Green Marketing: Market Research Report

March 2012 | 1254 pages | ID: GA32682A1A7EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Green Marketing in US$ Billion.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

Annual estimates and forecasts are provided for the period 2009 through 2017.

Also, a six-year historic analysis is provided for these markets.

The report profiles 308 companies including many key and niche players such as Canon, Inc., Cereplast, Inc., Del Monte Foods, Fairmont Hotels & Resorts, Inc., Frito-Lay North America, Inc., General Electric Company, General Motors Company, Herman Miller, Inc., Mary Kay, Inc., Nike, Inc., The Clorox Company, The Procter & Gamble Company, Toyota Motor Corporation, Unilever N.V, and Wal-Mart Stores, Inc.

Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based upon search engine sources in the public domain.

Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

Green Marketing: A Buoyant Market
Recession and Green Marketing
Growth Drivers
Challenges & Issues with Green Marketing Initiatives
Credibility of Environmental Claims
Consumer Perceptions – Not Always Right
Future Relevance of Present Environmental Decisions: A Persistent Issue
Bowing Down to Competitive Pressures
Pressure of Cost Reduction and Profit Enhancement
Development of Standards
Over-Ambitious Presumptions

2.MARKET DYNAMICS

The Role of Environmental Labels
Internet – The Medium for Information Dispersal
Investment Initiatives of Green Companies
Government Funding for Green Initiatives
Green Packaging for Food and Beverage Market
Green Packaging – The Role of Bioplastics
Bioplastics – Are They Truly Biodegradable?
Grappling with Ethical Challenges
Sustainability in Beauty Packaging Market
Green Trends in Buildings
Green Marketing & Children’s Wear Industry
Energy Conservation in ICT Sector
Household Cleaning Products
Green Marketing in Apparel Industry
High Cost Hampers Sales
Focus on Waste Reduction
Significant Influence of Regulations and Standards

3.PRODUCT OVERVIEW

Green Marketing – An Introduction
Social, Retail, Environmental Aspects of Green Marketing
The Need for Green Marketing
Historic Review
‘Green’ Products
Green Initiatives of Select Companies
Life Cycle Analysis: Determining Product’s Greenness
How is Green Marketing Different from Other Advertising Forms?
The Four Ps of Green Marketing
Businesses & Green Marketing Initiatives
Regulatory Pressure
Regulatory Specifications in Select Countries
Social Responsibility
Cost/Profit Factors
Competitive Pressures
Green Consumer
Levels of Green Marketing
Transformative Green Marketing
Normative Green Marketing
Strategic and Operative Green Marketing
Eco-Sponsoring and Eco-Labeling

4.PRODUCT INTRODUCTIONS/INNOVATIONS

Whirlpool Unveils Duet
Whirlpool Unveils ‘Green Generation’ Range of Resource-Saving Appliances
Kimberly-Clark Unveils Scott Naturals Smart Flush Bags
Green Irene Unveils Enzyme Cleaners
SAPOS Unveils Natural Cleaners and Green Cleaning Products
Newell Rubbermaid Introduces Paper Mate Biodegradable
Unilever Unveils Sustainable Living Plan
Sunchips Rolls Out First-Ever Fully Compostable Chip Bag
Great Atlantic & Pacific Tea Unveils Green Way
Seayu Enterprises Unveils Clean+Green
Martha Stewart Enters into Agreement with Hain Celestial
Clorox Unveils Green Wipes
iGo Unveils Green Laptop Charger
Betagro Introduces Kooling Max
GRIP Promotions Introduces Green Alternative for Unattractive Appliances
Clorox Introduces Range of Natural Cleaning Products
Marcal Paper Mills Unveils Marcal Small Steps

5.RECENT INDUSTRY ACTIVITY

Siegwerk Takes Over Environmental Inks
ULC Standards Takes Over TerraChoice
P&G Unveils Green Marketing Efforts
Newell Rubbermaid Brands Enters into Partnership with TerraCycle™
Cereplast Collaborates with Oculus3D
HGTV Enters into Partnership with Serta
Duane Reade Announces EcoClub Customer Reward Program
GM Produces Chevrolet Volt Parts Using Recycled Plastic Booms
Ethicalsuperstore.com Merges with Natural Collection
Ethos Environmental Collaborates with Thrive Worldwide
Frito-Lay North America Partners with TerraCycle
Cryobanks International Undertakes Paperless Marketing Initiative
Homeland Integrated Security Systems Promotes Cyber Tracker
Invicta Group and United Fuel Savers Ink Marketing Agreement

