[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Iams Co, The in Pet Care (USA)

July 2014 | 4 pages | ID: I9AF77C9B85EN
Euromonitor International Ltd

US$ 150.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
The Iams Co has largely adopted the “innovate to win” strategy of its parent company, The Procter & Gamble Co, in order to reach more consumers and increase its share. A crucial tenet of this strategy is to improve its traditional product lines and extend its offerings into new categories. The company has recently innovated with new product lines, introducing Iams Senior Plus (age-segmented dog and cat food), Iams Shakeables (cat and dog treats) and Iams So Good – a natural-positioned variant...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 The Iams Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 The Iams Co: Competitive Position 2013


More Publications