DIY, Home Improvement and Garden Centres - Austria
Whilst consumers were keen to purchase new furnishings during 2010, they remained cautious about larger-scale investments such as major renovations and home improvement projects, because the consequences of the economic crisis still made it difficult to get a loan. Instead, there was a preference for spending smaller sums to take care of their homes and buy furniture. This led to negative current value growth of 1% for DIY, home improvement and garden centres, to reach sales of €8.2 billion in...
Euromonitor International's DIY, Home Improvement and Garden Centres in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Chained Forecourt Retailers, Independent Forecourt Retailers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's DIY, Home Improvement and Garden Centres in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Chained Forecourt Retailers, Independent Forecourt Retailers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the DIY, Home Improvement and Garden Centres market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Diy, Home Improvement and Garden Centres in Austria
Euromonitor International
January 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Slight Growth of Store-based Retailing and Non-store Retailing
Consumers Spend Due To Fears of Inflation
Diverging Trends for Grocery and Non-grocery Retailers
Rewe Leads Retailing
Slight Decline in Retail Sales Forecast
Key Trends and Developments
Economic Environment: Perception of Inflation
Internet Retailing: Deep Impact
Government Regulation
Private Label
Demographics: An Ageing Society
Lifestyle Changes: Shopping As A Hobby
Market Indicators
Table 1 Employment in Retailing 2005-2010
Market Data
Table 2 Sales in Retailing by Category: Value 2005-2010
Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 11 Retailing Company Shares: % Value 2006-2010
Table 12 Retailing Brand Shares: % Value 2007-2010
Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 17 Non-store Retailing Company Shares: % Value 2006-2010
Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Table 27 Shopping Centres/Malls: 2004-2010
Cash and Carry
Table 28 Cash and Carry: Sales Value 2005-2010
Table 29 Cash and Carry: Sales by National Brand Owner: Sales Value 2007-2010
Table 30 Cash and Carry: Number of Outlets by National Brand Owner: 2007-2010
Definitions
Summary 1 Research Sources
C&a Mode Gesmbh & Co Kg
Strategic Direction
Key Facts
Summary 2 C&A Mode GmbH & Co KG: Key Facts
Summary 3 C&A Mode GmbH & Co KG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 C&A Mode GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 5 C&A Mode GmbH & Co KG: Competitive Position 2010
Hennes & Mauritz (h&m) GmbH
Strategic Direction
Key Facts
Summary 6 Hennes & Mauritz (H&M) GmbH: Key Facts
Summary 7 Hennes & Mauritz (H&M) GmbH: Operational Indicators (Austria)
Internet Strategy
Summary 8 Hennes & Mauritz (H&M) GmbH: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna
Private Label
Summary 9 Hennes & Mauritz (H&M) GmbH: Private Label Portfolio
Competitive Positioning
Summary 10 H & M Hennes & Mauritz AB: Competitive Position 2010
Hofer Kg
Strategic Direction
Key Facts
Summary 11 Hofer KG: Key Facts
Summary 12 Hofer KG: Operational Indicators
Internet Strategy
Company Background
Chart 2 Hofer KG: Hofer in Vienna
Private Label
Summary 13 Hofer KG: Private Label Portfolio
Competitive Positioning
Summary 14 Hofer KG: Competitive Position 2010
Ikea Mobelvertrieb Ohg
Strategic Direction
Key Facts
Summary 15 Ikea Mobelvertrieb OHG: Key Facts
Summary 16 Ikea Mobelvertrieb OHG: Operational Indicators
Internet Strategy
Summary 17 Ikea Mobelvertrieb OHG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 18 Ikea Mobelvertrieb OHG: Private Label Portfolio
Competitive Positioning
Summary 19 Ikea Mobelvertrieb OHG: Competitive Position 2010
Lidl Austria GmbH
Strategic Direction
Key Facts
Summary 20 Lidl Austria GmbH: Key Facts
Summary 21 Lidl Austria GmbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 22 Lidl Austria GmbH: Private Label Portfolio
Competitive Positioning
Marionnaud Parfumeries Autriche GmbH
Strategic Direction
Key Facts
Summary 24 Marionnaud Parfumeries Autriche GmbH: Key Facts
Summary 25 Marionnaud Parfumeries Autriche GmbH: Operational Indicators
Internet Strategy