6.FOCUS ON SELECT GLOBAL PLAYERS

Canon, Inc. (Japan)
Cereplast, Inc. (US)
Del Monte Foods (US)
Fairmont Hotels & Resorts, Inc. (Canada)
Frito-Lay North America, Inc. (US)
General Electric Company (US)
General Motors Company (US)
Herman Miller, Inc. (US)
Mary Kay, Inc. (US)
Nike, Inc. (US)
The Clorox Company (US)
The Procter & Gamble Company (US)
Toyota Motor Corporation (US)
Unilever N.V (The Netherlands)
Wal-Mart Stores, Inc. (US)

7.GLOBAL MARKET PERSPECTIVE

Table 1. World Recent Past, Current and Future Analysis for Green Marketing by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 2. World Historic Review for Green Marketing by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 3. World 15-Year Perspective for Green Marketing by Geographic Region – Percentage Breakdown of Annual Revenue for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

III. MARKET

1.THE UNITED STATES

A. Market Analysis
Trend Towards Green Products and Services
Eco-Awareness Drives Green Marketing
Recession Fails to Ebb Green Marketing Growth
Impact of Recession on Recyclables
Impact of Eco-labels on Consumer Purchasing Pattern
Green Marketing Defies Market Norms

Table 4. Number of New Sustainable Product Launches (2004-2008) (includes corresponding Graph/Chart)

FTC GreenGuides for Green Marketing Claims
Environmental Claims Requiring Substantiation as per FTC’s GreenGuides
Proposed Updates Related to Green Marketing Claims in the GreenGuides
Clarity in Claims
Targeting Specific Consumer Segments
Challenges Facing Green Marketing
Lack of Unified Definition
Falsified Claims
High Cost
Limited Recall Value
Internet: An Effective Medium for Promoting Green Marketing
Overview of Select Green Sectors
Green Buildings

Table 5. Resource Consumption and Emissions of Buildings as % of Total Emissions and Resources in the US

Benefits of Green Buildings
Demand for Green Building Materials to Exhibit Continuous Growth
Certification and Standards for Green Marketing
Green Household Products
Green Vehicles
Green Packaging
Recycled Content Packaging & Biodegradable Plastic – High Growth Prospects
Bottled Water: Facing Environmentalists’ Disapproval
Green Foods
Organic Food Products Marketing – Affected by Recession
Pet Products
Apparel
Green Marketing in Garment Industry
Green Power
Green Power Marketing
B. Market Analytics

Table 6. US Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 7. US Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

2.CANADA

Market Analysis

Table 8. Canadian Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 9. Canadian Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

3.JAPAN

Market Analytics

Table 10. Japanese Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 11. Japanese Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

4.EUROPE

A. Market Analysis
European Efforts in Green Marketing
Consumer Skepticism – A Major Challenge
Green Investments on the Rise
Green Buildings
Germany
United Kingdom
Green Marketing in the Times of Recession
B. Market Analytics

Table 12. European Recent Past, Current and Future Analysis for Green Marketing by Geographic Region – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 13. European Historic Review for Green Marketing by Geographic Region – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 14. European 15-Year Perspective for Green Marketing by Geographic Region – Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

5.ASIA-PACIFIC

A. Market Analysis
Australia
Green Trend in IT
India
B. Market Analytics

Table 15. Asia-Pacific Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 16. Asia-Pacific Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

6.LATIN AMERICA

Market Analytics

Table 17. Latin American Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 18. Latin American Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

7.REST OF WORLD

A. Market Analysis
South Africa
B. Market Analytics

Table 19. Rest of World Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 20. Rest of World Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 308 (including Divisions/Subsidiaries - 325)
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Italy
Rest of Europe
Asia-Pacific (Excluding Japan)
Latin America