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Personal Hygiene in Turkey

June 2020 | 44 pages | ID: PD622AA9277EN
MarketLine

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Personal Hygiene in Turkey

SUMMARY

Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
  • The personal hygiene market consists of the retail sale of antiperspirants and deodorants, bath and shower products, and soap. The antiperspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath and shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
  • The Turkish personal hygiene market had total revenues of $334.1m in 2019, representing a compound annual growth rate (CAGR) of 7.2% between 2015 and 2019.
  • Market consumption volume increased with a CAGR of 1.8% between 2015 and 2019, to reach a total of 390.4 million units in 2019.
  • Despite unstable economic conditions, such as the rising unemployment rate and declining consumer purchasing power, the market recorded strong growth during the review period.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume
REASONS TO BUY
  • What was the size of the Turkey personal hygiene market by value in 2019?
  • What will be the size of the Turkey personal hygiene market in 2024?
  • What factors are affecting the strength of competition in the Turkey personal hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Turkey's personal hygiene market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market share
7.2. Who are the leading players in the Turkish personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last four years?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?
7.6. What have been the most significant M&A deals in the Turkey personal hygiene market over the last four years?

8 COMPANY PROFILES

8.1. Colgate-Palmolive Co
8.2. Unilever NV

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: Turkey personal hygiene market value: $ million, 2015-19
Table 2: Turkey personal hygiene market volume: million units, 2015-19
Table 3: Turkey personal hygiene market category segmentation: $ million, 2019
Table 4: Turkey personal hygiene market geography segmentation: $ million, 2019
Table 5: Turkey personal hygiene market distribution: % share, by value, 2019
Table 6: Turkey personal hygiene market value forecast: $ million, 2019-24
Table 7: Turkey personal hygiene market volume forecast: million units, 2019-24
Table 8: Turkey personal hygiene market share: % share, by value, 2019
Table 9: Colgate-Palmolive Co: key facts
Table 10: Colgate-Palmolive Co: Annual Financial Ratios
Table 11: Colgate-Palmolive Co: Annual Financial Ratios (Continued)
Table 12: Colgate-Palmolive Co: Key Employees
Table 13: Colgate-Palmolive Co: Key Employees Continued
Table 14: Colgate-Palmolive Co: Key Employees Continued
Table 15: Colgate-Palmolive Co: Key Employees Continued
Table 16: Unilever NV: key facts
Table 17: Unilever NV: Annual Financial Ratios
Table 18: Unilever NV: Key Employees
Table 19: Unilever NV: Key Employees Continued
Table 20: Turkey size of population (million), 2015-19
Table 21: Turkey gdp (constant 2005 prices, $ billion), 2015-19
Table 22: Turkey gdp (current prices, $ billion), 2015-19
Table 23: Turkey inflation, 2015-19
Table 24: Turkey consumer price index (absolute), 2015-19
Table 25: Turkey exchange rate, 2015-19

LIST OF FIGURES

Figure 1: Turkey personal hygiene market value: $ million, 2015-19
Figure 2: Turkey personal hygiene market volume: million units, 2015-19
Figure 3: Turkey personal hygiene market category segmentation: % share, by value, 2019
Figure 4: Turkey personal hygiene market geography segmentation: % share, by value, 2019
Figure 5: Turkey personal hygiene market distribution: % share, by value, 2019
Figure 6: Turkey personal hygiene market value forecast: $ million, 2019-24
Figure 7: Turkey personal hygiene market volume forecast: million units, 2019-24
Figure 8: Forces driving competition in the personal hygiene market in Turkey, 2019
Figure 9: Drivers of buyer power in the personal hygiene market in Turkey, 2019
Figure 10: Drivers of supplier power in the personal hygiene market in Turkey, 2019
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2019
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2019
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2019
Figure 14: Turkey personal hygiene market share: % share, by value, 2019


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