Personal Hygiene in Indonesia

May 2026 | 48 pages | ID: PDA7DF8B992EN
MarketLine

Abstracts

Personal Hygiene in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. The anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The soap segment includes both bar soap and liquid soaps. The bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Indonesian personal hygiene market recorded a revenue of $1.2 billion in 2025, representing a compound annual growth rate (CAGR) of 0.4% between 2020 and 2025.
• Market consumption volumes declined with a negative CAGR of 1.8% between 2020 and 2025, reaching a total of 1.3 billion units in 2025.
• The Indonesian personal hygiene market consumption volume declined during 2020-25 due to persistent high inflation, currency depreciation, and rising input costs, which drove up shelf prices for FMCG products, including personal hygiene items in Indonesia.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Indonesia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Indonesia
• Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia personal hygiene market with five year forecasts

Reasons to Buy

• What was the size of the Indonesia personal hygiene market by value in 2025?
• What will be the size of the Indonesia personal hygiene market in 2030?
• What factors are affecting the strength of competition in the Indonesia personal hygiene market?
• How has the market performed over the last five years?
• What are the main segments that make up Indonesia's personal hygiene market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the Indonesian personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered during 2020-25?
7.5. What are the most popular brands in the Indonesian personal hygiene market?
7.6. What have been the most significant developments in the Indonesian personal hygiene market?

8 COMPANY PROFILES

8.1. Unilever Plc
8.2. Pt. Bina Karya Prima
8.3. Kao Corp
8.4. Reckitt Benckiser Group Plc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Indonesia personal hygiene market value: $ million, 2020-25
Table 2: Indonesia personal hygiene market volume: million Units, 2020-25
Table 3: Indonesia personal hygiene market category segmentation: % share, by value, 2020-25
Table 4: Indonesia personal hygiene market category segmentation: $ million, 2020-25
Table 5: Indonesia personal hygiene market geography segmentation: $ million, 2025
Table 6: Indonesia personal hygiene market distribution: % share, by value, 2025
Table 7: Indonesia personal hygiene market value forecast: $ million, 2025-30
Table 8: Indonesia personal hygiene market volume forecast: million Units, 2025-30
Table 9: Indonesia personal hygiene market share: % share, by value, 2025
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Pt. Bina Karya Prima: Key Facts
Table 14: Kao Corp: Key Facts
Table 15: Kao Corp: Annual Financial Ratios
Table 16: Kao Corp: Key Employees
Table 17: Reckitt Benckiser Group Plc: Key Facts
Table 18: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 19: Reckitt Benckiser Group Plc: Key Employees
Table 20: Indonesia Size of Population (Million), 2021-25
Table 21: Indonesia Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 22: Indonesia GDP (Current Prices, $ Billion), 2021-25
Table 23: Indonesia Inflation, 2021-25
Table 24: Indonesia Consumer Price Index (Absolute), 2021-25
Table 25: Indonesia Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Indonesia personal hygiene market value: $ million, 2020-25
Figure 2: Indonesia personal hygiene market volume: million Units, 2020-25
Figure 3: Indonesia personal hygiene market category segmentation: $ million, 2020-25
Figure 4: Indonesia personal hygiene market geography segmentation: % share, by value, 2025
Figure 5: Indonesia personal hygiene market distribution: % share, by value, 2025
Figure 6: Indonesia personal hygiene market value forecast: $ million, 2025-30
Figure 7: Indonesia personal hygiene market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the personal hygiene market in Indonesia, 2025
Figure 9: Drivers of buyer power in the personal hygiene market in Indonesia, 2025
Figure 10: Drivers of supplier power in the personal hygiene market in Indonesia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Indonesia, 2025
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Indonesia, 2025
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Indonesia, 2025
Figure 14: Indonesia personal hygiene market share: % share, by value, 2025