Direct Selling in South Korea

April 2024 | 36 pages | ID: DDFE71688BDEN
Euromonitor International Ltd

Abstracts

Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions through cyber malls. This transformative change has prompted companies to explore the potential of online sales in a fairly stagnant channel. A noteworthy development in this evolving landscape has been the advent of the Ravida Shop, an online business m...

Euromonitor International's Direct Selling in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Direct Selling market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Direct Selling in South Korea
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

DIRECT SELLING IN SOUTH KOREA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Direct selling moves online
Atomy halts early morning delivery in 2023
PROSPECTS AND OPPORTUNITIES
Low growth expected for direct selling in South Korea
LG Household & Health Care introduces CNPRx beauty devices through direct selling
CHANNEL DATA
Table 1 Direct Selling by Product: Value 2018-2023
Table 2 Direct Selling by Product: % Value Growth 2018-2023
Table 3 Direct Selling GBO Company Shares: % Value 2019-2023
Table 4 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 5 Direct Selling Forecasts by Product: Value 2023-2028
Table 6 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL IN SOUTH KOREA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Omnichannel strategies drive strong performances
Demographic impact on retail in South Korea
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Summer Sale
Black Friday / Korea Sale Festa
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 9 Sales in Retail Offline by Channel: Value 2018-2023
Table 10 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 11 Retail Offline Outlets by Channel: Units 2018-2023
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 13 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 25 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 27 Retail GBO Company Shares: % Value 2019-2023
Table 28 Retail GBN Brand Shares: % Value 2020-2023
Table 29 Retail Offline GBO Company Shares: % Value 2019-2023
Table 30 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 31 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 32 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 33 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 34 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 35 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 40 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 42 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 43 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 44 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 45 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 46 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 47 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 54 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 56 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 58 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources