Shaving Cream Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Aftershave, Pre-shave), By Price (Low, Medium, High), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others), By Region & Competition, 2020-2030F

June 2025 | 180 pages | ID: S0EB35F6E696EN
TechSci Research

Abstracts

Market Overview

The global Shaving Cream Market was valued at USD 19.75 billion in 2024 and is projected to reach USD 31.49 billion by 2030, growing at a CAGR of 8.15% during the forecast period. This growth is driven by expanding e-commerce platforms that enhance accessibility and convenience for consumers seeking a variety of shaving products. The market is also seeing increasing demand for premium and specialized shaving creams, particularly those formulated for sensitive skin or unique grooming needs. Rising disposable incomes, especially in developing regions, along with the adoption of Western grooming trends, are contributing to broader market penetration. Social commerce is further accelerating this trend by making products more visible and accessible to new consumer segments.

Key Market Drivers

Rising Awareness of Personal Grooming and Hygiene

The growing emphasis on personal grooming and hygiene across both developed and emerging markets is a major driver for the shaving cream industry. Consumers, especially men, are increasingly incorporating shaving into their broader skincare and grooming routines. The influence of social media, changing beauty norms, and increasing acceptance of self-care practices are reshaping grooming behaviors. In India, for instance, the Beauty and Personal Care (BPC) market is projected to reach a GMV of USD 30 billion by 2027, driven by this shift. Men and women alike are now seeking products that offer more than basic shaving utility—such as creams with moisturizing or soothing ingredients for a more comfortable experience. This evolving mindset, coupled with growing awareness around grooming standards in professional settings, is pushing demand for both regular and premium shaving products across age groups and genders.

Key Market Challenges

Growing Preference for Beard Culture and Alternative Grooming Styles

The growing popularity of beards and alternative grooming styles is a major obstacle for the shaving cream market. Beard culture, especially among millennials and Gen Z, has gained mainstream traction and reduced the frequency of traditional shaving. Influencers and public figures have normalized and glamorized bearded looks, while the “no-shave” trend continues to gain momentum. As a result, the demand for daily shaving products like creams and foams has seen a relative decline. Additionally, modern grooming preferences have shifted towards beard maintenance, leading consumers to invest more in oils, balms, and trimmers. This change in consumer behavior limits the core audience for shaving creams and forces brands to diversify into beard care or reposition their products for hybrid grooming routines.

Key Market Trends

Rise of Natural and Organic Shaving Creams

A significant trend in the shaving cream market is the growing preference for natural, organic, and chemical-free formulations. Consumers are increasingly prioritizing clean ingredients and ethical production processes, avoiding products that contain sulfates, parabens, and synthetic additives. This is fueling demand for plant-based shaving creams featuring ingredients like coconut oil, aloe vera, shea butter, and essential oils. These formulations are particularly favored by those with sensitive skin or concerns about long-term skin health. In line with the global clean beauty movement, brands are also focusing on sustainable packaging and eco-friendly production methods. Labels such as “cruelty-free,” “vegan,” and “biodegradable” are becoming influential in purchase decisions, especially among younger consumers. This shift enables premium pricing and opens opportunities for niche players and major brands to tap into a fast-growing market segment.

Key Market Players

• Beiersdorf AG (Nivea)
• Cremo Company, LLC
• The Procter & Gamble Company
• Colgate-Palmolive Company
• BULLDOG (Edgewell Personal Care)
• Bombay Shaving Company
• Dollar Shave Club
• Captain's Choice
• Dorco Co, Ltd.
• L’Or?al Groupe

Report Scope:

In this report, the global Shaving Cream Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Shaving Cream Market, By Type:
• Aftershave
• Pre-shave
• Shaving Cream Market, By Price:
• Low
• Medium
• High
• Shaving Cream Market, By Distribution Channel:
• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others
• Shaving Cream Market, By Region:
• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Shaving Cream Market.

