UK Pet Food Market Size, Share & Trends Analysis Report By Product (Wet Pet Food, Dry Pet Food, Snacks/ Treats), By Pet Type (Cats, Dogs), By Category, By Distribution Channel, And Segment Forecasts, 2025 - 2030

May 2025 | 150 pages | ID: UE83F71A2CE4EN
Grand View Research, Inc.

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UK Pet Food Market Size & Trends

The UK pet food market size was estimated at USD 3.01 billion in 2024 and is expected to grow at a CAGR of 3.8% from 2025 to 2030. The industry is experiencing strong and sustained growth, primarily fueled by an increase in pet ownership and the deepening emotional bond between people and their pets. As more individuals live in smaller households or on their own, particularly in urban areas, pets are being treated as valued companions and family members. This change in attitude has significantly influenced consumer spending habits, with pet owners increasingly prioritizing the health and well-being of their animals. As a result, there is a rising demand for premium, nutritious pet food products that support overall wellness, reflect human food trends, and align with the desire to provide pets with the best possible care.

The UK pet food industry is seeing a strong shift toward high-quality, nutrition-focused offerings, driven by pet owners who are increasingly concerned about the health and longevity of their animals.

Another important factor behind the rising demand is the growing humanization of pets. Pet owners are seeking premium, health-focused, and specialized food options, including organic, functional, and gourmet pet foods. There is also a heightened awareness around pet health and nutrition, leading to higher demand for products that are high in protein, grain-free, and made with natural ingredients. Brands that emphasize transparency and offer nutritional benefits are gaining strong consumer preference.

Sustainability trends are also playing a key role in shaping the industry. Environmentally conscious consumers are showing more interest in eco-friendly and sustainable pet food options, including plant-based and lab-grown alternatives. Notably, the UK has become the first country in Europe to approve lab-grown meat for pet food, signaling a shift toward greener choices in pet nutrition.

The industry hosts a diverse range of brands, catering to varying preferences, budgets, and pet needs. Well-established global brands such as Royal Canin, Hill’s Science Plan, Purina, and Pedigree continue to dominate in both mainstream retail and veterinary-recommended segments due to their longstanding reputations for nutritional research and quality. However, there is growing competition from premium and boutique brands like Lily’s Kitchen, Edgard & Cooper, Forthglade, and Pooch & Mutt, which emphasize natural, locally sourced ingredients and sustainable packaging. These brands resonate with ethically minded consumers and are particularly popular in specialty stores and online platforms.

Moreover, newer entrants are innovating with raw, freeze-dried, and insect-based proteins, such as Yora and Scrumbles, meeting the demands of eco-conscious pet owners. This wide availability of brands, each with unique selling points, gives UK consumers plenty of choice when it comes to feeding their pets high-quality, tailored nutrition.

UK Pet Food Market Report Segmentation

This report forecasts volume and revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the UK pet food market report on the basis of product, pet type, category, and distribution channel:
  • Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Wet Pet Food
  • Dry Pet Food
  • Snacks/ Treats
  • Pet Type Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Cats
  • Dogs
  • Others
  • Category Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Traditional Pet Food
  • Specialist Veterinary Nutrition
    • Cats
    • Dogs
    • Others
  • Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • E-commerce
  • Pet Specialty Stores
  • Others
Companies Mentioned

The J.M. Smucker Company
Nestl? Purina
Mars, Incorporated
LUPUS Alimento
Total Alimentos
Hill’s Pet Nutrition, Inc.
General Mills Inc.
WellPet LLC
The Hartz Mountain Corporation
Diamond Pet Foods
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Product Outlook
2.3. Pet Type Outlook
2.4. Category Outlook
2.5. Distribution Channel Outlook
2.6. Competitive Landscape Outlook

CHAPTER 3. UK PET FOOD MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Lineage Outlook
  3.1.1. Global Pet Food Market Size & Growth Rate Overview, 2018 - 2030 (USD Million, Kilo Tons)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Raw Material Trends Outlooks
  3.3.2. Manufacturing and Technology Trends
  3.3.3. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Market Opportunities
  3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies

CHAPTER 4. UK PET FOOD MARKET: CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings

CHAPTER 5. UK PET FOOD MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

5.1. UK Pet Food Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million, Kilo Tons)
  5.3.1. Wet pet food
    5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
  5.3.2. Dry pet food
    5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
  5.3.3. Snacks/Treats
    5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)

CHAPTER 6. UK PET FOOD MARKET: PET TYPE ESTIMATES & TREND ANALYSIS

6.1. UK Pet Food Market, by Pet Type: Key Takeaways
6.2. Pet Type Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Pet Type, 2018 - 2030 (USD Million, Kilo Tons)
  6.3.1. Cats
    6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
  6.3.2. Dogs
    6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
  6.3.3. Others
    6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)

CHAPTER 7. UK PET FOOD MARKET: CATEGORY ESTIMATES & TREND ANALYSIS

7.1. UK Pet Food Market, by Category: Key Takeaways
7.2. Category Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Category, 2018 - 2030 (USD Million, Kilo Tons)
  7.3.1. Traditional Pet Food
    7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
  7.3.2. Specialist Veterinary Nutrition
    7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
    7.3.2.2. Cats
      7.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
    7.3.2.3. Dogs
      7.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
    7.3.2.4. Others
      7.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)

