DIY, Home Improvement and Garden Centres - Sweden
Sales through DIY and home improvement stores are benefiting from the so-called “Timell Effect”. This refers to the well-known DIY television presenter Martin Timell and his name has become synonymous with DIY television programmes in Sweden. According to trade sources, all leading Sweden television channels have their own DIY programme. This is leading to an increased focus and interest among the general population in the products DIY and home improvement stores sell. Added to this is the fact...
Euromonitor International's DIY, Home Improvement and Garden Centres in Sweden report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Chained Forecourt Retailers, Independent Forecourt Retailers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's DIY, Home Improvement and Garden Centres in Sweden report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Chained Forecourt Retailers, Independent Forecourt Retailers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the DIY, Home Improvement and Garden Centres market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Diy, Home Improvement and Garden Centres in Sweden
Euromonitor International
February 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Return To Value Growth
Economic Crisis Averted?
Internet Retailing Offers Growth Potential
Fragmented Competitive Landscape
Forecast Value Growth Projected
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
Gekås - the Leading Swedish Mass Merchandiser
the Changing Landscape of Swedish Retailing
Market Indicators
Table 1 Employment in Retailing 2005-2010
Market Data
Table 2 Sales in Retailing by Category: Value 2005-2010
Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 11 Retailing Company Shares: % Value 2006-2010
Table 12 Retailing Brand Shares: % Value 2007-2010
Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 17 Non-store Retailing Company Shares: % Value 2006-2010
Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Cash-and-carry
Definitions
Summary 1 Research Sources
Åhléns Ab
Strategic Direction
Key Facts
Summary 2 Åhléns AB: Key Facts
Summary 3 Åhléns AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Åhléns AB: Private Label Portfolio
Competitive Positioning
Summary 5 Åhléns AB: Competitive Position 2010
Apoteket Ab
Strategic Direction
Key Facts
Summary 6 Apoteket AB: Key Facts
Summary 7 Apoteket AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Apoteket AB: Private Label Portfolio
Competitive Positioning
Summary 9 Apoteket AB: Competitive Position 2010
Axfood Ab
Strategic Direction
Key Facts
Summary 10 Axfood AB: Key Facts
Summary 11 Axfood AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 12 Axfood AB: Private Label Portfolio
Competitive Positioning
Summary 13 Axfood AB: Competitive Position 2010
Bergendahlsgruppen Ab
Strategic Direction
Key Facts
Summary 14 BergendahlsGruppen AB: Key Facts
Summary 15 BergendahlsGruppen AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 16 BergendahlsGruppen AB: Private Label Portfolio
Competitive Positioning
Summary 17 BergendahlsGruppen: Competitive Position 2010
Coop Sverige Ab
Strategic Direction
Key Facts
Summary 18 Coop Sverige AB: Key Facts
Summary 19 Coop Sverige AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 20 Coop Sverige AB: Private Label Portfolio
Competitive Positioning
Summary 21 Coop Sverige AB: Competitive Position 2010
Elgiganten Ab
Strategic Direction
Key Facts
Summary 22 Elgiganten AB: Key Facts
Summary 23 Elgiganten AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 24 Elgiganten AB: Private Label Portfolio
Competitive Positioning
Summary 25 Elgiganten AB: Competitive Position 2010
H&m Hennes & Mauritz Sverige Ab
Strategic Direction
Key Facts
Summary 26 H&M Hennes & Mauritz Sverige AB: Key Facts
Summary 27 H&M Hennes & Mauritz Sverige AB: Operational Indicators
Internet Strategy
Summary 28 H&M Hennes & Mauritz Sverige AB: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 29 H&M Hennes & Mauritz Sverige AB: Private Label Portfolio
Competitive Positioning
Summary 30 H&M Hennes & Mauritz Sverige AB: Competitive Position 2010
Ica Sverige Ab
Strategic Direction
Key Facts
Summary 31 ICA Sverige AB: Key Facts
Summary 32 ICA Sverige AB: Operational Indicators
Internet Strategy
Company Background
Chart 1 ICA Sverige AB: ICA Supermarket in Malmö
Private Label
Summary 33 ICA Sverige AB: Private Label Portfolio
Competitive Positioning
Summary 34 ICA Sverige AB: Competitive Position 2010
Ikea Svenska Försäljnings Ab
Strategic Direction
Key Facts
Summary 35 IKEA Svenska Försäljnings AB: Key Facts
Summary 36 IKEA Svenska Försäljnings AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 37 IKEA Svenska Försäljnings AB: Competitive Position 2010
Lidl Sverige Kb
Strategic Direction
Key Facts
Summary 38 Lidl Sverige KB: Key Facts
Summary 39 Lidl Sverige KB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 40 Lidl Sverige KB: Private Label Portfolio
Competitive Positioning
Summary 41 Lidl Sverige KB: Competitive Position 2010
Media-saturn Shared Services Sweden Ab
Strategic Direction
Key Facts
Summary 42 Media-Saturn Shared Services Sweden AB: Key Facts
Summary 43 Media-Saturn Shared Services Sweden AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 44 Media-Saturn Shared Services Sweden AB: Competitive Position 2010
Reitan Servicehandel Sverige Ab
Strategic Direction
Key Facts
Summary 45 Reitan Servicehandel Sverige AB: Key Facts
Summary 46 Reitan Servicehandel Sverige AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 47 Reitan Servicehandel Sverige AB: Competitive Position 2010
Stadium Sweden Ab
Strategic Direction
Key Facts
Summary 48 Stadium Sweden AB: Key Facts
Summary 49 Stadium Sweden AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 50 Stadium AB: Private Label Portfolio
Competitive Positioning
Summary 51 Stadium Sweden AB: Competitive Position 2010
Systembolaget Ab
Strategic Direction
Key Facts
Summary 52 Systembolaget AB: Key Facts
Summary 53 Systembolaget AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 54 Systembolaget AB: Competitive Position 2010
Vi-butikerna Ek Förening
Strategic Direction
Key Facts
Summary 55 Vi-butikerna ekonomisk förening: Key Facts
Summary 56 Vi-butikerna ekonomisk förening: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 57 Vi-butikerna ekonomisk förening: Competitive Position 2010
Headlines
Trends
Channel Data
Table 27 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2005-2010
Table 28 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2005-2010
Table 29 DIY, Home Improvement and Garden Centres Company Shares by Value 2006-2010
Table 30 DIY, Home Improvement and Garden Centres Brand Shares by Value 2007-2010
Table 31 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2007-2010
Table 32 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2007-2010
Table 33 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2010-2015
Table 34 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Euromonitor International
February 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Return To Value Growth
Economic Crisis Averted?
Internet Retailing Offers Growth Potential
Fragmented Competitive Landscape
Forecast Value Growth Projected
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
Gekås - the Leading Swedish Mass Merchandiser
the Changing Landscape of Swedish Retailing
Market Indicators
Table 1 Employment in Retailing 2005-2010
Market Data
Table 2 Sales in Retailing by Category: Value 2005-2010
Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 11 Retailing Company Shares: % Value 2006-2010
Table 12 Retailing Brand Shares: % Value 2007-2010
Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 17 Non-store Retailing Company Shares: % Value 2006-2010
Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Cash-and-carry
Definitions
Summary 1 Research Sources
Åhléns Ab
Strategic Direction
Key Facts
Summary 2 Åhléns AB: Key Facts
Summary 3 Åhléns AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Åhléns AB: Private Label Portfolio
Competitive Positioning
Summary 5 Åhléns AB: Competitive Position 2010
Apoteket Ab
Strategic Direction
Key Facts
Summary 6 Apoteket AB: Key Facts
Summary 7 Apoteket AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Apoteket AB: Private Label Portfolio
Competitive Positioning
Summary 9 Apoteket AB: Competitive Position 2010
Axfood Ab
Strategic Direction
Key Facts
Summary 10 Axfood AB: Key Facts
Summary 11 Axfood AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 12 Axfood AB: Private Label Portfolio
