Molino Chacabuco SA in Pet Care (Argentina)

October 2013 | 2 pages | ID: MEE2A19BC37EN
Euromonitor International Ltd

Abstracts

At the end of 2011, the company relaunched its line of pet food to reposition its brands and avoid losing sales. To publicise this move, the company hired the famous Argentinian singer Soledad Pastorutti to front the brand image. During 2012, it conducted major TV advertising campaigns, and in 2013, it is expected that the company will continue to invest in advertising due to rising competition.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Molino Chacabuco SA: Key Facts
Company Background
Production
Summary 2 Molino Chacabuco SA: Production Statistics 2012
Competitive Positioning
Summary 3 Molino Chacabuco SA: Competitive Position 2012