Personal Hygiene in Turkey

May 2026 | 49 pages | ID: PD622AA9277EN
MarketLine

Abstracts

Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. The anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The soap segment includes both bar soap and liquid soaps. The bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Turkish personal hygiene market recorded a revenue of $0.4 billion in 2025, representing a negative compound annual growth rate (CAGR) of 0.2% between 2020 and 2025.
• Market consumption volumes declined with a negative CAGR of 2.8% between 2020 and 2025, reaching a total of 0.4 billion units in 2025.
• The Turkish personal hygiene market consumption volume grew during 2020-25 due to increased hygiene and health awareness, and a rise in ecommerce purchasing.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey
• Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Turkey personal hygiene market by value in 2025?
• What will be the size of the Turkey personal hygiene market in 2030?
• What factors are affecting the strength of competition in the Turkey personal hygiene market?
• How has the market performed over the last five years?
• Who are the top competitors in Turkey's personal hygiene market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the Turkish personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered during 2020-25?
7.5. What are the most popular brands in the Turkish personal hygiene market?

8 COMPANY PROFILES

8.1. Unilever Plc
8.2. Evyap Sabun Yag Gliserin San ve Tic AS
8.3. Colgate-Palmolive Co
8.4. Beiersdorf AG

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Turkey personal hygiene market value: $ million, 2020-25
Table 2: Turkey personal hygiene market volume: million Units, 2020-25
Table 3: Turkey personal hygiene market category segmentation: % share, by value, 2020-25
Table 4: Turkey personal hygiene market category segmentation: $ million, 2020-25
Table 5: Turkey personal hygiene market geography segmentation: $ million, 2025
Table 6: Turkey personal hygiene market distribution: % share, by value, 2025
Table 7: Turkey personal hygiene market value forecast: $ million, 2025-30
Table 8: Turkey personal hygiene market volume forecast: million Units, 2025-30
Table 9: Turkey personal hygiene market share: % share, by value, 2025
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Evyap Sabun Yag Gliserin San ve Tic AS: Key Facts
Table 14: Colgate-Palmolive Co: Key Facts
Table 15: Colgate-Palmolive Co: Annual Financial Ratios
Table 16: Colgate-Palmolive Co: Key Employees
Table 17: Colgate-Palmolive Co: Key Employees Continued
Table 18: Colgate-Palmolive Co: Key Employees Continued
Table 19: Beiersdorf AG: Key Facts
Table 20: Beiersdorf AG: Annual Financial Ratios
Table 21: Beiersdorf AG: Key Employees
Table 22: Turkey Size of Population (Million), 2021-25
Table 23: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 24: Turkey GDP (Current Prices, $ Billion), 2021-25
Table 25: Turkey Inflation, 2021-25
Table 26: Turkey Consumer Price Index (Absolute), 2021-25
Table 27: Turkey Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Turkey personal hygiene market value: $ million, 2020-25
Figure 2: Turkey personal hygiene market volume: million Units, 2020-25
Figure 3: Turkey personal hygiene market category segmentation: $ million, 2020-25
Figure 4: Turkey personal hygiene market geography segmentation: % share, by value, 2025
Figure 5: Turkey personal hygiene market distribution: % share, by value, 2025
Figure 6: Turkey personal hygiene market value forecast: $ million, 2025-30
Figure 7: Turkey personal hygiene market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the personal hygiene market in Turkey, 2025
Figure 9: Drivers of buyer power in the personal hygiene market in Turkey, 2025
Figure 10: Drivers of supplier power in the personal hygiene market in Turkey, 2025
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2025
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2025
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2025
Figure 14: Turkey personal hygiene market share: % share, by value, 2025