Direct Selling in Romania

Date: January 19, 2018
Pages: 42
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D838812C354EN
Leaflet:

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The solid performance posted by direct selling in 2017 was the result of strong economic growth and rising disposable incomes. These stimulated consumption as a whole, enabling consumers to pay more attention to fashion, health and wellbeing and personal care. In fact, direct selling was synonymous with the activities of Avon and Oriflame for the majority of consumers. Consumption habits, meanwhile, did not change greatly in 2017, with most consumers seeking low prices and promotions.

Euromonitor International's Direct Selling in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Higher Incomes Support Channel Growth
Beauty and Personal Care Dominates Sales
Online Sales Affect Direct Selling
Competitive Landscape
International Players Dominate the Competitive Landscape
Avon the Clear Leader
Competition From Internet and Store-based Retailing Remains Tough
Channel Data
  Table 1 Direct Selling by Category: Value 2012-2017
  Table 2 Direct Selling by Category: % Value Growth 2012-2017
  Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
  Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
  Table 5 Direct Selling Forecasts by Category: Value 2017-2022
  Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Executive Summary
Retailing Benefits From Strong Economic Growth
Increase in Average Income Stimulates Consumption
Grocery Retailers Dominate Sales
Increasing Importance of An Omni-channel Strategy
Retailing in Romania Set To Continue To Grow Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
  Table 7 Cash and Carry Sales: Value 2012-2017
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  Table 10 Sales in Store-based Retailing by Channel: Value 2012-2017
  Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
  Table 12 Store-based Retailing Outlets by Channel: Units 2012-2017
  Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
  Table 14 Sales in Non-Store Retailing by Channel: Value 2012-2017
  Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 18 Sales in Grocery Retailers by Channel: Value 2012-2017
  Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  Table 20 Grocery Retailers Outlets by Channel: Units 2012-2017
  Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 24 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  Table 26 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 30 Sales in Mixed Retailers by Channel: Value 2012-2017
  Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  Table 32 Mixed Retailers Outlets by Channel: Units 2012-2017
  Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  Table 34 Retailing GBO Company Shares: % Value 2013-2017
  Table 35 Retailing GBN Brand Shares: % Value 2014-2017
  Table 36 Store-based Retailing GBO Company Shares: % Value 2013-2017
  Table 37 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  Table 38 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  Table 39 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  Table 40 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  Table 41 Grocery Retailers GBO Company Shares: % Value 2013-2017
  Table 42 Grocery Retailers GBN Brand Shares: % Value 2014-2017
  Table 43 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  Table 49 Mixed Retailers GBO Company Shares: % Value 2013-2017
  Table 50 Mixed Retailers GBN Brand Shares: % Value 2014-2017
  Table 51 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
  Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
  Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
  Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
  Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
  Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
  Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
  Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Definitions
Sources
  Summary 2 Research Sources
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