Available Customizations:

Global Shaving Cream Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Contents

1. INTRODUCTION

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. RESEARCH METHODOLOGY

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. EXECUTIVE SUMMARY

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. VOICE OF CUSTOMER ANALYSIS

4.1. Brand Awareness
4.2. Factor Influencing Purchasing Decision

5. GLOBAL SHAVING CREAM MARKET OUTLOOK

5.1. Market Size & Forecast
  5.1.1. By Value
5.2. Market Share & Forecast
  5.2.1. By Type (Aftershave, Pre-shave)
  5.2.2. By Price (Low, Medium, High)
  5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
  5.2.4. By Region
  5.2.5. By Company (2024)
5.3. Market Map

6. NORTH AMERICA SHAVING CREAM MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Type
  6.2.2. By Price
  6.2.3. By Distribution Channel
  6.2.4. By Country
6.3. North America: Country Analysis
  6.3.1. United States Shaving Cream Market Outlook
    6.3.1.1. Market Size & Forecast
      6.3.1.1.1. By Value
    6.3.1.2. Market Share & Forecast
      6.3.1.2.1. By Type
      6.3.1.2.2. By Price
      6.3.1.2.3. By Distribution Channel
  6.3.2. Canada Shaving Cream Market Outlook
    6.3.2.1. Market Size & Forecast
      6.3.2.1.1. By Value
    6.3.2.2. Market Share & Forecast
      6.3.2.2.1. By Type
      6.3.2.2.2. By Price
      6.3.2.2.3. By Distribution Channel
  6.3.3. Mexico Shaving Cream Market Outlook
    6.3.3.1. Market Size & Forecast
      6.3.3.1.1. By Value
    6.3.3.2. Market Share & Forecast
      6.3.3.2.1. By Type
      6.3.3.2.2. By Price
      6.3.3.2.3. By Distribution Channel

7. EUROPE SHAVING CREAM MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By Type
  7.2.2. By Price
  7.2.3. By Distribution Channel
  7.2.4. By Country
7.3. Europe: Country Analysis
  7.3.1. France Shaving Cream Market Outlook
    7.3.1.1. Market Size & Forecast
      7.3.1.1.1. By Value
    7.3.1.2. Market Share & Forecast
      7.3.1.2.1. By Type
      7.3.1.2.2. By Price
      7.3.1.2.3. By Distribution Channel
  7.3.2. Germany Shaving Cream Market Outlook
    7.3.2.1. Market Size & Forecast
      7.3.2.1.1. By Value
    7.3.2.2. Market Share & Forecast
      7.3.2.2.1. By Type
      7.3.2.2.2. By Price
      7.3.2.2.3. By Distribution Channel
  7.3.3. Spain Shaving Cream Market Outlook
    7.3.3.1. Market Size & Forecast
      7.3.3.1.1. By Value
    7.3.3.2. Market Share & Forecast
      7.3.3.2.1. By Type
      7.3.3.2.2. By Price
      7.3.3.2.3. By Distribution Channel
  7.3.4. Italy Shaving Cream Market Outlook
    7.3.4.1. Market Size & Forecast
      7.3.4.1.1. By Value
    7.3.4.2. Market Share & Forecast
      7.3.4.2.1. By Type
      7.3.4.2.2. By Price
      7.3.4.2.3. By Distribution Channel
  7.3.5. United Kingdom Shaving Cream Market Outlook
    7.3.5.1. Market Size & Forecast
      7.3.5.1.1. By Value
    7.3.5.2. Market Share & Forecast
      7.3.5.2.1. By Type
      7.3.5.2.2. By Price
      7.3.5.2.3. By Distribution Channel

8. ASIA-PACIFIC SHAVING CREAM MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value
8.2. Market Share & Forecast
  8.2.1. By Type
  8.2.2. By Price
  8.2.3. By Distribution Channel
  8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
  8.3.1. China Shaving Cream Market Outlook
    8.3.1.1. Market Size & Forecast
      8.3.1.1.1. By Value
    8.3.1.2. Market Share & Forecast
      8.3.1.2.1. By Type
      8.3.1.2.2. By Price
      8.3.1.2.3. By Distribution Channel
  8.3.2. Japan Shaving Cream Market Outlook
    8.3.2.1. Market Size & Forecast
      8.3.2.1.1. By Value
    8.3.2.2. Market Share & Forecast
      8.3.2.2.1. By Type
      8.3.2.2.2. By Price
      8.3.2.2.3. By Distribution Channel
  8.3.3. India Shaving Cream Market Outlook
    8.3.3.1. Market Size & Forecast
      8.3.3.1.1. By Value
    8.3.3.2. Market Share & Forecast
      8.3.3.2.1. By Type
      8.3.3.2.2. By Price
      8.3.3.2.3. By Distribution Channel
  8.3.4. Vietnam Shaving Cream Market Outlook
    8.3.4.1. Market Size & Forecast
      8.3.4.1.1. By Value
    8.3.4.2. Market Share & Forecast
      8.3.4.2.1. By Type
      8.3.4.2.2. By Price
      8.3.4.2.3. By Distribution Channel
  8.3.5. South Korea Shaving Cream Market Outlook
    8.3.5.1. Market Size & Forecast
      8.3.5.1.1. By Value
    8.3.5.2. Market Share & Forecast
      8.3.5.2.1. By Type
      8.3.5.2.2. By Price
      8.3.5.2.3. By Distribution Channel

