Pet Care in Norway

April 2024 | 50 pages | ID: P72AAD2703CEN
Euromonitor International Ltd

Abstracts

After a spike in the pet population following the outbreak of COVID-19 the pet population has returned to more stable rates of growth. With the pandemic over and people spending more time away from the home there is no longer such a rush to become a pet parent with new adoptions of kittens and puppies slowing. Over the last two years of the review period there has also been an increase in the number of pets being abandoned or handed into shelters as owners can longer properly take care of their...

Euromonitor International's Pet Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Pet Care in Norway
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

PET CARE IN NORWAY
EXECUTIVE SUMMARY
Pet care in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2019-2024
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN NORWAY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Economic pressures take their toll on dog food sales but owners remain loyal to their preferred products
Local players expanding the range of dog treats and mixers
Discounters pick up share but distribution landscape remains fairly stable
PROSPECTS AND OPPORTUNITIES
Acquisitions, new product development and marketing should all support a recovery in dog food as the economy stabilises
E-commerce still full of potential despite seeing slower growth
Dog treats expected to become healthier and more sophisticated
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2019-2024
Table 20 Dog Population 2019-2024
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 2 Dog Food by Price Band 2024
Table 22 Sales of Dog Food by Category: Volume 2019-2024
Table 23 Sales of Dog Food by Category: Value 2019-2024
Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 31 Distribution of Dog Food by Format: % Value 2019-2024
Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN NORWAY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Economic pressures take their toll on sales of cat food
Financial pressures force owners to cut out treats
Prima Cat enters the market with high-quality regionally produced range
PROSPECTS AND OPPORTUNITIES
Animal charities and associations pushing for mandatory cat registrations
Players launching premium cat food but at more competitive prices
Private label expected to branch out into offering premium cat food
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2019-2024
Table 37 Cat Population 2019-2024
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 3 Cat Food by Price Band 2024
Table 39 Sales of Cat Food by Category: Volume 2019-2024
Table 40 Sales of Cat Food by Category: Value 2019-2024
Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 48 Distribution of Cat Food by Format: % Value 2019-2024
Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN NORWAY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Increasing welfare concerns around rabbits
Premiumisation being seen in other pet food as owners become more knowledgeable and more demanding
VetZoo launches healthier and more sustainable pet food line
PROSPECTS AND OPPORTUNITIES
Increasing pressure to improve animal welfare should benefit sales of higher-quality small mammal food
Treats expected to become more commonplace in other pet food
Distribution landscape expected to remain stable
CATEGORY INDICATORS
Table 53 Other Pet Population 2019-2024
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
Table 55 Sales of Other Pet Food by Category: Value 2019-2024
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN NORWAY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Slower demand for pet accessories as consumers take a more conservative approach to spending
Convenience trend informing new product development
Free veterinary clinic opens in Oslo with demand for pet healthcare products and services remaining strong
PROSPECTS AND OPPORTUNITIES
Sales likely to slow as Norway’s pet population stagnates
Cat litter set to benefit from investment in new product development and innovation
Owners unlikely to put a price on the health of their pets
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2019-2024
Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
Table 72 Distribution of Pet Products by Format: % Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029