Mars UK Ltd in Pet Care (United Kingdom)

July 2015 | 3 pages | ID: ME42C3A0FDEEN
Euromonitor International Ltd

Abstracts

Mars UK may face further share erosion in the forecast period, due to consumers buying a widening range of brands and an ongoing premiumisation trend. However, the company is expected to continue to fight aggressively for share and will seek to offer new product development and marketing tailored to a wide range of consumer needs in pet care. In addition, if the company succeeds in acquiring Iams and Eukanuba in the UK, this would expand its portfolio into premium dog and cat food. The company i. . .

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Mars UK Ltd: Key Facts
  Summary 2 Mars UK Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Mars UK Ltd: Competitive Position 2014