGAL
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Digitalisation grows and continues to penetrate retail
Competitive environment dynamic even during difficult period
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Back to School
Easter
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 10 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 12 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 20 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 30 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 32 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 34 Retailing GBO Company Shares: % Value 2017-2021
Table 35 Retailing GBN Brand Shares: % Value 2018-2021
Table 36 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 37 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 39 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 41 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 42 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 49 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 50 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stagnating sales for homeshopping following upturn during home seclusion
High competition from e-commerce hinders stronger sales
Viva Melhor records strongest performance in 2021
PROSPECTS AND OPPORTUNITIES
Homeshopping loses sales as economy and out-of-home mobility resumes
Media products will continue to lead homeshopping sales
Emergence of smart televisions creates new opportunities for homeshopping players
CHANNEL DATA
Table 1 Homeshopping by Category: Value 2016-2021
Table 2 Homeshopping by Category: % Value Growth 2016-2021
Table 3 Homeshopping GBO Company Shares: % Value 2017-2021
Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 5 Homeshopping Forecasts by Category: Value 2021-2026
Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026
RETAILING IN PORTUGAL
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Digitalisation grows and continues to penetrate retail
Competitive environment dynamic even during difficult period
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Back to School
Easter
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 10 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 12 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 20 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 30 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 32 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 34 Retailing GBO Company Shares: % Value 2017-2021
Table 35 Retailing GBN Brand Shares: % Value 2018-2021
Table 36 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 37 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 39 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 41 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 42 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 49 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 50 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
