Sanitary Protection in Cameroon
Sanitary protection performed strongly in 2017, amidst a highly competitive environment. Most products are classified as essential by many women, many of whom remain very price-sensitive due to their lower employment opportunities. However, there are strong retail volume growth opportunities due to the sheer size of the potential market. The per capita consumption of sanitary protection remained low among 12-54-year-old females in 2017. However, high unmet potential and the improving social and...
Euromonitor International's Sanitary Protection in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Sanitary Protection in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Prospects
Sanitary Protection Continues To Grow Amidst Consumer Price-sensitivity
Consumers Favour Standard Towels With Wings
Low Product Innovation Hampers Growth
Competitive Landscape
Sitracel Remains the Leading Player
Low Innovation Weakens Appeal of Local Products
Growth Opportunities Remain Strong Over the Forecast Period
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene Records Stronger Value Growth As Consumer Spending Increases
Market Development Boosts Product Offer and Availability
International Players Dominate Tissue and Hygiene in Cameroon
Retail Development Strengthens Domestic Brands
Tissue and Hygiene Is Set To Register Faster Value Growth Over the Forecast Period
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Prospects
Sanitary Protection Continues To Grow Amidst Consumer Price-sensitivity
Consumers Favour Standard Towels With Wings
Low Product Innovation Hampers Growth
Competitive Landscape
Sitracel Remains the Leading Player
Low Innovation Weakens Appeal of Local Products
Growth Opportunities Remain Strong Over the Forecast Period
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene Records Stronger Value Growth As Consumer Spending Increases
Market Development Boosts Product Offer and Availability
International Players Dominate Tissue and Hygiene in Cameroon
Retail Development Strengthens Domestic Brands
Tissue and Hygiene Is Set To Register Faster Value Growth Over the Forecast Period
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