9. MIDDLE EAST & AFRICA SHAVING CREAM MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value
9.2. Market Share & Forecast
  9.2.1. By Type
  9.2.2. By Price
  9.2.3. By Distribution Channel
  9.2.4. By Country
9.3. MEA: Country Analysis
  9.3.1. South Africa Shaving Cream Market Outlook
    9.3.1.1. Market Size & Forecast
      9.3.1.1.1. By Value
    9.3.1.2. Market Share & Forecast
      9.3.1.2.1. By Type
      9.3.1.2.2. By Price
      9.3.1.2.3. By Distribution Channel
  9.3.2. Saudi Arabia Shaving Cream Market Outlook
    9.3.2.1. Market Size & Forecast
      9.3.2.1.1. By Value
    9.3.2.2. Market Share & Forecast
      9.3.2.2.1. By Type
      9.3.2.2.2. By Price
      9.3.2.2.3. By Distribution Channel
  9.3.3. UAE Shaving Cream Market Outlook
    9.3.3.1. Market Size & Forecast
      9.3.3.1.1. By Value
    9.3.3.2. Market Share & Forecast
      9.3.3.2.1. By Type
      9.3.3.2.2. By Price
      9.3.3.2.3. By Distribution Channel
  9.3.4. Turkey Shaving Cream Market Outlook
    9.3.4.1. Market Size & Forecast
      9.3.4.1.1. By Value
    9.3.4.2. Market Share & Forecast
      9.3.4.2.1. By Type
      9.3.4.2.2. By Price
      9.3.4.2.3. By Distribution Channel

10. SOUTH AMERICA SHAVING CREAM MARKET OUTLOOK

10.1. Market Size & Forecast
  10.1.1. By Value
10.2. Market Share & Forecast
  10.2.1. By Type
  10.2.2. By Price
  10.2.3. By Distribution Channel
  10.2.4. By Country
10.3. South America: Country Analysis
  10.3.1. Brazil Shaving Cream Market Outlook
    10.3.1.1. Market Size & Forecast
      10.3.1.1.1. By Value
    10.3.1.2. Market Share & Forecast
      10.3.1.2.1. By Type
      10.3.1.2.2. By Price
      10.3.1.2.3. By Distribution Channel
  10.3.2. Argentina Shaving Cream Market Outlook
    10.3.2.1. Market Size & Forecast
      10.3.2.1.1. By Value
    10.3.2.2. Market Share & Forecast
      10.3.2.2.1. By Type
      10.3.2.2.2. By Price
      10.3.2.2.3. By Distribution Channel
  10.3.3. Colombia Shaving Cream Market Outlook
    10.3.3.1. Market Size & Forecast
      10.3.3.1.1. By Value
    10.3.3.2. Market Share & Forecast
      10.3.3.2.1. By Type
      10.3.3.2.2. By Price
      10.3.3.2.3. By Distribution Channel

11. MARKET DYNAMICS

11.1. Drivers
11.2. Challenges

12. MARKET TRENDS & DEVELOPMENTS

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. PORTERS FIVE FORCES ANALYSIS

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. COMPETITIVE LANDSCAPE

14.1. Company Profiles
  14.1.1. Beiersdorf AG (Nivea)
    14.1.1.1. Business Overview
    14.1.1.2. Company Snapshot
    14.1.1.3. Products & Services
    14.1.1.4. Financials (As Per Availability)
    14.1.1.5. Key Market Focus & Geographical Presence
    14.1.1.6. Recent Developments
    14.1.1.7. Key Management Personnel
  14.1.2. Cremo Company, LLC
  14.1.3. The Procter & Gamble Company
  14.1.4. Colgate-Palmolive Company
  14.1.5. BULLDOG (Edgewell Personal Care)
  14.1.6. Bombay Shaving Company
  14.1.7. Dollar Shave Club
  14.1.8. Captain's Choice
  14.1.9. Dorco Co, Ltd.
  14.1.10. L’Or?al Groupe

15. STRATEGIC RECOMMENDATIONS

16. ABOUT US & DISCLAIMER