Direct Selling in Greece

Date: December 15, 2016
Pages: 63
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DABA34715D0EN
Leaflet:

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The turbulent state of the Greek economy continued to hinder spending through the direct selling channel in 2016. The channel has historically been linked to offer-based marketing, yet its limited product range (as very few companies operate in this channel in Greece) and its non-store character (which demands greater involvement as consumers have to pre-decide they want to buy something from this channel and organise a meeting with a direct sales person) increasingly hindered demand. Spontaneou...

Euromonitor International's Direct Selling in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
  Table 1 Direct Selling by Category: Value 2011-2016
  Table 2 Direct Selling by Category: % Value Growth 2011-2016
  Table 3 Direct Selling GBO Company Shares: % Value 2012-2016
  Table 4 Direct Selling GBN Brand Shares: % Value 2013-2016
  Table 5 Direct Selling Forecasts by Category: Value 2016-2021
  Table 6 Direct Selling Forecasts by Category: % Value Growth 2016-2021
Executive Summary
Greek Retailing Records A Decline in Sales in 2016
Consolidation Characterises Greek Retailing
Grocery Retailers Perform Better Than Non-grocery Outlets
Online Retailing Continues To Win Ground Against Store-based Outlets, While Chained Retailers Outperform Independent Players
Socio-political Environment and Financial Volatility Threaten Future Growth
Key Trends and Developments
Economic Volatility Characterises 2016 and Influences Consumer Spending
Card Payments Gain Ground Against Payments With Cash
Non-store Retailing Records Growth in Greece
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
  Table 7 Cash and Carry Value Sales: 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
  Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
  Table 10 Sales in Store-based Retailing by Channel: Value 2011-2016
  Table 11 Store-based Retailing Outlets by Channel: Units 2011-2016
  Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
  Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
  Table 14 Sales in Non-Store Retailing by Channel: Value 2011-2016
  Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
  Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
  Table 17 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
  Table 18 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
  Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
  Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
  Table 21 Retailing GBO Company Shares: % Value 2012-2016
  Table 22 Retailing GBN Brand Shares: % Value 2013-2016
  Table 23 Store-based Retailing GBO Company Shares: % Value 2012-2016
  Table 24 Store-based Retailing GBN Brand Shares: % Value 2013-2016
  Table 25 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
  Table 26 Non-Store Retailing GBO Company Shares: % Value 2012-2016
  Table 27 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
  Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
  Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
  Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
  Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
  Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
  Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
  Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
  Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
  Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
  Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
  Summary 2 Research Sources
Executive Summary
Greek Retailing Records A Decline in Sales in 2016
Consolidation Characterises Greek Retailing
Grocery Retailers Perform Better Than Non-grocery Outlets
Online Retailing Continues To Win Ground Against Store-based Outlets, While Chained Retailers Outperform Independent Players
Socio-political Environment and Financial Volatility Threaten Future Growth
Key Trends and Developments
Economic Volatility Characterises 2016 and Influences Consumer Spending
Card Payments Gain Ground Against Payments With Cash
Non-store Retailing Records Growth in Greece
Operating Environment
Informal Retailing
Opening Hours
  Summary 3 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
  Table 45 Cash and Carry Value Sales: 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 46 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
  Table 47 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
  Table 48 Sales in Store-based Retailing by Channel: Value 2011-2016
  Table 49 Store-based Retailing Outlets by Channel: Units 2011-2016
  Table 50 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
  Table 51 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
  Table 52 Sales in Non-Store Retailing by Channel: Value 2011-2016
  Table 53 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
  Table 54 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
  Table 55 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
  Table 56 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
  Table 57 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
  Table 58 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
  Table 59 Retailing GBO Company Shares: % Value 2012-2016
  Table 60 Retailing GBN Brand Shares: % Value 2013-2016
  Table 61 Store-based Retailing GBO Company Shares: % Value 2012-2016
  Table 62 Store-based Retailing GBN Brand Shares: % Value 2013-2016
  Table 63 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
  Table 64 Non-Store Retailing GBO Company Shares: % Value 2012-2016
  Table 65 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
  Table 66 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
  Table 67 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
  Table 68 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
  Table 69 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
  Table 70 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  Table 71 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  Table 72 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
  Table 73 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
  Table 74 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  Table 75 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
  Table 76 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
  Table 77 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  Table 78 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
  Table 79 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  Table 80 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  Table 81 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  Table 82 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
  Summary 4 Research Sources












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