Unilever Iran Co in Beauty and Personal Care (Iran)

May 2017 | 2 pages | ID: U7ACB122B60EN
Euromonitor International Ltd

Abstracts

Unilever Iran Co aims to become the undisputed leader in key personal care categories, including bath and shower, deodorants, oral care and hair care, through massive investment in product innovation and advertising campaigns. In 2016, the company produced a limited range of its products in the country and imported a considerable proportion of its brands. However, it has ambitious plans to localise its production as much as possible to have better price leverage as compared to the competition. I...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Unilever Iran Co: Key Facts
Competitive Positioning
  Summary 2 Unilever Iran Co: Competitive Position 2016