Summary 26 Marionnaud Parfumeries Autriche GmbH: Share of Sales Generated by Internet Retailing
Company Background
Chart 3 Marionnaud Parfumeries Autriche GmbH: Marionnaud in Vienna
Private Label
Summary 27 Marionnaud Parfumeries Autriche GmbH: Private Label Portfolio
Competitive Positioning
Summary 28 Marionnaud Parfumeries Autriche GmbH: Competitive Position 2010
Markant AG
Strategic Direction
Key Facts
Summary 29 Markant AG: Key Facts
Summary 30 Markant Österreich AG: Operational Indicators
Internet Strategy
Company Background
Chart 4 Markant AG: Tabor in Steyr
Private Label
Summary 31 MARKANT AG: Private Label Portfolio
Competitive Positioning
Summary 32 Markant Österreich GmbH: Competitive Position 2010
Metro AG
Strategic Direction
Key Facts
Summary 33 Metro AG: Key Facts
Summary 34 Metro AG: Operational Indicators
Internet Strategy
Summary 35 Metro AG: Share of Sales Generated by Internet Retailing
Company Background
Chart 5 Metro AG: Saturn in Stadlau
Private Label
Summary 36 Metro AG: Private Label Portfolio
Competitive Positioning
Summary 37 Metro AG: Competitive Position 2010
Otto GmbH & Co Kg
Strategic Direction
Key Facts
Summary 38 Otto GmbH & Co KG: Key Facts
Summary 39 Otto GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 40 Otto GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 41 Otto GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 42 Otto GmbH & Co KG: Competitive Position 2010
Rewe Group
Strategic Direction
Key Facts
Summary 43 Rewe Group: Key Facts
Summary 44 Rewe Group: Operational Indicators
Internet Strategy
Company Background
Chart 6 Rewe Group: Billa in Vienna
Private Label
Summary 45 Rewe Group: Private Label Portfolio
Competitive Positioning
Summary 46 Rewe International AG: Competitive Position 2010
Rudolf Leiner GmbH
Strategic Direction
Key Facts
Summary 47 Rudolf Leiner GmbH: Key Facts
Summary 48 Rudolf Leiner GmbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 49 Rudolf Leiner GmbH: Private Label Portfolio
Competitive Positioning
Summary 50 Rudolf Leiner GmbH: Competitive Position 2010
Spar Österreichische Warenhandels AG
Strategic Direction
Key Facts
Summary 51 Spar Österreichische Warenhandels AG: Key Facts
Summary 52 Spar Österreichische Warenhandels AG: Operational Indicators
Internet Strategy
Summary 53 Spar Österreichische Warenhandels AG: Share of Sales Generated by Internet Retailing
Company Background
Chart 7 Spar Österreichische Warenhandels AG: Spar in Achenkirch
Private Label
Summary 54 Spar Österreichische Warenhandels AG: Private Label Portfolio
Competitive Positioning
Summary 55 Spar Österreichische Warenhandels AG (as GBO): Competitive Position 2010
Toys "r" US Handelsgesellschaft Mbh
Strategic Direction
Key Facts
Summary 56 Toys "R" Us Handelsgesellschaft mbH: Key Facts
Summary 57 Toys "R" Us Handelsgesellschaft mbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 58 Toys "R" Us Handelsgesellschaft mbH: Private Label Portfolio
Competitive Positioning
Summary 59 Toys "R" Us Handelsgesellschaft mbH: Competitive Position 2010
Xxxlutz Kg
Strategic Direction
Key Facts
Summary 60 XXXLutz KG: Key Facts
Summary 61 XXXLutz KG: Operational Indicators
Internet Strategy
Summary 62 XXXLutz KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 63 XXXLutz KG: Private Label Portfolio
Competitive Positioning
Summary 64 XXXLutz KG: Competitive Position 2010
Zara Ostereich GmbH
Strategic Direction
Key Facts
Summary 65 Zara Osterreich GmbH: Key Facts
Summary 66 Zara Osterreich GmbH: Operational Indicators (Austria)
Internet Strategy
Summary 67 Zara Osterreich GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 68 Zara Osterreich GmbH: Private Label Portfolio
Competitive Positioning
Summary 69 Zara España SA: Competitive Position 2010
Headlines
Trends
Channel Formats
Chart 8 DIY, Home Improvement and Garden Centres: Obi in Vienna
Channel Data
Table 31 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2005-2010
Table 32 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2005-2010
Table 33 DIY, Home Improvement and Garden Centres Company Shares by Value 2006-2010
Table 34 DIY, Home Improvement and Garden Centres Brand Shares by Value 2007-2010
Table 35 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2007-2010
Table 36 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2007-2010
Table 37 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2010-2015
Table 38 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Euromonitor International
January 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Slight Growth of Store-based Retailing and Non-store Retailing
Consumers Spend Due To Fears of Inflation
Diverging Trends for Grocery and Non-grocery Retailers
Rewe Leads Retailing
Slight Decline in Retail Sales Forecast
Key Trends and Developments
Economic Environment: Perception of Inflation
Internet Retailing: Deep Impact
Government Regulation
Private Label
Demographics: An Ageing Society
Lifestyle Changes: Shopping As A Hobby
Market Indicators
Table 1 Employment in Retailing 2005-2010
Market Data
Table 2 Sales in Retailing by Category: Value 2005-2010
Table 3 Sales in Retailing by Category: % Value Growth 2005-2010
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010
Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010
Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010
Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010
Table 9 Sales in Non-store Retailing by Category: Value 2005-2010
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010
Table 11 Retailing Company Shares: % Value 2006-2010
Table 12 Retailing Brand Shares: % Value 2007-2010
Table 13 Store-Based Retailing Company Shares: % Value 2006-2010
Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010
Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010
Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010
Table 17 Non-store Retailing Company Shares: % Value 2006-2010
Table 18 Non-store Retailing Brand Shares: % Value 2007-2010
Table 19 Forecast Sales in Retailing by Category: Value 2010-2015
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015
Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015
Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth 2010-2015
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015
Appendix
Operating Environment
Table 27 Shopping Centres/Malls: 2004-2010
Cash and Carry
Table 28 Cash and Carry: Sales Value 2005-2010
Table 29 Cash and Carry: Sales by National Brand Owner: Sales Value 2007-2010
Table 30 Cash and Carry: Number of Outlets by National Brand Owner: 2007-2010
Definitions
Summary 1 Research Sources
C&a Mode Gesmbh & Co Kg
Strategic Direction
Key Facts
Summary 2 C&A Mode GmbH & Co KG: Key Facts
Summary 3 C&A Mode GmbH & Co KG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 C&A Mode GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 5 C&A Mode GmbH & Co KG: Competitive Position 2010
Hennes & Mauritz (h&m) GmbH
Strategic Direction
Key Facts
Summary 6 Hennes & Mauritz (H&M) GmbH: Key Facts
Summary 7 Hennes & Mauritz (H&M) GmbH: Operational Indicators (Austria)
Internet Strategy
Summary 8 Hennes & Mauritz (H&M) GmbH: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna
Private Label
Summary 9 Hennes & Mauritz (H&M) GmbH: Private Label Portfolio
Competitive Positioning
Summary 10 H & M Hennes & Mauritz AB: Competitive Position 2010
Hofer Kg
Strategic Direction
Key Facts
Summary 11 Hofer KG: Key Facts
Summary 12 Hofer KG: Operational Indicators
Internet Strategy
Company Background
Chart 2 Hofer KG: Hofer in Vienna
Private Label
Summary 13 Hofer KG: Private Label Portfolio
Competitive Positioning
Summary 14 Hofer KG: Competitive Position 2010
Ikea Mobelvertrieb Ohg
Strategic Direction
Key Facts
Summary 15 Ikea Mobelvertrieb OHG: Key Facts
Summary 16 Ikea Mobelvertrieb OHG: Operational Indicators
Internet Strategy
Summary 17 Ikea Mobelvertrieb OHG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 18 Ikea Mobelvertrieb OHG: Private Label Portfolio
Competitive Positioning
Summary 19 Ikea Mobelvertrieb OHG: Competitive Position 2010
Lidl Austria GmbH
Strategic Direction
Key Facts
Summary 20 Lidl Austria GmbH: Key Facts
Summary 21 Lidl Austria GmbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 22 Lidl Austria GmbH: Private Label Portfolio
Competitive Positioning
Marionnaud Parfumeries Autriche GmbH
Strategic Direction
Key Facts
Summary 24 Marionnaud Parfumeries Autriche GmbH: Key Facts
Summary 25 Marionnaud Parfumeries Autriche GmbH: Operational Indicators
Internet Strategy
Summary 26 Marionnaud Parfumeries Autriche GmbH: Share of Sales Generated by Internet Retailing
Company Background
Chart 3 Marionnaud Parfumeries Autriche GmbH: Marionnaud in Vienna
Private Label
Summary 27 Marionnaud Parfumeries Autriche GmbH: Private Label Portfolio
Competitive Positioning
Summary 28 Marionnaud Parfumeries Autriche GmbH: Competitive Position 2010
Markant AG
Strategic Direction
Key Facts
Summary 29 Markant AG: Key Facts
Summary 30 Markant Österreich AG: Operational Indicators
Internet Strategy
Company Background
Chart 4 Markant AG: Tabor in Steyr
Private Label
Summary 31 MARKANT AG: Private Label Portfolio
Competitive Positioning
Summary 32 Markant Österreich GmbH: Competitive Position 2010
Metro AG
Strategic Direction
Key Facts
Summary 33 Metro AG: Key Facts
Summary 34 Metro AG: Operational Indicators
Internet Strategy
Summary 35 Metro AG: Share of Sales Generated by Internet Retailing
Company Background
Chart 5 Metro AG: Saturn in Stadlau
Private Label
Summary 36 Metro AG: Private Label Portfolio
Competitive Positioning
Summary 37 Metro AG: Competitive Position 2010
Otto GmbH & Co Kg
Strategic Direction
Key Facts
Summary 38 Otto GmbH & Co KG: Key Facts
Summary 39 Otto GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 40 Otto GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 41 Otto GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 42 Otto GmbH & Co KG: Competitive Position 2010
Rewe Group
Strategic Direction
Key Facts
Summary 43 Rewe Group: Key Facts
Summary 44 Rewe Group: Operational Indicators
Internet Strategy
Company Background
Chart 6 Rewe Group: Billa in Vienna
Private Label
Summary 45 Rewe Group: Private Label Portfolio
Competitive Positioning
Summary 46 Rewe International AG: Competitive Position 2010
Rudolf Leiner GmbH
Strategic Direction
Key Facts
Summary 47 Rudolf Leiner GmbH: Key Facts
Summary 48 Rudolf Leiner GmbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 49 Rudolf Leiner GmbH: Private Label Portfolio
Competitive Positioning
Summary 50 Rudolf Leiner GmbH: Competitive Position 2010
Spar Österreichische Warenhandels AG
Strategic Direction
Key Facts
Summary 51 Spar Österreichische Warenhandels AG: Key Facts
Summary 52 Spar Österreichische Warenhandels AG: Operational Indicators
Internet Strategy
Summary 53 Spar Österreichische Warenhandels AG: Share of Sales Generated by Internet Retailing
Company Background
Chart 7 Spar Österreichische Warenhandels AG: Spar in Achenkirch
Private Label
Summary 54 Spar Österreichische Warenhandels AG: Private Label Portfolio
Competitive Positioning
Summary 55 Spar Österreichische Warenhandels AG (as GBO): Competitive Position 2010
Toys "r" US Handelsgesellschaft Mbh
Strategic Direction
Key Facts
Summary 56 Toys "R" Us Handelsgesellschaft mbH: Key Facts
Summary 57 Toys "R" Us Handelsgesellschaft mbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 58 Toys "R" Us Handelsgesellschaft mbH: Private Label Portfolio
Competitive Positioning
Summary 59 Toys "R" Us Handelsgesellschaft mbH: Competitive Position 2010
Xxxlutz Kg
Strategic Direction
Key Facts
Summary 60 XXXLutz KG: Key Facts
Summary 61 XXXLutz KG: Operational Indicators
Internet Strategy
Summary 62 XXXLutz KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 63 XXXLutz KG: Private Label Portfolio
Competitive Positioning
Summary 64 XXXLutz KG: Competitive Position 2010
Zara Ostereich GmbH
Strategic Direction
Key Facts
Summary 65 Zara Osterreich GmbH: Key Facts
Summary 66 Zara Osterreich GmbH: Operational Indicators (Austria)
Internet Strategy
Summary 67 Zara Osterreich GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 68 Zara Osterreich GmbH: Private Label Portfolio
Competitive Positioning
Summary 69 Zara España SA: Competitive Position 2010
Headlines
Trends
Channel Formats
Chart 8 DIY, Home Improvement and Garden Centres: Obi in Vienna
Channel Data
Table 31 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2005-2010
Table 32 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2005-2010
Table 33 DIY, Home Improvement and Garden Centres Company Shares by Value 2006-2010
Table 34 DIY, Home Improvement and Garden Centres Brand Shares by Value 2007-2010
Table 35 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2007-2010
Table 36 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2007-2010
Table 37 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2010-2015
Table 38 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2010-2015
