Pet Care in Hungary

April 2024 | 51 pages | ID: P24B7590AA6EN
Euromonitor International Ltd

Abstracts

Pet care in Hungary recorded strong double-digit retail current value growth in 2022 and 2023, with a high single-digit increase projected over 2024. Such growth is rooted in high inflation, as retail volume sales are expected to continue to drop at the end of the review period, albeit at a slower rate than in 2023.

Euromonitor International's Pet Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Pet Care in Hungary
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

PET CARE IN HUNGARY
EXECUTIVE SUMMARY
Pet care in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2019-2024
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN HUNGARY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Dry dog food is the primary driver of dog food
Growing popularity of small dogs
Focus on ingredients for fitness and weight control
PROSPECTS AND OPPORTUNITIES
Further rise of functional food and treats
Human food trends like superfoods and free from gain traction
Channel shift to discounter chains and pet shops and superstores
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2019-2024
Table 20 Dog Population 2019-2024
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 2 Dog Food by Price Band 2024
Table 22 Sales of Dog Food by Category: Volume 2019-2024
Table 23 Sales of Dog Food by Category: Value 2019-2024
Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 31 Distribution of Dog Food by Format: % Value 2019-2024
Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN HUNGARY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Variations to suit brand loyal cat owners and cats
Increasing number of cat treats and snacks
High inflation fosters demand for private label
PROSPECTS AND OPPORTUNITIES
Urbanisation to continue to shape manufacturer and consumer responses
Sustainability to the fore in packaging
Specialised food to continue to boom
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2019-2024
Table 37 Cat Population 2019-2024
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 3 Cat Food by Price Band 2024
Table 39 Sales of Cat Food by Category: Volume 2019-2024
Table 40 Sales of Cat Food by Category: Value 2019-2024
Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 48 Distribution of Cat Food by Format: % Value 2019-2024
Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN HUNGARY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Human food trends penetrate small mammal food
Retail e-commerce continues to develop as a distribution channel for other pet food
Discount hunting and large packaging gain currency among consumers
PROSPECTS AND OPPORTUNITIES
Added minerals and fortified food to gain momentum
Healthy gut flora and oral care in focus
E-commerce to continue to win over consumers
CATEGORY INDICATORS
Table 53 Other Pet Population 2019-2024
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
Table 55 Sales of Other Pet Food by Category: Value 2019-2024
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN HUNGARY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Strong demand for pet clothing and beds amid a growing small dog population
Growing focus on health and wellbeing
Urbanisation impacts the demand for pet products and retail choices
PROSPECTS AND OPPORTUNITIES
Pet clothing to gain acceptance and visibility
E-commerce to continue to expand and gain weight in pet products
The premiumisation trend is set to develop apace
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2019-2024
Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
Table 72 Distribution of Pet Products by Format: % Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029