Unilever France SA in Beauty and Personal Care (France)
Unilever France aims to reinforce its position within beauty and personal care over the forecast period. In order to boost its sales, the company is expected to invest strongly in product innovation and advertising, in particular in areas of the market in which it is well-positioned and where there is still some potential for growth. To do this, the company is likely to capitalise on its most successful brands, namely Rexona, Dove, Brut, Signal and Axe.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Unilever France SA: Key Facts
Summary 2 Unilever France SA: Operational Indicators*
Company Background
Production
Summary 3 Unilever France SA: Production Statistics 2012
Competitive Positioning
Summary 4 Unilever France SA: Competitive Position 2012
Key Facts
Summary 1 Unilever France SA: Key Facts
Summary 2 Unilever France SA: Operational Indicators*
Company Background
Production
Summary 3 Unilever France SA: Production Statistics 2012
Competitive Positioning
Summary 4 Unilever France SA: Competitive Position 2012