Felleskjøpet AS in Pet Care (Norway)

October 2014 | 3 pages | ID: F3BA643FCE2EN
Euromonitor International Ltd

Abstracts

Felleskjøpet’s aggressive growth in pet food and pet products in Norway is expected to continue into the latter half of 2014. With its high quality, mid-priced, own brand dog food, Appetitt, along with the Labb brand, Felleskjøpet is uniquely positioned to take advantage of premiumisation trends in pet food in Norway as well as the general enthusiasm that Norwegian consumers have for nationally developed products. Felleskjøpet recorded 10% growth within pet retailing in 2013 and is expected to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Felleskjøpet Agri SA: Key Facts
Summary 2 Felleskjøpet Agri SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Felleskjøpet Agri SA: Competitive Position 2013