Direct Selling in Hungary

Date: January 15, 2016
Pages: 36
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D57B9F8E96CEN
Leaflet:

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The largest and most popular categories such as beauty and personal care and consumer health within direct selling are supported by international companies that lead category sales. Meanwhile, the channel continues to suffer from the negative image caused by aggressive agents selling fake, low quality but overpriced products. Elderly people who are not assertive enough to say no to the offers tend to be the main victims.

Euromonitor International's Direct Selling in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 1 Direct Selling by Category: Value 2010-2015
  Table 2 Direct Selling by Category: % Value Growth 2010-2015
  Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
  Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
  Table 5 Direct Selling Forecasts by Category: Value 2015-2020
  Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Executive Summary
Retailing Grows As Consumer Sentiment Improves, But Retailers Remains Under Pressure
Regulating Opening Hours Reshapes Shopping Habits
Appliances and Electronics, and Apparel Drive Retail Growth
Changing Regulation Favours Neighbourhood Retailers
Internet Retailing To Gain Ground Across All Product Categories
Key Trends and Developments
Consumers Start Spending As Their Daily Financial Burdens Lower in the Mid-term
Regulations of Store-based Retailing and Large International Chains Toughen
Shopping Is A Multichannel Exercise - Consumers Browse Between Aisles and Websites Before Committing To Purchase
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  Table 9 Sales in Store-based Retailing by Channel: Value 2010-2015
  Table 10 Store-based Retailing Outlets by Channel: Units 2010-2015
  Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  Table 13 Sales in Non-Store Retailing by Channel: Value 2010-2015
  Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  Table 16 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  Table 17 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  Table 20 Retailing GBO Company Shares: % Value 2011-2015
  Table 21 Retailing GBN Brand Shares: % Value 2012-2015
  Table 22 Store-based Retailing GBO Company Shares: % Value 2011-2015
  Table 23 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  Table 24 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  Table 25 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  Table 26 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
  Summary 2 Research Sources
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