Procter & Gamble Tuketim Mallari Sanayi Ltd Skt in Beauty and Personal Care (Turkey)

April 2016 | 2 pages | ID: P29D8CFA3A6EN
Euromonitor International Ltd

Abstracts

Procter & Gamble aims to maintain its leading positions in oral care and hair care, which drove the company to be the leading company in beauty and personal care in 2015. The objective of the company is also to increase its rankings within skin care, colour cosmetics and deodorants, in particular. To this end, towards the end of the review period, Procter & Gamble launched a number of new products including Pantene Pro V Sac Dokulmelerine Karsi Koruma (Hair Fall Control), a product range that...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
  Summary 1 Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
  Summary 2 Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015