Direct Selling in Poland

Date: January 14, 2016
Pages: 37
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DE519642D18EN
Leaflet:

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Direct selling is a stable channel, generating growth year-on-year. Poland ranks fifth among the largest direct selling markets in the EU in terms of value sales. Beauty and personal care continued to account for the highest share of value sales in the channel in 2015. The lipstick effect has been noticeable as female consumers want to look attractive, even in uncertain economic times. Other categories, however, performed better due to offering unique products which are not available in other...

Euromonitor International's Direct Selling in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 1 Direct Selling by Category: Value 2010-2015
  Table 2 Direct Selling by Category: % Value Growth 2010-2015
  Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
  Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
  Table 5 Direct Selling Forecasts by Category: Value 2015-2020
  Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Avon Cosmetics Polska Sp Zoo in Retailing (poland)
Strategic Direction
Company Background
Digital Strategy
  Summary 1 Avon Cosmetics Polska Sp zoo: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
  Summary 2 Avon Cosmetics Polska Sp zoo: Competitive Position 2015
Executive Summary
A Year of Challenges
Convenient Solutions Increasingly in Demand
Dynamism of Internet Retailing
Small Retailers Join the Main Operators
Good Prospects for Retailing
Ky Trends and Developments
Good Prospects for the Polish Economy
Changes in the Retail Landscape in Poland
Internet Retailing Experiences Remarkable Growth
Operating Environment
Informal Retailing
Opening Hours
  Summary 3 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
  Table 7 Cash and Carry Value Sales: 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
  Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
  Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
  Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  Table 21 Retailing GBO Company Shares: % Value 2011-2015
  Table 22 Retailing GBN Brand Shares: % Value 2012-2015
  Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
  Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Sources
  Summary 4 Research Sources
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