Direct Selling in China

Date: January 10, 2018
Pages: 42
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DD47EF4EDCEEN
Leaflet:

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Direct selling registered a deceleration in current value growth in 2017, and this is expected to continue in the forecast period. The emergence and rapid growth of e-commerce was a key factor which greatly impacted the whole direct selling channel in China. The younger generation, who have stronger demand for health and beauty products, are more willing to look to online channels for product searches and purchases. The establishment of a large number of businesses on WeChat has posed a further...

Euromonitor International's Direct Selling in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
the Boom of E-commerce Hinders the Development of Direct Selling
Lower Market Entry Barriers for International Players Set To Boost Development
Consumer Healthcare and Beauty and Personal Care Products Remain the Most Popular
Competitive Landscape
Weak Performance for International Players
New Products and Bonus Policies Help To Boost the Performance of Direct Selling Companies
Channel Data
  Table 1 Direct Selling by Category: Value 2012-2017
  Table 2 Direct Selling by Category: % Value Growth 2012-2017
  Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
  Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
  Table 5 Direct Selling Forecasts by Category: Value 2017-2022
  Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Executive Summary
Retailing Sees An Increase in Value Growth in 2017
An Omnichannel Strategy Is Emphasised by More Retailers
Non-grocery Retailers Continues To Thrive
Alibaba Consolidates Its Lead Amidst Intensifying Competition
Forecast Growth To Be Stabilised
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type, 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  Table 9 Sales in Store-based Retailing by Channel: Value 2012-2017
  Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
  Table 11 Store-based Retailing Outlets by Channel: Units 2012-2017
  Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
  Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
  Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 17 Sales in Grocery Retailers by Channel: Value 2012-2017
  Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  Table 19 Grocery Retailers Outlets by Channel: Units 2012-2017
  Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 23 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  Table 25 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  Table 29 Sales in Mixed Retailers by Channel: Value 2012-2017
  Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  Table 31 Mixed Retailers Outlets by Channel: Units 2012-2017
  Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  Table 33 Retailing GBO Company Shares: % Value 2013-2017
  Table 34 Retailing GBN Brand Shares: % Value 2014-2017
  Table 35 Store-based Retailing GBO Company Shares: % Value 2013-2017
  Table 36 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  Table 37 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  Table 38 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  Table 39 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  Table 40 Grocery Retailers GBO Company Shares: % Value 2013-2017
  Table 41 Grocery Retailers GBN Brand Shares: % Value 2014-2017
  Table 42 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  Table 48 Mixed Retailers GBO Company Shares: % Value 2013-2017
  Table 49 Mixed Retailers GBN Brand Shares: % Value 2014-2017
  Table 50 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
  Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
  Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
  Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
  Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
  Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
  Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
  Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Definitions
Sources
  Summary 2 Research Sources












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