Competitive Positioning
Summary 13 Axfood AB: Competitive Position 2010
Bergendahlsgruppen Ab
Strategic Direction
Key Facts
Summary 14 BergendahlsGruppen AB: Key Facts
Summary 15 BergendahlsGruppen AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 16 BergendahlsGruppen AB: Private Label Portfolio
Competitive Positioning
Summary 17 BergendahlsGruppen: Competitive Position 2010
Coop Sverige Ab
Strategic Direction
Key Facts
Summary 18 Coop Sverige AB: Key Facts
Summary 19 Coop Sverige AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 20 Coop Sverige AB: Private Label Portfolio
Competitive Positioning
Summary 21 Coop Sverige AB: Competitive Position 2010
Elgiganten Ab
Strategic Direction
Key Facts
Summary 22 Elgiganten AB: Key Facts
Summary 23 Elgiganten AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 24 Elgiganten AB: Private Label Portfolio
Competitive Positioning
Summary 25 Elgiganten AB: Competitive Position 2010
H&m Hennes & Mauritz Sverige Ab
Strategic Direction
Key Facts
Summary 26 H&M Hennes & Mauritz Sverige AB: Key Facts
Summary 27 H&M Hennes & Mauritz Sverige AB: Operational Indicators
Internet Strategy
Summary 28 H&M Hennes & Mauritz Sverige AB: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 29 H&M Hennes & Mauritz Sverige AB: Private Label Portfolio
Competitive Positioning
Summary 30 H&M Hennes & Mauritz Sverige AB: Competitive Position 2010
Ica Sverige Ab
Strategic Direction
Key Facts
Summary 31 ICA Sverige AB: Key Facts
Summary 32 ICA Sverige AB: Operational Indicators
Internet Strategy
Company Background
Chart 1 ICA Sverige AB: ICA Supermarket in Malmö
Private Label
Summary 33 ICA Sverige AB: Private Label Portfolio
Competitive Positioning
Summary 34 ICA Sverige AB: Competitive Position 2010
Ikea Svenska Försäljnings Ab
Strategic Direction
Key Facts
Summary 35 IKEA Svenska Försäljnings AB: Key Facts
Summary 36 IKEA Svenska Försäljnings AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 37 IKEA Svenska Försäljnings AB: Competitive Position 2010
Lidl Sverige Kb
Strategic Direction
Key Facts
Summary 38 Lidl Sverige KB: Key Facts
Summary 39 Lidl Sverige KB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 40 Lidl Sverige KB: Private Label Portfolio
Competitive Positioning
Summary 41 Lidl Sverige KB: Competitive Position 2010
Media-saturn Shared Services Sweden Ab
Strategic Direction
Key Facts
Summary 42 Media-Saturn Shared Services Sweden AB: Key Facts
Summary 43 Media-Saturn Shared Services Sweden AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 44 Media-Saturn Shared Services Sweden AB: Competitive Position 2010
Reitan Servicehandel Sverige Ab
Strategic Direction
Key Facts
Summary 45 Reitan Servicehandel Sverige AB: Key Facts
Summary 46 Reitan Servicehandel Sverige AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 47 Reitan Servicehandel Sverige AB: Competitive Position 2010
Stadium Sweden Ab
Strategic Direction
Key Facts
Summary 48 Stadium Sweden AB: Key Facts
Summary 49 Stadium Sweden AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 50 Stadium AB: Private Label Portfolio
Competitive Positioning
Summary 51 Stadium Sweden AB: Competitive Position 2010
Systembolaget Ab
Strategic Direction
Key Facts
Summary 52 Systembolaget AB: Key Facts
Summary 53 Systembolaget AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 54 Systembolaget AB: Competitive Position 2010
Vi-butikerna Ek Förening
Strategic Direction
Key Facts
Summary 55 Vi-butikerna ekonomisk förening: Key Facts
Summary 56 Vi-butikerna ekonomisk förening: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 57 Vi-butikerna ekonomisk förening: Competitive Position 2010
Headlines
Trends
Channel Data
Table 27 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2005-2010
Table 28 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2005-2010
Table 29 DIY, Home Improvement and Garden Centres Company Shares by Value 2006-2010
Table 30 DIY, Home Improvement and Garden Centres Brand Shares by Value 2007-2010
Table 31 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2007-2010
Table 32 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2007-2010
Table 33 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2010-2015
Table 34 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2010-2015