- The report contains detailed information about Birks & Mayors Inc. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
- Another part of the report is a SWOT-analysis carried out for Birks & Mayors Inc.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
- The Birks & Mayors Inc. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
- In the part that describes Birks & Mayors Inc. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
- Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Birks & Mayors Inc. business.
About Birks & Mayors Inc.
Birks & Mayors Inc. engages in the design, development, making, and retailing of jewelry, time pieces, sterling silver, and gifts. The company also offers repair and custom design services.
As of May 31, 2010, the company operated 64 luxury jewelry stores, including 33 stores under the Birks brand, located in cities across Canada; 2 retail locations in Calgary and Vancouver under the Brinkhaus brand; and 29 stores under the Mayors brand, located in Florida and Georgia.
The company offers a selection of merchandise, including diamond, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, charms, timepieces, and giftware.
The companys Canadian stores, operating under the Birks and Brinkhaus brands, carry a selection of brand name timepieces, including its own proprietary watch line, as well as timepieces made by Baume & Mercier, Cartier, Concord, Gucci, Jaeger Le Coultre, Longines, Omega, Rado, Tag Heuer, and Tissot. It also carries a collection of jewelry and timepieces that it manufactures. The company emphasizes its own jewelry offerings and particularly its signature designers, Esty and Toni Cavelti, but also includes designer jewelry made by Damiani, Di Modolo, Kwiat, Ladyheart, Marco Bicego, Roberto Coin, and Van Cleef & Arpels. Its two Brinkhaus retail locations also offer Ebel, Panerai, Patek Phillip, IWC, Omega, and Rolex timepieces. The company also offers various giftware, including writing instruments and giftware made by Cartier and Montblanc.
The companys U.S. stores, operating under the Mayors brand, carry a selection of brand name timepieces, including Baume & Mercier, Breitling, Cartier, Jaeger Le Coultre, Omega, Patek Philippe, Panerai, Rado, Rolex, and Tag Heuer. Designer jewelry offerings in its stores operating under the Mayors brand include jewelry made by Aaron Basha, Charriol, Damiani, DiModolo, Kwiat, Lady Heart, Mikimoto, Roberto Coin, Toni Cavelti, Van Cleef & Arpels, and giftware, including writing instruments and giftware made by Cartier and Montblanc. In addition, stores operating under the Mayors brand carry Birks brand timepieces and jewelry products.
The companys primary supplier is Rolex.
During the period ended March 27, 2010, the company closed two of its Mayors stores located in Palm Beach, Florida and Miami, Florida, and four of its Birks stores located in Victoria, British Columbia; St. Catherines, Ontario; Edmonton, Alberta; and Surrey, British Columbia.
Birks & Mayors Inc. was founded in 1879.
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1. BIRKS & MAYORS INC. COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History
2. BIRKS & MAYORS INC. BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. BIRKS & MAYORS INC. SWOT ANALYSIS
4. BIRKS & MAYORS INC. FINANCIAL ANALYSIS
4.1. Financial Statements
4.1.1. Income Statement
4.1.2. Balance Sheet
4.1.3. Cash Flow
4.2. Financial Ratios
4.2.2. Margin Analysis
4.2.3. Asset Turnover
4.2.4. Credit Ratios
4.2.5. Long-Term Solvency
4.2.6. Growth Over Prior Year
4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot
5. BIRKS & MAYORS INC. COMPETITORS AND INDUSTRY ANALYSIS
5.1. Birks & Mayors Inc. Direct Competitors
5.2. Comparison of Birks & Mayors Inc. and Direct Competitors Financial Ratios
5.3. Comparison of Birks & Mayors Inc. and Direct Competitors Stock Charts
5.4. Birks & Mayors Inc. Industry Analysis
5.4.1. Retail Industry Snapshot
5.4.2. Birks & Mayors Inc. Industry Position Analysis
6. BIRKS & MAYORS INC. NEWS & EVENTS
6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events
7. BIRKS & MAYORS INC. EXPERTS REVIEW1
7.1. Experts Opinion
7.2. Experts Estimates
8. BIRKS & MAYORS INC. ENHANCED SWOT ANALYSIS2
9. CANADA PESTEL ANALYSIS2
9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors
10. BIRKS & MAYORS INC. IFE, EFE, IE MATRICES2
10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix
11. BIRKS & MAYORS INC. PORTER FIVE FORCES ANALYSIS2
12. BIRKS & MAYORS INC. VRIO ANALYSIS2
APPENDIX: RATIO DEFINITIONS
LIST OF TABLES
Birks & Mayors Inc. Key Facts
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
Birks & Mayors Inc. Key Executives
Key Executives Biographies1
Key Executives Compensations1
Birks & Mayors Inc. Major Shareholders
Birks & Mayors Inc. History
Birks & Mayors Inc. Products
Revenues by Segment
Revenues by Region
Birks & Mayors Inc. Offices and Representations
Birks & Mayors Inc. SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
Birks & Mayors Inc. Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
Birks & Mayors Inc. Capital Market Snapshot
Birks & Mayors Inc. Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Retail Industry Statistics
Birks & Mayors Inc. Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
Birks & Mayors Inc. Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Revenue Estimates Trend1
Earnings Estimates Trend1
LIST OF FIGURES
Birks & Mayors Inc. Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
Birks & Mayors Inc. 1-year Stock Charts
Birks & Mayors Inc. 5-year Stock Charts
Birks & Mayors Inc. vs. Main Indexes 1-year Stock Chart
Birks & Mayors Inc. vs. Direct Competitors 1-year Stock Charts
Birks & Mayors Inc. Article Density Chart
1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.
SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that identifies the internal and external factors that are favorable and unfavorable for a company.
Enhanced SWOT Analysis
Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:
- How to use the strengths to take advantage of the opportunities?
- How to use the strengths to reduce likelihood and impact of the threats?
- How to overcome the weaknesses that obstruct taking advantage of the opportunities?
- How to overcome the weaknesses that can make the threats a reality?
Upon answering these questions a company can develop a project plan to improve its business performance.
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.
Key Factors Examined by PESTEL Analysis:
- Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
- Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
- Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
- Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
- Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
- Legal – What laws and legislation will exert influence on the style the business is carried out?
IFE, EFE, IE Matrices
The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.
The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.
Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.
Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:
- What composes a threat of substitute products and services?
- Is there a threat of new competitors entering the market?
- What is the intensity of competitive rivalry?
- How big is the bargaining power of buyers?
- How significant is the bargaining power of suppliers?
VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:
- Tangible resources
- Intangible resources
- Innovation and Creativity
- Organizational capabilities
The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:
- Costly to imitate?
- Organized properly?