Direct Selling in Thailand

February 2024 | 37 pages | ID: D0E127C19D4EN
Euromonitor International Ltd

Abstracts

Direct selling in Thailand continued to fall in terms of current value sales in 2023, in a persistent decline that began in 2020 and has not let up since. However, the rate of the drop was significantly slower than in the previous year of 2022. The competitive landscape for direct selling in Thailand is home to four major brands that are all well-known and extremely profitable: Amway, Giffarine, Mistine (from Better Way), and Herbalife Nutrition. All four have stumbled somewhat due to the pandem...

Euromonitor International's Direct Selling in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

DIRECT SELLING IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Current value sales decline in direct selling in 2023
Digital disruption forces direct sellers to adapt
Ranking remains stable for top players, but newcomers are stealing share, with leading players focused on health and wellness offers
PROSPECTS AND OPPORTUNITIES
Overall health and wellness will remain central to new product development
Rising unemployment will prompt greater interest in direct selling jobs as recovery continues
E-commerce will continue to cannibalise sales in direct selling
CHANNEL DATA
Table 1 Direct Selling by Product: Value 2018-2023
Table 2 Direct Selling by Product: % Value Growth 2018-2023
Table 3 Direct Selling GBO Company Shares: % Value 2019-2023
Table 4 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 5 Direct Selling Forecasts by Product: Value 2023-2028
Table 6 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL IN THAILAND
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Sustainable retail: modernising small local grocers
Digitalised retail: next-gen online-to-offline
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
11.11 or single day
Mid- and end-year sales
Black Friday
Back-to-School
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 9 Sales in Retail Offline by Channel: Value 2018-2023
Table 10 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 11 Retail Offline Outlets by Channel: Units 2018-2023
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 13 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 25 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 27 Retail GBO Company Shares: % Value 2019-2023
Table 28 Retail GBN Brand Shares: % Value 2020-2023
Table 29 Retail Offline GBO Company Shares: % Value 2019-2023
Table 30 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 31 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 32 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 33 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 34 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 35 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 40 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 42 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 43 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 44 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 45 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 46 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 47 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 54 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 56 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 58 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources