Pet Care in Sweden

April 2024 | 49 pages | ID: P1AF0191576EN
Euromonitor International Ltd

Abstracts

In 2024, pet ownership of cats and dogs remains popular in Sweden, while other pet ownership is in decline. However, the rising number of pets purchased during COVID-19 has led to increased pet abandonment reports, consequently slowing pet food sales. The return to pre-pandemic lifestyle has partnered with rising inflation and political instability, impacting these pet ownership figures. In addition, price hikes have continued to challenge sales. Consequently, some owners opt for home-made food...

Euromonitor International's Pet Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Pet Care in Sweden
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

PET CARE IN SWEDEN
EXECUTIVE SUMMARY
Pet care in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2019-2024
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN SWEDEN
KEY DATA FINDINGS

2024 DEVELOPMENTS

The rising humanisation trend drives sales of dog treats and mixers
Sustainability and local origin shapes product innovation in dog food
Raw dog food gains ground, as owners look at food choices with health benefits
PROSPECTS AND OPPORTUNITIES
The subscription model is set to grow, adding convenience to everyday life
Alternative options, including insect-based goods, is set to gain ground
Heightened budget consciousness shapes product choices in 2024
CATEGORY INDICATORS
Table 58 Dog Owning Households: % Analysis 2019-2024
Table 59 Dog Population 2019-2024
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 3 Dog Food by Price Band 2024
Table 61 Sales of Dog Food by Category: Volume 2019-2024
Table 62 Sales of Dog Food by Category: Value 2019-2024
Table 63 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 64 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 67 NBO Company Shares of Dog Food: % Value 2019-2023
Table 68 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 69 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 70 Distribution of Dog Food by Format: % Value 2019-2024
Table 71 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 72 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN SWEDEN
KEY DATA FINDINGS

2024 DEVELOPMENTS

Retail volume growth slows as cat ownership stabilises in the country
The humanisation trend aids sales of cat treats, with owners seeking healthy options
Owners increasingly reach for local brands, having high levels of trust in domestic goods
PROSPECTS AND OPPORTUNITIES
Stable growth in cat food sales as owners increasingly focus on optimal nutrition
Sustainability shapes product innovation in cat food for the coming years
Raw cat food continues to expand, as owners choose diets that drive health and wellbeing
CATEGORY INDICATORS
Table 19 Cat Owning Households: % Analysis 2019-2024
Table 20 Cat Population 2019-2024
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 2 Cat Food by Price Band 2024
Table 22 Sales of Cat Food by Category: Volume 2019-2024
Table 23 Sales of Cat Food by Category: Value 2019-2024
Table 24 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 25 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 28 NBO Company Shares of Cat Food: % Value 2019-2023
Table 29 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 31 Distribution of Cat Food by Format: % Value 2019-2024
Table 32 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN SWEDEN
KEY DATA FINDINGS

2024 DEVELOPMENTS

Rising prices and a shift to premium goods drives retail value growth
Players focus on innovations that offer natural treats to small mammals
E-commerce rises as owners appreciate the wider range of options available
PROSPECTS AND OPPORTUNITIES
Opportunity for private label to grow as players focus on affordable quality
The humanisation trend is set to rise, shaping product innovation in other pet food
Sustainability remains a key point of development in other pet food
CATEGORY INDICATORS
Table 36 Other Pet Population 2019-2024
CATEGORY DATA
Table 37 Sales of Other Pet Food by Category: Volume 2019-2024
Table 38 Sales of Other Pet Food by Category: Value 2019-2024
Table 39 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 40 Sales of Other Pet Food by Category: % Value Growth 2019-2024
Table 41 LBN Brand Shares of Bird Food: % Value 2020-2023
Table 42 LBN Brand Shares of Fish Food: % Value 2020-2023
Table 43 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
Table 44 Distribution of Other Pet Food by Format: % Value 2019-2024
Table 45 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
Table 46 Forecast Sales of Other Pet Food by Category: Value 2024-2029
Table 47 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN SWEDEN
KEY DATA FINDINGS

2024 DEVELOPMENTS

Other pet products and pet health care drive retail value growth
Owners look to spoil their pets, leading grocery stores to focus on impulse purchases
Private label holds a strong position in cat litter, offering an appealing price quality ratio
PROSPECTS AND OPPORTUNITIES
Pet owners invest in pet healthcare while the landscape focuses on innovation
Opportunity for private label to expand as consumers focus on cost savings
Sustainable pet products grow in popularity across the forecast period
CATEGORY DATA
Table 49 Sales of Pet Products by Category: Value 2019-2024
Table 50 Sales of Pet Products by Category: % Value Growth 2019-2024
Table 51 Sales of Pet Healthcare by Type: % Value 2019-2024
Table 52 Sales of Other Pet Products by Type: % Value 2019-2024
Table 53 NBO Company Shares of Pet Products: % Value 2019-2023
Table 54 LBN Brand Shares of Pet Products: % Value 2020-2023
Table 55 Distribution of Pet Products by Format: % Value 2019-2024
Table 56 Forecast Sales of Pet Products by Category: Value 2024-2029
Table 57 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029