Affinity Petcare France SA in Pet Care (France)

June 2016 | 2 pages | ID: AF2B4483AAFEN
Euromonitor International Ltd

Abstracts

Affinity Petcare is set to continue capitalising on the shift towards premium dry dog and cat food. The company follows a strategy of hyper-segmentation in both dry dog food and dry cat food, offering a wide range of products according to pets’ breed, weight, age and even specific health issues. The company is set to continue widening the range of products it offers under its brand Affinity Ultima in order to cater to the needs of smaller dog breeds. This direction is being pursued as the number...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Affinity Petcare France: Key Facts
  Summary 2 Affinity Petcare France: Operational Indicators
Competitive Positioning
  Summary 3 Affinity Petcare France SAS: Competitive Position 2015