E-mail Marketing: Market Research Report

Date: January 5, 2019
Pages: 267
Price:
US$ 5,600.00
Publisher: Global Industry Analysts, Inc
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E9BE1DBD5DAEN
Leaflet:

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E-mail Marketing: Market Research Report
This report analyzes the worldwide markets for E-mail Marketing in US$ Million. The US market is analyzed by the following Segments: Transactional Email, Acquisition Email, and Retention Email.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024.

Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs. The report profiles 126 companies including many key and niche players such as -
  • AWeber Communications
  • BlueVenn
  • Bronto Software
  • Campaign Monitor
  • Constant Contact, Inc.
  • Emailcenter UK Limited
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

2. GLOBAL INDUSTRY OVERVIEW

A Prelude
Market Dynamics
Outlook
Email Marketing Budgeting
Email Marketing Capabilities – Evaluation and Tracking
The Budgets Expand Post Financial Crisis –A Flashback
Email Marketing Makes a Comeback during Recession
Opportunities in Cloud Business Email Market
Increasing implementation of Cloud Email Solutions with AI
Factors Influencing Industry Prospects
Cost Advantage and Campaign Tracking
Data Integration
Ad-Supported Newsletter Spending
Improvements in IM and Email Technology
Customer Relationship Management
Integrated Campaigns
Newsletter
Internet Direct Mail

3. INDUSTRY ANALYSIS AND BENCHMARKING

Email Becomes Critical Client Engagement Method to Address New Communication Requirements
Benchmarking Performance
Email Automation: the Most Extensively Used Technique
Lead Generation Delivers Maximum Advantage to Email Marketers
Benchmark Metrics
Email Marketing Delivers Significantly Higher ROI
Email Testing Parameters
Testing Processes
Email Marketing Metrics
Innovations in Email Marketing
Innovative Email Marketing Techniques for B2Bs
E-Mail Marketing for Small Businesses

4. MARKET DRIVERS, TRENDS & ISSUES

Key Factors Driving Growth
Evolution and Future Prospects of Email Marketing
Future of Email Marketing
Proliferation of Internet Economy: A Fundamental Growth Driver
Converged Communication Services Soar in Popularity

Table 1. World Market for Internet Users (2016) - Percentage Share Breakdown of Number of Internet Users for Select Countries (includes corresponding Graph/Chart)
Table 2. World Market for Internet Users (2018E) - Percentage of Households with Internet Access by Region (includes corresponding Graph/Chart)

Surging Internet Penetration Bodes Well for Email Marketing

Table 3. Global Internet Penetration Rates in Percentage by Region (2018E) (includes corresponding Graph/Chart)

Changing Consumer Mobile Usage Habits Propel Adaptation in Email Marketing Strategies

Table 4. World Mobile Subscriptions Market (2017E) - Percentage Share Breakdown of Total Subscription by Region (includes corresponding Graph/Chart)
Table 5. Worldwide Mobile Penetration by Geographic Region - Breakdown of Unique Mobile Subscriber Penetration as a Percentage of Total Population for 2017 and 2025 (includes corresponding Graph/Chart)
Table 6. World Mobile Email Users Market (2013-2019P): Total Users in Millions (includes corresponding Graph/Chart)

Mobile Marketing Market Faces Challenges
Smartphones Find Favor with Young Generation

Table 7. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017) (includes corresponding Graph/Chart)
Table 8. Global Mobile Broadband Penetration Rates in Percentage by Geographic Region (2017E) (includes corresponding Graph/Chart)
Table 9. World Mobile Broadband Subscriptions (2017E) - Total Subscription in Millions by Developed and Developing Countries (includes corresponding Graph/Chart)

Changing Design & Marketing Strategies during Holiday Season
Discounts & Rebates to Reinforce Customer- Brand Relationship

Table 10. Customer Preferences for Mobile Email Message Content by Type (in %) - Opportunity Indicator (includes corresponding Graph/Chart)

Creative & Responsive Design in Vogue – Content Gains Prominence

Table 11. World Email Marketing Scenario (2017E) - Percentage Share Breakdown of Emails with Mobile Landing Page by Responsive Design (includes corresponding Graph/Chart)

Windows Commands Dominant Share Among Operating Systems for Email Applications
Android Remains Key Focus Area in Mobile Email Marketing

Table 12. World Market for Email Marketing (2017E) - Percentage Breakdown of Email Client Usage for Opening Email (includes corresponding Graph/Chart)

Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing

Table 13. World Market for Smartphones (2016, 2018 & 2022): Breakdown of Sales in Million Units by Geographic Region/Country (includes corresponding Graph/Chart)

Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
Developing Strong Email Database for Marketing Remains Key to Success
Measuring Email Delivery Equally Important
Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
Tailored Marketing Emails for Smarter Customer Engagement
Behavioral Targeting – An Out-of-Box Service
Shift towards Relevant Messaging
Increasing Move towards Adoption of Automation
Growing Frequency of Email Marketing
Social Media Interactions – An Unstructured Wealth of Information
Marketing Budgets Moving Online
Group Commerce – A New Trend in Email Marketing
Growing Usage of Integrated Marketing Programs
Focus on List Hygiene Factors
Top Mobile Internet Activity of Customers in Select Regions - BRIC (Brazil, Russia, India and China), United States, and Europe
Video Email Marketing Riding the Popularity Wave
Other Trends
Market Restraints
Lack of Familiarity with Email Marketing
Inadequate Technical Expertise
Problems Faced by Service Providers in Monetizing Media Campaigns
Email Bombardment – A Dangerous Path for Marketers
Limited Budgets
Critical Elements of Email Marketing
Marketers yet to Leverage Email Marketing to the Fullest
More to Email Marketing than Just Sales Increase
Email Marketing and Brand Loyalty
Email Marketing Helping to Generate Brand Loyalty
Email Marketing – Keeping Customers Informed
Social Media and Email Marketing – A Potent Combination

5. SERVICE OVERVIEW

Email Marketing – An Overview
Transactional Email
Acquisition Email
Retention Email
Other Email Marketing Terminologies
Advantages of Email Marketing
Disadvantages
What is Spam?
Solutions for Combating Spam
Email Marketing Software
Email Marketing Campaign: Requisites

6. COMPETITIVE LANDSCAPE

Table 14. World Email Marketing Market (2017E) - Percentage Breakdown of Market Shares by Leading Players (includes corresponding Graph/Chart)

6.1 Focus on Select Global Players
AWeber Communications (USA)
BlueVenn (USA)
Bronto Software (USA)
Campaign Monitor (Australia)
Constant Contact, Inc. (USA)
Emailcenter UK Limited (UK)
Emma (USA)
Epsilon Data Management, LLC (USA)
GetResponse (Poland)
IBM Corporation (USA)
iContact, LLC (USA)
j2 Global, Inc. (USA)
Lucini&Lucini Communications (Italy)
MailChimp (USA)
Pinpointe On-Demand, Inc. (USA)
Redial (USA)
Salesforce. com, Inc. (USA)
Selligent Marketing Cloud (Belgium)
SimplyCast. com (Canada)
StreamSend (USA)
Teradata Corporation (USA)
Topica, Inc. (USA)
VerticalResponse, Inc. (USA)
6.2 Service Introductions/Launches
Campaign Monitor Launches Campaign Monitor 1-to-1 Email Marketing
Microsoft Launches New Tools for Small Businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing
Constant Contact Launches Email Marketing Services in India
Slowalk Launches Stibee Email Marketing Service
Emma Launches Emma Plus
Campaign Monitor Introduces Campaign Monitor for Publishers
AdRoll Launches Email Retargeting Product – SendRoll
Campaign Monitor Introduces the All-New Campaign Monitor
6.3 Recent Industry Activity
Yotpo Collaborates with Oracle Bronto to Obtain Customers Using UGC
Constant Contact Introduces Next Generation Editor and Automated Segmentation Tools
j2 Global Acquires backupsonline and StreamSend
BlueVenn and Adestra Form Alliance to Combine Email Marketing Solutions
Campaign Monitor Acquires Tagga
Oracle Acquires NetSuite
Endurance International Group Acquires Constant Contact
Selligent Merges with StrongView

7. GLOBAL MARKET PERSPECTIVE

Table 15. World Recent Past, Current & Future Analysis for Email Marketing by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 16. World Historic Review for Email Marketing by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 17. World 14-Year Perspective for Email Marketing by Geographic Region/Country - Percentage Breakdown of Dollar Spend for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2018 & 2024 (includes corresponding Graph/Chart)

8. REGIONAL MARKET PERSPECTIVE

8.1 The United States
A. Market Analysis
Email Marketing – A Proven Marketing Channel
Email Remains Strong Communication and Marketing Channel
Email Marketing Spend – Growth Oriented
Ad Spending on Online Social Network Services to Expand
B2C Segment to Account for Larger Share of Spend
Services and Integration to Drive Growth
Nontraditional Providers to Capture Higher Portion of Email Budget
Emerging Trends in Email Marketing Volumes
Cost per Revenue – A New Metric in Digital Marketing
Email Marketing Registers High Adoption Rate amidst Recession
US Online Advertising – Taking a Breather from Economic Downturn
CAN-SPAM Compliance
US CAN-SPAM Act Commercial Email Sender Requirements
Leveraging Overseas Opportunities
Internet Audience

Table 18. US Internet Users in Millions (2010 to 2019P) (includes corresponding Graph/Chart)

