Premium Beauty and Personal Care in Kazakhstan

May 2023 | 21 pages | ID: P3C49CFC150EN
Euromonitor International Ltd

Abstracts

Premium beauty and personal care witnessed outstanding performance in 2022, with value sales climbing dramatically. More affluent consumers were less affected by the rising cost of living than low-income consumers, and with the pandemic losing its grip on the country they were more willing to spend their money on luxury items. The premium segment is relatively small compared to the mass segment in Kazakhstan where consumers perceive these luxury cosmetics as more beneficial for the face and body...

Euromonitor International's Premium Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BABY AND CHILD-SPECIFIC PRODUCTS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight rise in birth rate and growing parental awareness drives demand
Parents seek more sophisticated products for babies/children
Johnson & Johnson Inc is leader in baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Caring for the health of children's skin will drive sales momentum
Widespread use of baby wipes will drive category growth
E-commerce faces solid growth prospects
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care increased in 2022
2022 trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources