Puig SL in Tissue and Hygiene (Spain)

May 2013 | 2 pages | ID: PB68C5D937BEN
Euromonitor International Ltd

Abstracts

The Catalan company Puig is reorienting its main business to the premium segment. Indeed, in the last two years it sold most of its low-end to middle-market brands. With regard to its activity in tissue and hygiene, it is present with the premium brand Vitesse in facial cleansing wipes. Its objective is to become a leader in the premium segment in Spain. Collaboration with the leading companies and concentration of its activities in a selected range of products is the strategy it is using to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Puig SL: Key Facts
Summary 2 Puig SL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Puig SL: Competitive Position 2012