Internet Access Devices

Table 19. Preferred Devices to Access Internet in the US (2017 & 2020P) - Percentage Breakdown by Primary Device Usage for Internet Access (includes corresponding Graph/Chart)

Internet Access Device & Email Engagement

Table 20. US Email Marketing Engagement (2017E): Percentage Share Breakdown of Time Spent on Reading Marketing Emails by Device Platform (includes corresponding Graph/Chart)

Digital Shoppers Responsiveness to Marketing Emails

Table 21. US Market for Email Marketing (2018E) - Probability Percentage for Digital Shoppers Responsiveness to Personalized Marketing Emails (includes corresponding Graph/Chart)

Content Marketing – Market Inclining Towards Curated Content
B. Market Analytics

Table 22. US Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 23. US Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 24. US Recent Past, Current & Future Analysis for Email Marketing by Segment - Transactional Email, Acquisition Email, and Retention Email Independently Analyzed with Annual Advertiser’s Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 25. US 7-Year Perspective for Email Marketing by Segment - Percentage Breakdown of Advertiser’s Spend on Transactional Email, Acquisition Email, and Retention Email for Years 2016, 2018 & 2024 (includes corresponding Graph/Chart)

8.2 Canada
Market Analysis

Table 26. Canadian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 27. Canadian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

8.3 Japan
Market Analysis

Table 28. Japanese Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 29. Japanese Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

8.4 Europe
A. Market Analysis
An Overview
Regulatory Environment in Europe
European Online Market Skyrockets
How Do Marketers Benefit from Online Advertising?
Online Ad Spend Witness Growth
Popularity of Email Portals
Analytics Boost Marketing Returns
Emerging Trends in European Wireless Email
B. Market Analytics

Table 30. European Recent Past, Current & Future Analysis for Email Marketing by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 31. European Historic Review for Email Marketing by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 32. European 14-Year Perspective for Email Marketing by Geographic Region/Country - Percentage Breakdown of Dollar Spend for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2018 & 2024 (includes corresponding Graph/Chart)

  8.4.1 France
Market Analysis

Table 33. French Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 34. French Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.4.2 Germany
A. Market Analysis
Current & Future Analysis
Emerging Trends
Context for More Meaningful Segmentation
Personalization: a Whole New Concept
Optimization of Mobile Technology for Optimal Emails
Increased Leveraging of Email Platform for Promoting Campaigns on Social Media
Increasing Use of Interactivity and Animation to Enhance Effectiveness of Emails
B. Market Analytics

Table 35. German Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 36. German Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.4.3 Italy
Market Analysis

Table 37. Italian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 38. Italian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.4.4 The United Kingdom
A. Market Analysis
Email Marketing Witnesses High Growth

Table 39. Internet Penetration in the United Kingdom (2011-2020P): Number of Adult Internet Users in Millions (includes corresponding Graph/Chart)

Online Advertising in the UK – An Overview
Emerging Trends in UK Email Marketing Industry
Dynamic Content
Remarketing Messages
Operational Messages
Social Media & Content Marketing Landscape

Table 40. UK Content Marketing Landscape (2018E): Percentage Breakdown of Content Distribution by Content Marketers and Effectiveness Level for Social Media Portals (includes corresponding Graph/Chart)

B. Market Analytics

Table 41. UK Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 42. UK Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.4.5 Spain
Market Analysis

Table 43. Spanish Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 44. Spanish Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.4.6 Russia
A. Market Analysis
Russian Digital Landscape Overview
Internet Access & Penetration

Table 45. Device Platform for Internet Access in Russia (2017 & 2020P): Percentage Breakdown by Device Popularity (includes corresponding Graph/Chart)
Table 46. Internet Penetration in Russia (2011-2020P): Number of Internet Users in Millions (includes corresponding Graph/Chart)

Demographics
Online Engagement
Email Marketing & Search Engine

Table 47. Internet Search Engine Market in Russia (2018E): Percentage Breakdown of Proliferation of Unique Visitors by Search Engines for Google, Mail. ru, Yandex. ru and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 48. Russian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 49. Russian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.4.7 Rest of Europe
Market Analysis

Table 50. Rest of Europe Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 51. Rest of Europe Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

8.5 Asia-Pacific
A. Market Analysis
Current & Future Analysis
Enterprise Mobility Drives the Mobile Email Market
Internet Penetration

Table 52. Internet Penetration in Asia-Pacific (2017E) - Penetration Rate by Select Countries (includes corresponding Graph/Chart)

Online Engagement
Underutilized Potential for Email Marketing
Existence of Multiple Languages
Issue of Spam/Junk Mail
Airline Industry – The Lone Winner
Online Advertising in Asia-Pacific Mostly Resilient to Recent Recession
B. Market Analytics

