Personal Hygiene North America (NAFTA) Industry Guide 2021-2030
Summary
The NAFTA Personal Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume , and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
Key Highlights
The NAFTA Personal Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume , and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
Key Highlights
- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The personal hygiene industry within the NAFTA countries had a total market value of $24,447.2 million in 2025.The Mexico was the fastest growing country, with a CAGR of 8.2% over the 2021-25 period.
- Within the personal hygiene industry, the US is the leading country among the NAFTA bloc, with market revenues of $20,874.5 million in 2025. This was followed by Mexico and Canada, with a value of $2,254.1 and $1,318.7 million, respectively.
- The US is expected to lead the personal hygiene industry in the NAFTA bloc, with a value of $24,252.0 million in 2030, followed by Mexico and Canada with expected values of $2,772.0 and $1,500.2 million, respectively.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA personal hygiene Market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA personal hygiene Market
- Leading company profiles reveal details of key personal hygiene Market players’ NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA personal hygiene Market with five year forecasts by both value and volume
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country
- What was the size of the NAFTA personal hygiene Market by value in 2025?
- What will be the size of the NAFTA personal hygiene Market in 2030?
- What factors are affecting the strength of competition in the NAFTA personal hygiene Market?
- How has the Market performed over the last five years?
- Who are the top competitors in the NAFTA personal hygiene Market?
1 INTRODUCTION
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA PERSONAL HYGIENE
2.1. Industry Outlook
3 PERSONAL HYGIENE IN CANADA
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market Outlook
3.5. Five Forces Analysis
4 MACROECONOMIC INDICATORS
4.1. Country data
5 PERSONAL HYGIENE IN MEXICO
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market Outlook
5.5. Five Forces Analysis
6 MACROECONOMIC INDICATORS
6.1. Country data
7 PERSONAL HYGIENE IN THE UNITED STATES
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market Outlook
7.5. Five Forces Analysis
8 MACROECONOMIC INDICATORS
8.1. Country data
9 COMPANY PROFILES
9.1. Unilever Plc
9.2. The Procter & Gamble Co
9.3. Beiersdorf AG
9.4. Colgate-Palmolive Co
9.5. Reckitt Benckiser Group Plc
9.6. Kao Corp
9.7. Henkel AG & Co KGaA
9.8. L'Oreal SA
9.9. Kenvue Inc
9.10. Coty Inc
9.11. PZ Cussons Plc
9.12. Natura & Co Holding SA
9.13. Shanghai Jahwa United Co Ltd
9.14. Wipro Ltd
9.15. Godrej Consumer Products Ltd
9.16. Pt. Bina Karya Prima
9.17. Bolton Group Srl
9.18. Lion Corp
9.19. Cow Brand Soap Kyoshinsha Co Ltd
9.20. Rituals Cosmetics eCommerce BV
9.21. Bath & Body Works Inc
9.22. Lilleborg AS
9.23. Revlon Inc
9.24. LG Corp
9.25. Amorepacific Corp
9.26. Lush Handmade Cosmetics Ltd
9.27. Evyap Sabun Yag Gliserin San ve Tic AS
10 APPENDIX
10.1. Methodology
10.2. About MarketLine
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA PERSONAL HYGIENE
2.1. Industry Outlook
3 PERSONAL HYGIENE IN CANADA
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market Outlook
3.5. Five Forces Analysis
4 MACROECONOMIC INDICATORS
4.1. Country data
5 PERSONAL HYGIENE IN MEXICO
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market Outlook
5.5. Five Forces Analysis
6 MACROECONOMIC INDICATORS
6.1. Country data
7 PERSONAL HYGIENE IN THE UNITED STATES
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market Outlook
7.5. Five Forces Analysis
8 MACROECONOMIC INDICATORS
8.1. Country data
9 COMPANY PROFILES
9.1. Unilever Plc
9.2. The Procter & Gamble Co
9.3. Beiersdorf AG
9.4. Colgate-Palmolive Co
9.5. Reckitt Benckiser Group Plc
9.6. Kao Corp
9.7. Henkel AG & Co KGaA
9.8. L'Oreal SA
9.9. Kenvue Inc
9.10. Coty Inc
9.11. PZ Cussons Plc
9.12. Natura & Co Holding SA
9.13. Shanghai Jahwa United Co Ltd
9.14. Wipro Ltd
9.15. Godrej Consumer Products Ltd
9.16. Pt. Bina Karya Prima
9.17. Bolton Group Srl
9.18. Lion Corp
9.19. Cow Brand Soap Kyoshinsha Co Ltd
9.20. Rituals Cosmetics eCommerce BV
9.21. Bath & Body Works Inc
9.22. Lilleborg AS
9.23. Revlon Inc
9.24. LG Corp
9.25. Amorepacific Corp
9.26. Lush Handmade Cosmetics Ltd
9.27. Evyap Sabun Yag Gliserin San ve Tic AS
10 APPENDIX
10.1. Methodology
10.2. About MarketLine
LIST OF TABLES
Table 1: NAFTA countries personal hygiene industry, revenue ($m), 2021-30
Table 2: NAFTA countries personal hygiene industry, revenue ($m), 2021-25
Table 3: NAFTA countries personal hygiene industry forecast, revenue ($m), 2025-30
Table 4: Canada personal hygiene market value: $ million, 2020-25
Table 5: Canada personal hygiene market volume: million Units, 2020-25
Table 6: Canada personal hygiene market category segmentation: % share, by value, 2020-25
Table 7: Canada personal hygiene market category segmentation: $ million, 2020-25
Table 8: Canada personal hygiene market geography segmentation: $ million, 2025
Table 9: Canada personal hygiene market share: % share, by value, 2025
Table 10: Canada personal hygiene market distribution: % share, by value, 2025
Table 11: Canada personal hygiene market value forecast: $ million, 2025-30
Table 12: Canada personal hygiene market volume forecast: million Units, 2025-30
Table 13: Canada Size of Population (Million), 2021-25
Table 14: Canada Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 15: Canada GDP (Current Prices, $ Billion), 2021-25
Table 16: Canada Inflation, 2021-25
Table 17: Canada Consumer Price Index (Absolute), 2021-25
Table 18: Canada Exchange Rate, 2020-25
Table 19: Mexico personal hygiene market value: $ million, 2020-25
Table 20: Mexico personal hygiene market volume: million Units, 2020-25
Table 21: Mexico personal hygiene market category segmentation: % share, by value, 2020-25
Table 22: Mexico personal hygiene market category segmentation: $ million, 2020-25
Table 23: Mexico personal hygiene market geography segmentation: $ million, 2025
Table 24: Mexico personal hygiene market share: % share, by value, 2025
Table 25: Mexico personal hygiene market distribution: % share, by value, 2025
Table 26: Mexico personal hygiene market value forecast: $ million, 2025-30
Table 27: Mexico personal hygiene market volume forecast: million Units, 2025-30
Table 28: Mexico Size of Population (Million), 2021-25
Table 29: Mexico Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 30: Mexico GDP (Current Prices, $ Billion), 2021-25
Table 31: Mexico Inflation, 2021-25
Table 32: Mexico Consumer Price Index (Absolute), 2021-25
Table 33: Mexico Exchange Rate, 2020-25
Table 34: United States personal hygiene market value: $ million, 2020-25
Table 35: United States personal hygiene market volume: million Units, 2020-25
Table 36: United States personal hygiene market category segmentation: % share, by value, 2020-25
Table 37: United States personal hygiene market category segmentation: $ million, 2020-25
Table 38: United States personal hygiene market geography segmentation: $ million, 2025
Table 39: United States personal hygiene market share: % share, by value, 2025
Table 40: United States personal hygiene market distribution: % share, by value, 2025
Table 41: United States personal hygiene market value forecast: $ million, 2025-30
Table 42: United States personal hygiene market volume forecast: million Units, 2025-30
Table 43: United States Size of Population (Million), 2021-25
Table 44: United States Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 45: United States GDP (Current Prices, $ Billion), 2021-25
Table 46: United States Inflation, 2021-25
Table 47: United States Consumer Price Index (Absolute), 2021-25
Table 48: United States Exchange Rate, 2020-25
Table 1: NAFTA countries personal hygiene industry, revenue ($m), 2021-30
Table 2: NAFTA countries personal hygiene industry, revenue ($m), 2021-25
Table 3: NAFTA countries personal hygiene industry forecast, revenue ($m), 2025-30
Table 4: Canada personal hygiene market value: $ million, 2020-25
Table 5: Canada personal hygiene market volume: million Units, 2020-25
Table 6: Canada personal hygiene market category segmentation: % share, by value, 2020-25
Table 7: Canada personal hygiene market category segmentation: $ million, 2020-25
Table 8: Canada personal hygiene market geography segmentation: $ million, 2025
Table 9: Canada personal hygiene market share: % share, by value, 2025
Table 10: Canada personal hygiene market distribution: % share, by value, 2025
Table 11: Canada personal hygiene market value forecast: $ million, 2025-30
Table 12: Canada personal hygiene market volume forecast: million Units, 2025-30
Table 13: Canada Size of Population (Million), 2021-25
Table 14: Canada Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 15: Canada GDP (Current Prices, $ Billion), 2021-25
Table 16: Canada Inflation, 2021-25
Table 17: Canada Consumer Price Index (Absolute), 2021-25
Table 18: Canada Exchange Rate, 2020-25
Table 19: Mexico personal hygiene market value: $ million, 2020-25
Table 20: Mexico personal hygiene market volume: million Units, 2020-25
Table 21: Mexico personal hygiene market category segmentation: % share, by value, 2020-25
Table 22: Mexico personal hygiene market category segmentation: $ million, 2020-25
Table 23: Mexico personal hygiene market geography segmentation: $ million, 2025
Table 24: Mexico personal hygiene market share: % share, by value, 2025
Table 25: Mexico personal hygiene market distribution: % share, by value, 2025
Table 26: Mexico personal hygiene market value forecast: $ million, 2025-30
Table 27: Mexico personal hygiene market volume forecast: million Units, 2025-30
Table 28: Mexico Size of Population (Million), 2021-25
Table 29: Mexico Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 30: Mexico GDP (Current Prices, $ Billion), 2021-25
Table 31: Mexico Inflation, 2021-25
Table 32: Mexico Consumer Price Index (Absolute), 2021-25
Table 33: Mexico Exchange Rate, 2020-25
Table 34: United States personal hygiene market value: $ million, 2020-25
Table 35: United States personal hygiene market volume: million Units, 2020-25
Table 36: United States personal hygiene market category segmentation: % share, by value, 2020-25
Table 37: United States personal hygiene market category segmentation: $ million, 2020-25
Table 38: United States personal hygiene market geography segmentation: $ million, 2025
Table 39: United States personal hygiene market share: % share, by value, 2025
Table 40: United States personal hygiene market distribution: % share, by value, 2025
Table 41: United States personal hygiene market value forecast: $ million, 2025-30
Table 42: United States personal hygiene market volume forecast: million Units, 2025-30
Table 43: United States Size of Population (Million), 2021-25
Table 44: United States Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 45: United States GDP (Current Prices, $ Billion), 2021-25
Table 46: United States Inflation, 2021-25
Table 47: United States Consumer Price Index (Absolute), 2021-25
Table 48: United States Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: NAFTA countries personal hygiene industry, revenue ($m), 2021-30
Figure 2: NAFTA countries personal hygiene industry, revenue ($m), 2021-25
Figure 3: NAFTA countries personal hygiene industry forecast, revenue ($m), 2025-30
Figure 4: Canada personal hygiene market value: $ million, 2020-25
Figure 5: Canada personal hygiene market volume: million Units, 2020-25
Figure 6: Canada personal hygiene market category segmentation: $ million, 2020-25
Figure 7: Canada personal hygiene market geography segmentation: % share, by value, 2025
Figure 8: Canada personal hygiene market share: % share, by value, 2025
Figure 9: Canada personal hygiene market distribution: % share, by value, 2025
Figure 10: Canada personal hygiene market value forecast: $ million, 2025-30
Figure 11: Canada personal hygiene market volume forecast: million Units, 2025-30
Figure 12: Forces driving competition in the personal hygiene market in Canada, 2025
Figure 13: Drivers of buyer power in the personal hygiene market in Canada, 2025
Figure 14: Drivers of supplier power in the personal hygiene market in Canada, 2025
Figure 15: Factors influencing the likelihood of new entrants in the personal hygiene market in Canada, 2025
Figure 16: Factors influencing the threat of substitutes in the personal hygiene market in Canada, 2025
Figure 17: Drivers of degree of rivalry in the personal hygiene market in Canada, 2025
Figure 18: Mexico personal hygiene market value: $ million, 2020-25
Figure 19: Mexico personal hygiene market volume: million Units, 2020-25
Figure 20: Mexico personal hygiene market category segmentation: $ million, 2020-25
Figure 21: Mexico personal hygiene market geography segmentation: % share, by value, 2025
Figure 22: Mexico personal hygiene market share: % share, by value, 2025
Figure 23: Mexico personal hygiene market distribution: % share, by value, 2025
Figure 24: Mexico personal hygiene market value forecast: $ million, 2025-30
Figure 25: Mexico personal hygiene market volume forecast: million Units, 2025-30
Figure 26: Forces driving competition in the personal hygiene market in Mexico, 2025
Figure 27: Drivers of buyer power in the personal hygiene market in Mexico, 2025
Figure 28: Drivers of supplier power in the personal hygiene market in Mexico, 2025
Figure 29: Factors influencing the likelihood of new entrants in the personal hygiene market in Mexico, 2025
Figure 30: Factors influencing the threat of substitutes in the personal hygiene market in Mexico, 2025
Figure 31: Drivers of degree of rivalry in the personal hygiene market in Mexico, 2025
Figure 32: United States personal hygiene market value: $ million, 2020-25
Figure 33: United States personal hygiene market volume: million Units, 2020-25
Figure 34: United States personal hygiene market category segmentation: $ million, 2020-25
Figure 35: United States personal hygiene market geography segmentation: % share, by value, 2025
Figure 36: United States personal hygiene market share: % share, by value, 2025