CHAPTER 8. UK PET FOOD MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

8.1. UK Pet Food Market, by Distribution Channel: Key Takeaways
8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  8.3.1. Hypermarkets & Supermarkets
    8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  8.3.2. Convenience Stores
    8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  8.3.3. E-commerce
    8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  8.3.4. Pet Specialty Stores
    8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  8.3.5. Others
    8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 9. COMPETITIVE ANALYSIS

9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
  9.4.1. Revenue
  9.4.2. COGS
  9.4.3. Gross Profit Margin (%)
  9.4.4. EBIT/EBITDA
  9.4.5. Regional Revenue Breakdown
  9.4.6. Business Segment Revenue Breakdown (as per annual report)
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
  9.9.1. The J.M. Smucker Company
    9.9.1.1. Company Overview
    9.9.1.2. Financial Performance
    9.9.1.3. Product Portfolios
    9.9.1.4. Strategic Initiatives
  9.9.2. Nestl? Purina
    9.9.2.1. Company Overview
    9.9.2.2. Financial Performance
    9.9.2.3. Product Portfolios
    9.9.2.4. Strategic Initiatives
  9.9.3. Mars, Incorporated
    9.9.3.1. Company Overview
    9.9.3.2. Financial Performance
    9.9.3.3. Product Portfolios
    9.9.3.4. Strategic Initiatives
  9.9.4. LUPUS Alimento
    9.9.4.1. Company Overview
    9.9.4.2. Financial Performance
    9.9.4.3. Product Portfolios
    9.9.4.4. Strategic Initiatives
  9.9.5. Total Alimentos
    9.9.5.1. Company Overview
    9.9.5.2. Financial Performance
    9.9.5.3. Product Portfolios
    9.9.5.4. Strategic Initiatives
  9.9.6. Hill’s Pet Nutrition, Inc.
    9.9.6.1. Company Overview
    9.9.6.2. Financial Performance
    9.9.6.3. Product Portfolios
    9.9.6.4. Strategic Initiatives
  9.9.7. General Mills Inc.
    9.9.7.1. Company Overview
    9.9.7.2. Financial Performance
    9.9.7.3. Product Portfolios
    9.9.7.4. Strategic Initiatives
  9.9.8. WellPet LLC
    9.9.8.1. Company Overview
    9.9.8.2. Financial Performance
    9.9.8.3. Product Portfolios
    9.9.8.4. Strategic Initiatives
  9.9.9. The Hartz Mountain Corporation
    9.9.9.1. Company Overview
    9.9.9.2. Financial Performance
    9.9.9.3. Product Portfolios
    9.9.9.4. Strategic Initiatives
  9.9.10. Diamond Pet Foods
    9.9.10.1. Company Overview
    9.9.10.2. Financial Performance
    9.9.10.3. Product Portfolios
    9.9.10.4. Strategic Initiatives
LIST OF TABLES

Table 1 UK pet food market - Key market driver analysis
Table 2 UK pet food market - Key market restraint analysis
Table 3 UK pet food market estimates & forecast, by product (USD Million, Kilo Tons)
Table 4 UK pet food market estimates & forecast, by pet type (USD Million, Kilo Tons)
Table 5 UK pet food market estimates & forecast, by category (USD Million, Kilo Tons)
Table 6 UK pet food market estimates & forecast, by distribution channel (USD Million, Kilo Tons)
Table 7 Recent developments & impact analysis by key market participants
Table 8 Company market share, 2024
Table 9 Company heat map analysis
Table 10 Companies undergoing key strategies

LIST OF FIGURES

Fig. 1 UK pet food market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Pet Type snapshot
Fig. 9 Category snapshot
Fig. 10 Distribution channel snapshot
Fig. 11 Regional snapshot
Fig. 12 Competitive landscape snapshot
Fig. 13 UK pet food market size, 2018 to 2030 (USD Million)
Fig. 14 UK pet food market: Value chain analysis
Fig. 15 UK pet food market: Profit margin analysis
Fig. 16 UK pet food market: Market dynamics
Fig. 17 UK pet food market: Porter's five forces analysis
Fig. 18 Factors influencing buying decisions for UK pet food
Fig. 19 UK pet food market, by product: Key Takeaways
Fig. 20 UK pet food market: Product movement analysis, 2024 & 2030 (%)
Fig. 21 UK wet pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 22 UK dry pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 23 UK pet treats/snacks market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 24 UK pet food market, by pet type: Key Takeaways
Fig. 25 UK pet food market: Pet Type movement analysis, 2024 & 2030 (%)
Fig. 26 UK dog pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 27 UK cat pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 28 UK other pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 29 UK pet food market, by category: Key Takeaways
Fig. 30 UK pet food market: Category movement analysis, 2024 & 2030 (%)
Fig. 31 UK traditional pet food market estimates and forecasts, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 32 UK specialist veterinary nutrition pet food market estimates and forecasts, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 33 UK pet food market, by distribution channel: Key Takeaways
Fig. 34 UK pet food market: Distribution channel movement analysis, 2024 & 2030 (%)
Fig. 35 UK pet food market estimates and forecasts through hypermarkets & supermarkets, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 36 UK pet food market estimates and forecasts through convenience stores, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 37 UK pet food market estimates and forecasts through e-commerce channels, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 38 UK pet food market estimates and forecasts through pet specialty stores, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 39 UK pet food market estimates and forecasts through other channels, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 40 Key company categorization
Fig. 41 Company market share analysis, 2024
Fig. 42 Strategic framework of the UK pet food market


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