Table 53. Asia-Pacific Recent Past, Current & Future Analysis for Email Marketing by Geographic Region/Country - Australia, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 54. Asia-Pacific Historic Review for Email Marketing by Geographic Region/Country - Australia, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 55. Asia-Pacific 14-Year Perspective for Email Marketing by Geographic Region/Country - Percentage Breakdown of Dollar Spend for Australia, China, India, South Korea and Rest of Asia-Pacific Markets for Years 2011, 2018 & 2024 (includes corresponding Graph/Chart)

  8.5.1 Australia
Market Analysis

Table 56. Australian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 57. Australian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.5.2 China
A. Market Analysis
An Overview
China – Home to the World’s Largest Internet User Population
Social Media & Content
Social Media & Ecommerce
Search Engine & Email Marketing Segmentation

Table 58. Chinese Search Engine Market (2018E) - Market Share by Leading Search Engines for Baidu, Shenma, Haosou, Sogou, Google and Others (includes corresponding Graph/Chart)

Responsive Design: A Key Requirement
Email Marketing Landscape

Table 59. Mobile Device Usage in China (2017E) - Popularity Index in Percentage for Mobile Activities - Banking, Email, Instant Message, Online Music, SMS/Text Messaging and Video (includes corresponding Graph/Chart)

B. Market Analytics

Table 60. Chinese Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 61. Chinese Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.5.3 India
A. Market Analysis
Email Marketing – A Nascent Concept
Current & Future Analysis
Online Audience Landscape

Table 62. Smartphone Adoption in India (2012-2020P) - Number of Smartphone Users in Millions (includes corresponding Graph/Chart)
Table 63. 3G/4G Subscription Growth in India (2012-2018E) - Number of 3G/4G Subscriptions in Millions (includes corresponding Graph/Chart)

Connectivity Type

Table 64. Internet Connectivity in India (2018E) - Percentage Breakdown of Internet Connections by Device (includes corresponding Graph/Chart)
Table 65. Mobile Internet Traffic in India (2018E) - Percentage Breakdown by Connection Type (includes corresponding Graph/Chart)

Internet Coverage – Geographic Distribution

Table 66. Internet Coverage in India (2018E) - Percentage Breakdown of Internet User Distribution by Rural and Urban Area (includes corresponding Graph/Chart)

Online Consumer Behavior

Table 67. Online Activity on Mobile in India (2018E) - Average Time Spent (in %) on Online Activities - Audio & Video Services, Browsing, eCommerce, Email, Online Games, Social Media, and Others (includes corresponding Graph/Chart)
Table 68. Online Search Market Composition in India (2018E) - Percentage Share Breakdown by Leading Search Engines - Bing, Google, Yahoo! and Others (includes corresponding Graph/Chart)

Demographic Segmentation of Online Population

Table 69. Online Population Landscape in India (2018E) - Percentage Share Breakdown of Demographics by Age Group (includes corresponding Graph/Chart)

Social Media & Digital Marketing

Table 70. Digital Marketing in India (2013-2018E) - Social Media Penetration as a Percentage of Population (includes corresponding Graph/Chart)

B. Market Analytics

Table 71. Indian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 72. Indian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.5.4 South Korea
Market Analysis

Table 73. South Korean Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 74. South Korean Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.5.5 Rest of Asia-Pacific
Market Analysis

Table 75. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 76. Rest of Asia-Pacific Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

8.6 Latin America
Market Analysis

Table 77. Latin American Recent Past, Current & Future Analysis for Email Marketing by Geographic Region/Country - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 78. Latin American Historic Review for Email Marketing by Geographic Region/Country - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 79. Latin American 14-Year Perspective for Email Marketing by Geographic Region/Country - Percentage Breakdown of Dollar Spend for Brazil, Mexico and Rest of Latin America Markets for Years 2011, 2018 & 2024 (includes corresponding Graph/Chart)

  8.6.1 Brazil
A. Market Analysis
Internet Penetration & Geographic Coverage
Internet Access Device & Responsive Design
Consumer Behavior & Email Marketing
Social Media & Email Marketing
B. Market Analytics

Table 80. Brazilian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 81. Brazilian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.6.2 Mexico
Market Analysis

Table 82. Mexican Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 83. Mexican Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

  8.6.3 Rest of Latin America
Market Analysis

Table 84. Rest of Latin America Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 85. Rest of Latin America Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

8.7 Rest of World
Market Analysis

Table 86. Rest of World Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
Table 87. Rest of World Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

9. COMPANY PROFILES

Total Companies Profiled: 126 (including Divisions/Subsidiaries - 129)
The United States (80)
Canada (7)
Europe (32)
  France (2)
  Germany (2)
  The United Kingdom (19)
  Italy (1)
  Rest of Europe (8)
Asia-Pacific (Excluding Japan) (10)
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