Premium Beauty and Personal Care in Thailand

April 2024 | 24 pages | ID: P8350DDD267EN
Euromonitor International Ltd

Abstracts

In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty and personal care budget to premium items, boosting demand in premium and prestige segments. In addition, the demand for dermatological and dermocosmetic items remains strong as consumers are willing to pay for rigorously tested ingredients that boast...

Euromonitor International's Premium Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Premium Beauty and Personal Care in Thailand
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

PREMIUM BEAUTY AND PERSONAL CARE IN THAILAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sophisticated consumers support rising demand for premium products
Premium brands expand beyond department stores into beauty specialist retailers, widening accessibility
Celebrity endorsement as key strategy for premium brands
PROSPECTS AND OPPORTUNITIES
Premium skin care and colour cosmetics set to see accelerated advancements
Packaging to be driven by convenience trends, prompting compact and portable formats
Dermatological and dermocosmetic brands will keep on rising, while sustainability gains further ground
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources