DIY, Home Improvement and Garden Centres in Turkey

April 2012 | 42 pages | ID: DC93BF233FDEN
Euromonitor International Ltd

Abstracts

In 2011, DIY, home improvement and garden centres as a whole is to demonstrate marginally positive value growth with improved economic conditions, leading people to renovate their homes and increased growth in the construction industry. Home improvement and garden centres is a mature category in the country. However, DIY is quite a new concept. With the presence of chained DIY companies, such as Koctas and Bauhaus, the chained category saw dynamic growth, although as small independent players...

Euromonitor International's DIY, Home Improvement and Garden Centres in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the DIY, Home Improvement and Garden Centres market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Channel Formats
Chart 1 DIY, Home Improvement and Garden Centres: Bauhaus in Istanbul, Turkey
Channel Data
  Table 1 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011
  Table 2 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2006-2011
  Table 3 DIY, Home Improvement and Garden Centres Company Shares by Value 2007-2011
  Table 4 DIY, Home Improvement and Garden Centres Brand Shares by Value 2008-2011
  Table 5 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2008-2011
  Table 6 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2008-2011
  Table 7 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016
  Table 8 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti in Retailing (turkey)
Strategic Direction
Key Facts
  Summary 1 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Key Facts
  Summary 2 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 3 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Private Label Portfolio
Competitive Positioning
  Summary 4 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Competitive Position 2011
Koctas Yapi Marketleri Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
  Summary 5 Koctas Yapi Marketleri Ticaret AS: Key Facts
  Summary 6 Koctas Yapi Marketleri Ticaret AS: Operational Indicators
Internet Strategy
  Table 9 Koctas Yapi Marketleri Ticaret AS: Internet Sales 2006-2011
Company Background
Private Label
  Summary 7 Koctas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
  Summary 8 Koctas Yapi Marketleri Ticaret AS: Competitive Position 2011
Leroy Merlin Türkiye As in Retailing (turkey)
Strategic Direction
Key Facts
  Summary 9 Leroy Merlin Türkiye AS: Key Facts
  Summary 10 Leroy Merlin Türkiye AS: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 11 Leroy Merlin Türkiye AS: Private Label Portfolio
Competitive Positioning
  Summary 12 Leroy Merlin Türkiye AS: Competitive Position 2011
Praktiker Yapi Marketleri As in Retailing (turkey)
Strategic Direction
Key Facts
  Summary 13 Praktiker Yapi Marketleri AS: Key Facts
  Summary 14 Praktiker Yapi Marketleri AS: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 15 Praktiker Yapi Marketleri AS: Private Label Portfolio
Competitive Positioning
  Summary 16 Praktiker Yapi Marketleri AS: Competitive Position 2011
Executive Summary
Retailing Recorded Above-average Current Value Growth in 2011
Entry of New Brands Stimulates Sales
Grocery Retailing Continues To Hold Leading Position Within the Market
Independent Companies Hold Leading Share of the Market
Retailing To Demonstrate Positive Growth Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Benefit the Retailing Market
Internet Retailing
Government Regulation
Private Label
Urbanisation and Increasing Number of Households Important Factors for Market Growth
Increasing Number of Shopping Centres Fuel the Growth Retailing
Market Indicators
  Table 10 Employment in Retailing 2006-2011
Market Data
  Table 11 Sales in Retailing by Category: Value 2006-2011
  Table 12 Sales in Retailing by Category: % Value Growth 2006-2011
  Table 13 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
  Table 14 Sales in Store-Based Retailing by Category: Value 2006-2011
  Table 15 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
  Table 16 Sales in Non-Grocery Retailers by Category: Value 2006-2011
  Table 17 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
  Table 18 Sales in Non-store Retailing by Category: Value 2006-2011
  Table 19 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
  Table 20 Retailing Company Shares: % Value 2007-2011
  Table 21 Retailing Brand Shares: % Value 2008-2011
  Table 22 Store-Based Retailing Company Shares: % Value 2007-2011
  Table 23 Store-Based Retailing Brand Shares: % Value 2008-2011
  Table 24 Non-Grocery Retailers Company Shares: % Value 2007-2011
  Table 25 Non-Grocery Retailers Brand Shares: % Value 2008-2011
  Table 26 Non-store Retailing Company Shares: % Value 2007-2011
  Table 27 Non-store Retailing Brand Shares: % Value 2008-2011
  Table 28 Forecast Sales in Retailing by Category: Value 2011-2016
  Table 29 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
  Table 30 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
  Table 31 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
  Table 32 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
  Table 33 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
  Table 34 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
  Table 35 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
  Table 36 Number of Shopping Centres in Turkey 2007-2011
Cash-and-carry
  Table 37 Cash-and-Carry Sales Value 2008-2011
  Table 38 Cash-and-Carry Value Sales by National Brand Owner 2008-2011
  Table 39 Cash-and-Carry Number of Outlets by National Brand Owner 2008-2011
Definitions
  Summary 17 Research Sources