Figure 37: United States personal hygiene market distribution: % share, by value, 2025
Figure 38: United States personal hygiene market value forecast: $ million, 2025-30
Figure 39: United States personal hygiene market volume forecast: million Units, 2025-30
Figure 40: Forces driving competition in the personal hygiene market in the United States, 2025
Figure 41: Drivers of buyer power in the personal hygiene market in the United States, 2025
Figure 42: Drivers of supplier power in the personal hygiene market in the United States, 2025
Figure 43: Factors influencing the likelihood of new entrants in the personal hygiene market in the United States, 2025
Figure 44: Factors influencing the threat of substitutes in the personal hygiene market in the United States, 2025
Figure 45: Drivers of degree of rivalry in the personal hygiene market in the United States, 2025
Figure 1: NAFTA countries personal hygiene industry, revenue ($m), 2021-30
Figure 2: NAFTA countries personal hygiene industry, revenue ($m), 2021-25
Figure 3: NAFTA countries personal hygiene industry forecast, revenue ($m), 2025-30
Figure 4: Canada personal hygiene market value: $ million, 2020-25
Figure 5: Canada personal hygiene market volume: million Units, 2020-25
Figure 6: Canada personal hygiene market category segmentation: $ million, 2020-25
Figure 7: Canada personal hygiene market geography segmentation: % share, by value, 2025
Figure 8: Canada personal hygiene market share: % share, by value, 2025
Figure 9: Canada personal hygiene market distribution: % share, by value, 2025
Figure 10: Canada personal hygiene market value forecast: $ million, 2025-30
Figure 11: Canada personal hygiene market volume forecast: million Units, 2025-30
Figure 12: Forces driving competition in the personal hygiene market in Canada, 2025
Figure 13: Drivers of buyer power in the personal hygiene market in Canada, 2025
Figure 14: Drivers of supplier power in the personal hygiene market in Canada, 2025
Figure 15: Factors influencing the likelihood of new entrants in the personal hygiene market in Canada, 2025
Figure 16: Factors influencing the threat of substitutes in the personal hygiene market in Canada, 2025
Figure 17: Drivers of degree of rivalry in the personal hygiene market in Canada, 2025
Figure 18: Mexico personal hygiene market value: $ million, 2020-25
Figure 19: Mexico personal hygiene market volume: million Units, 2020-25
Figure 20: Mexico personal hygiene market category segmentation: $ million, 2020-25
Figure 21: Mexico personal hygiene market geography segmentation: % share, by value, 2025
Figure 22: Mexico personal hygiene market share: % share, by value, 2025
Figure 23: Mexico personal hygiene market distribution: % share, by value, 2025
Figure 24: Mexico personal hygiene market value forecast: $ million, 2025-30
Figure 25: Mexico personal hygiene market volume forecast: million Units, 2025-30
Figure 26: Forces driving competition in the personal hygiene market in Mexico, 2025
Figure 27: Drivers of buyer power in the personal hygiene market in Mexico, 2025
Figure 28: Drivers of supplier power in the personal hygiene market in Mexico, 2025
Figure 29: Factors influencing the likelihood of new entrants in the personal hygiene market in Mexico, 2025
Figure 30: Factors influencing the threat of substitutes in the personal hygiene market in Mexico, 2025
Figure 31: Drivers of degree of rivalry in the personal hygiene market in Mexico, 2025
Figure 32: United States personal hygiene market value: $ million, 2020-25
Figure 33: United States personal hygiene market volume: million Units, 2020-25
Figure 34: United States personal hygiene market category segmentation: $ million, 2020-25
Figure 35: United States personal hygiene market geography segmentation: % share, by value, 2025
Figure 36: United States personal hygiene market share: % share, by value, 2025
Figure 37: United States personal hygiene market distribution: % share, by value, 2025
Figure 38: United States personal hygiene market value forecast: $ million, 2025-30
Figure 39: United States personal hygiene market volume forecast: million Units, 2025-30
Figure 40: Forces driving competition in the personal hygiene market in the United States, 2025
Figure 41: Drivers of buyer power in the personal hygiene market in the United States, 2025
Figure 42: Drivers of supplier power in the personal hygiene market in the United States, 2025
Figure 43: Factors influencing the likelihood of new entrants in the personal hygiene market in the United States, 2025
Figure 44: Factors influencing the threat of substitutes in the personal hygiene market in the United States, 2025
Figure 45: Drivers of degree of rivalry in the personal hygiene market in the United States, 2025
