Mars Romania SRL in Pet Care (Romania)

January 2015 | 3 pages | ID: MDF6544733DEN
Euromonitor International Ltd

Abstracts

Mars Romania is expecting increased competition from local players, which is why plans include the development of the company’s product portfolio through strategic partnerships, as well as investment in marketing campaigns. The communications strategy for its pet products aims to stress the differentiation of its products and let consumers know what is more beneficial for their pets. Consumer education will drive company’s sales as more customers are expected to look for products that target.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mars Romania SRL: Key Facts
Summary 2 Mars Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mars Romania SRL: Competitive Position 2013